Beau In The Wood

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Get acquainted with
, creator of a new raft of fashion, the Wanderlust design, BEAU IN THE WOODS. A former media mogul (journalism and communication), colluding in secret and every woman has a Rendez-voux with herself, Kylie ran with her secret. There she entered the Universe of an unimaginable fashion career.

Residing on the ever so captivating Brisbane, lined with shimmering warmth of the sun and white sandy beaches, Kylie began a love affair in retail fashion. 

Not a seasonal girl, she focused her tag lines on a summer theme, as she lives for summer.

We are loving BEAU IN THE WOODS and with a luxe of whisper, I invite Kylie Dadson to hone in on her vision and her incredible rise towards her success.    

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Below Kylie answered some of my curious questions about herself.

 

What is your label about?  

 It’s about a wanderlust, summer life style. (Yep two words!) …  

Beau is the love and In The Woods is the adventure. It’s really about loving the adventure of life and creating a lifestyle that individually suits you… 

In my world it’s always summer! 

Our prints are created from photographic images, so travel is my biggest influence, but I am also inspired bygone era’s for their classic styling and design. I love a 50’s, 60’s and 70’s woman as a style muse and often think in print design with 1920’s deco lines. 

What’s a usual day in the office?  

I don’t think there is ever a usual day in the office in the fashion world, but it’s always very task focused and I break it into timeframes to suit. It might be based around pattern or production meetings one day. Design time another. I also tend to work best at night when nothing can distract me! 

Did you study fashion? If not what did you study? 

 I studied journalism and communications whilst working in a photography lab/shop. Towards the end I moved to the Gold Coast so I could be near the beach and fell into fashion retail as a back up plan to support my socialising and travel addiction. 

What is your favourite part about being a fashion designer?  

When people come to us for an outfit for a special event. At the moment we are outfitting a bridal party … We have customized the boys bow ties to go back with each bridesmaid who is wearing a different style across one of our prints. It is going to look so fabulous! It’s been such a fun process to communicate with the bride leading up to the wedding! 

How do you select the materials you used?  

I have a slight obsession with silk. In particular crepe de chine silk. It’s heavenly to wear on the body, perfect for travelling and lasts season after season. Plus our digital prints look amazing on it. 

Beau Maharaja Prints

Maharaja -created from photos taken when we were in India last year. The blue print was actual photos of the peacock gates in the City Palace in Jaipur

How many in your team? 

 Me + my pattern maker, machinist and production. It’s a small circle and I couldn’t do it without them. 

How did you get to where you are now with your label? 

 With a lot of support and encouragement from people in my life … My husband and customers that are now more like friends have been amazing! 

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?  

 I have planned trips to gain inspiration, but honestly it just hits me sometimes when you see an image or have an experience. I collect everything I can, screen shot everything on my phone, take photos like crazy and then wait for a vibe to hit me. Anyone that knows me will tell you I am happiest when near water, so generally all great ideas come together in my head in the shower… it’s a lot more practical that being constantly pool-side.  

Who is your target market? 

 Confident girls that know what they love and don’t want to strictly follow trends. Our age demographic is anywhere from 16-60. It’s crazy but fabulous that a piece like our Palms Kimono or Bow Cami can kit out such a wide age bracket so perfectly. 

How do you go about sourcing your products? 

We create them all! I am super passionate about building local industry and manufacture all of our garments locally. I drive to drop off items for production, then drive to pick them up. Soon I will have to get couriers of course but I love the conversations I get to have with our makers. It puts life into the garments and everyone is so passionate and proud of the work they have created. 

Where is the final product made?  

Brisbane. 

What’s your current achievement with the brand that you are most proud of? 

I can never answer this questions!!! Sorry, maybe in another a few years!! 😉 

How did you go about creating this label?  

Omg, sooooo many years of trial and error and fabulous moments all in between. Jumping in head first. Just going with it. A ridiculous amount of passion for an idea and turning it into a product. First there was a trip to Vietnam and falling in love with fabrics. Then my husband and I started a fashion agency. Then our first label. A few stockists. Then a shop. Then a raiding of my step father’s photography from which the Beau’s first prints were created. Then a flagship boutique. Now I have pulled it back and am starting super organically with everything I have done to move it forward on a e-platform.  I feel that this is a more modern approach to retail and pop up’s will give the brand the flexibility to change each season. It’s been a constant work in progress for almost 4 years so far.  

Any difficulties in creating and production?   

There will always be a challenge somewhere along the line but because we work so closely with everyone involved in the process it gets sorted quite quickly.  Maintaining great business relationships and creating a beautifully finished garment is the utmost importance to us all. 

Beau SS1415

Pants feature part of an artist print that we are releasing at the end of this year a collaboration with a Byron Bay artist called Kristel Warton, adore her!

 

Before creating your brand did you work for another label? 

 Not behind the scenes, just on the shop floor.  

What are your future plans with your label?   

