About the creators of ALAS
Betony and Kelly first met on their first day of class at university in Brisbane. At the time they both shared a common interest both obsessed with the 60’s and gravitated towards each other. Soon after they fast realised they both had grown up in the same area of north west NSW, and had even competed in the same regional drama events as kids without officially meeting each other.
Over the course of their fashion design degree they discovered a shared aesthetic and approach to sustainability, which led to their collaboration in designing their final uni year collection. The range attracted interest from local boutiques from there they started their first sustainable womenswear brand. However their brand was developing quickly and less likely to stop they decided it was best to travel while they had the time. The besties packed their bags as to only assumed what they thought was only to be a year holiday but instead it ended up being a two year life changing stint in London designing for numerous labels, from one off garments for London Fashion Week to mad up-cycling projects for Topshop.
ALAS sleepwear allows you to sleep and dream in complete comfort, with peace of mind. Made in india where The range is made of hand loomed wovens and supple organic jersey. The cotton is grown in india as well as spun,woven and dyed.
The designers at ALAS have endeavoured to create a brand that is socially and ecologically responsible, allowing the wearer to sleep and dream in complete comfort, with peace of mind.
Their garments are constructed with GOTS (Global Organic Textile Standard) or Fairtrade accredited cotton, meaning that the cotton has been farmed without any dangerous chemicals,pesticides and fertilisers. The fabrics are then dyed and printed using methods that avoid harmful AZO’s and formaldehyde! As well all their packaging,swing tags and business cards are recycled and recyclable. Keeping it all eco friendly.
Meaning of ALAS?
ALAS is an acronym for All Light, All Shadow. This concept is the basis of inspiration for the all-organic Australian sleepwear label, whose colourful,comfortable garments take the wearer from day to night, waking to sleeping.
What inspires Betony and Kelly?
Cherishing the tiny aspects that make up our world, the designers are inspired
by a myriad of things..the beauty of hummingbirds, the colour of coral,
natural symmetry and practical simplicity.
ALAS recently won the ‘Pure Spirit Award’ – a category of the
UK based Ethical Fashion Forum’s Innovation Awards.
Their new collection Telescope
The prints and colour schemes in the ALAS are not only unique but colourful as well.
A large amount of energy goes into the after care of clothing, so please be mindful. You can machine wash your ALAS garment in cool water, and drip dry to reduce energy consumption.
Special thanks to Betony and Kelly & Kate from Pistol PR