Online retailing is my focus at the moment. I am working on developing a new website and have plans to re-launch the label later this year for the resort season. Moving forward Beau is about summer all year long. (I can’t pretend to care about winter anymore!) We plan to do pop up’s with designer friends too! Kind of like the wanderlust lifestyle we constantly covet! 

Who’s your inspiration/ fashion designers who you look up to? 

 I always rave about Jenny Kee. I love following Matthew Williamson on instagram. I am terrible at looking at style.com to follow new season shows and trends. I much prefer street style, architecture, vintage finds such as bohemian glassware and purses and daydreaming about as many travel destinations as possible. 

What’s your feeling for future trends?  

I don’t really follow trends personally. I think it’s the flipside to working in retail for so long and getting such a huge wardrobe that gets outdated so quickly.  (There are only so many market stalls one gal can do!) I love styling for longevity, lifestyle and personal taste. I only buy pieces I absolutely love and encourage my fabulous customers to do the same.  Quality is the biggest trend. The second is knowing your style and just simply rocking it. 

Beau Summer Breaks Print

Summer Breaks -created from polaroid pics from our fav summer holiday destinations

 

 

And lastly, any advice to people who want to get into the industry! 
Get as much experience as you can. And get onto that shop floor! Listen to what people like and don’t like and really gauge if there is a market for what you want to produce. Just do it.  

Special thanks to 
Kylie Dadson xx

 http://www.beauinthewoods.com

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RUE STIIC

logo www.mingnomchong.com      jilliaaan

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.

After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.

Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012. 

Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.

I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x

www.mingnomchong.com
What is your label about?

Rue Stiic is a style driven, beach inspired label.

It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style. 

The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.

What’s a usual day in the office?

Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.

Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.

Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.

www.mingnomchong.com
What made you create this label? Tell us your story

Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.

 

How many in your team?

Just me and my intern who comes in a few times a week.


www.mingnomchong.com


How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.

How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.

www.mingnomchong.com
What’s your current achievement with the brand that you are most proud of?

A huge milestone this year has been breaking into the States.

 I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.

 


How many years did it take for your idea to hit reality and start becoming a reality?

About 2 years of non stop, hard work.

Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.


www.mingnomchong.com
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina


And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.

Thank you to Jillian Beed xx
All pictures are from the collection motel del mar

http://ruestiic.com/

The Serpent & the Swan

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Designed by two sisters from Sydney Hayley & Lauri Smith. The Serpent & the Swan label is inspired by a shared childhood love of the animal kingdom as well somewhat dark and morbid fascination with the anatomy of creatures and their mystical incarnations. Since launching in 2009, Serpent & the Swan has been creating women’s & men’s and androgynous unisex collections paying special attention to cuts lines and shapes.

sistersHayley Smith has had over 10 years experience in the fashion and costume design industries. Designing for some of the world’s top global fashion brands as well as working alongside musicians creating garments for stage and film.

Lauri Smith comes from a background in fine arts and special effects, which includes the production of prosthetics, props and monster making for television, music clips, clay animation and feature films.

Unique, handcrafted, animal-inspired trimmings adorn each garment. The subtle yet striking hardware takes on many forms including buttons, brooches, zipper-heads and toggles and has become a hallmark of the Serpent & the Swan’s unique handwriting.

Incorporating their different creative backgrounds and a distinctive shared visual aesthetic, the label aims to offer a collection that is both beautifully designed and inspired by the designers own vision, rather than influenced by runway trends.

Serpent & the Swan made their much anticipated debut at MBFWA in 2013 with an installation in The Box, receiving critical acclaim from media and buyers in the Fashion Industry.

Serpent & the Swan has been receiving consistent press coverage in esteemed publications including Vogue Australia, ELLE Australia, GQ, Cleo, RUSSH, Nylon, Remix and Catalogue magazines and well as a number of online publications and celebrity product placement.

Serpent & the Swan collections are sold in selected boutiques throughout Australia, internationally and online.

Now time for the nitty gritty of this intriguing brand. I had the pleasure to interview these two creative sisters!     

Your two sisters who have created this brand, tell us more.

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What is your label about?

Serpent & the Swan comes from the idea of dualism in nature.

We have always had a shared interest in how animals have been symbolized throughout the centuries and the great significance they hold to many cultures and belief systems.

We believe animals have a deeper more inherent meaning which continues to inspire us and our collections.

Our desire was to create interesting fashion that lasts beyond trends and create something truly unique.

 

What made you create this label? Tell us your story

We decided to create our own fashion label after both of us were working in the creative industry for many years – Hayley head designing for global brands and Lauri creating limbs and monsters for various projects… we thought we should collaborate and create something truly unique.

How did you get started in all this?

The idea first came to us over a family dinner one night. We decided to merge our creative abilities and backgrounds to create a label that is unique and expresses our joint visual aesthetic.

We both had full time jobs so every weekend we would devote to conceptualizing, designing & visualizing Serpent & the Swan.

Who’s your inspiration/ fashion designers who you look up to?

Our inspiration are not people as such, they are more animals, nature, anatomy and sound that truly inspires us.

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

We draw all our inspiration from Nature & sound – whether its from the outer (animals, plants, universe) or inner (anatomy, nerve systems, bone connections) when we are stuck we generally go for a walk in nature or go to the museum which always helps and sparks many concepts.

Who is your target market?

Our customer is anyone who appreciates attention to detail and doesn’t want to follow anybody else really. An independent sole who creates their own path.

How do you go about sourcing your products?

We start by selecting fabric from our favorite Sydney based textile agents, then let the fabric talk.

Where is the final product made?

Our final product is manufactured right here in Sydney Australia.

What’s your current achievement with the brand that you are most proud of?

Definitely the latest musical collaborations we have been involved in. We had the divine sounds of Sarah Blasko singing at our MBFWA show earlier this year, which was incredible! Also recently the lovely Megan Washington modelled for our latest transeasonal collection we just shot last week.


How many years did it take for your idea to hit reality and start becoming a reality?

You have to make your own idea a reality. So as soon as we discovered this was something that was worth pursing we acted on it.

What are your future plans with your label?

To grow our brand internationally. Targeting the USA and Asian market as that’s where most of our organic traffic and interest via our website has come from.

serpswan

What’s your feeling for future trends

 We don’t follow trends. On the contrary, we try to ignore them. We aim to create pieces that can be worn whatever trend is happening or not happening.

And lastly, any advice to people who want to get into the industry!

Stay true to your own unique vision no matter what.

Also one word to live by TENACITY!

http://serpentandtheswan.com/

https://www.facebook.com/serpentandtheswanfashion

http://instagram.com/serpentandtheswan

Special thanks to  Hayley & Lauri Smith 

Three Of Something

 

 three

3ofomethingInside the world, three artistic and talented Sydney – based women have launched a collection of home grown couture and ran with it internationally. These awe – inspiring woman have come together through intermingle of fate to share their quest for success.

I present to you fashion icons Rebecca Carmody, Jane Kidston and Bree Hay – Hendry, founders of the label ‘Three of Something’. Coactively, they ooze passion and industry knowledge to inspire feminine style fashioning that stiking opulence entrance of a woman.

‘Three of Something’ label is no doubt in a league of its own appealing to any woman who aspires to feel and look timeless. The brand features inimitable prints, graphics and distinctive pieces to create this aesthetic collection.

Creating well – designed and versatile apparel’s ‘Three of Something’ is fast becoming the ‘go-to’ label for audacious and the ever so young at heart. ‘Three of Something’ influences a strong retail presence and is rapidly pacing among the creative tongues of the media and fashion blogger community.

‘Three of Something’ has adapted their cultured theme from a beautiful old Japanese tale to hallmark their clothing brand. And what an exotic theme it is! The moral for this indestructible team of woman is tapestry of faith and relentless strength binding them together regardless of the challenges and obstacles that may confront them.

This concludes my online interview with ‘Three of Something’. I was privileged to partake in an exclusive moment with this ‘going places’ team.

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What is your label about?

Easy to wear pieces that surpass what is common or usual.
What’s a usual day in the office for Three of something?

We all keep to ourselves doing our own thing. We come together to collaborate on product and marketing.
Did you perviously study fashion? If not what did you study?

Yes – I did fashion at Whitehouse
What is your favorite part about being a fashion designer?

Seeing my ideas come to life….I love walking down the street and seeing someone in one of our garments.
How did you select the materials you used?
We pick what we love

How did you get started in all this?

We all met at a previous employer. A combination of right time and right place for all of us.
How many in your team?

It is just the three of us with a production coordinator. We do everything.
How did you get to where you are now with your label?

We all had a lot of industry experience before we started. But it takes a lot of hard work. It is not very s!
Before creating your brand did you work for another label?
We have nearly 30 years industry experience between us!

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

All three of us contribute from different inspirations. It can come from anywhere…. A holiday in Bali, a print, a feeling….
Who is your target market?

Young women 18-30. And those young at heart!
How do you go about sourcing your products?

We work closely with our factories.
Where is the final product made?
China

What’s your current achievement with the brand that you are most proud of?
Launching the brand in USA


How many years did it take for your idea to hit reality and start becoming a reality?

We have been around for 2 years now. Things moved pretty quickly once we decided this was what we wanted to do
Any difficulties in creating and production?

Yes, quality and attention to detail are so important.

What are your future plans with your label?

We have would like to move into the UK and European markets, grow our online business.
Who’s your inspiration/ fashion designers who you look up to?

There really are too many to mention!
What’s your feeling for future trends

Stay classic!
And lastly, any advice to people who want to get into the industry!

Get as much experience in as many different areas of the industry as possible. Learn all you can!

 

 

Special thanks to Three of something