Lights In The Dark

 

Here is a quick post of what I wore to the National Graduate Showcase night! 

Items of clothing worn on the night!

WITCHERY- WHITE BLAZER  
WITCHERY- JUMPSUIT BLACK
 WITCHERY- BELT LEOPARD
 NINE WEST SHOES- LEOPARD
 THE BAG IS FROM NAKEDVICE SUCH A BEAUTIFUL PIECE TO WEAR TO ANY OCCASION.
ACCESSORIES ARE FROM CONTESSA DREAMS 

Photographer: Defiant Arts

ps-  I purchased these items 2 years ago from witchery but I’m sure you can find similar items online! xx

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Mon Purse: le BLONDE FOX

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Mon Purse has generously given me a discount code to all my lovely foxy readers!
Not on just one of the styles, but two different styles of clutches!

Mon Purse is based in New South Wales. They give you the opportunity to become the designer.

You can personalise your own clutch adding your initials to picking your own colour of your clutch and more!

“Designed by you. Handmade in Europe. Free delivery world-wide Covered by our ‘Quality Guarantee’ “

monpurse.com

$20 off the personalised clutches just enter FABSOC20

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Leather Pouch

This one is a mega cutie. it’s so versatile and the size is perfect for a night out.

Creating your own personalised leather pouch, will not only outshine from the rest, but knowing it’s your own personal unique creation.

Great for a night out, lunch, dinner or events! The options are endless.

Click below to directly. It’ll take you to Mon Purse’s leather pouch for you to get creative.

 http://monpurse.com/leather-pouch
Click Here

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Oversized Leather Clutch

Stay in style from day to night with the oversized leather clutch.
Made from smooth Calf leather and European handmade.
This clutch is not only slim and versatile but you it can fit your iPad, small tablet, cards and phone inside.
Two convenient suede lining internal compartments being able for you take everything in this clutch from day to night.
Especially good if you’re going out for friday after work drinks.
Click below to directly. It’ll take you to Mon Purse’s oversized leather clutch for you to get creative.
 
Almond, Black and Classic Blue.
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three colours
simple designs

Special Thanks to Lana xx

VAMFF 2015: StageLabel RUNWAY 2015

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VAMFF kicked off in style this week with the highly anticipated StageLabel cultural runway show 2015, in which designers celebrated their individual style and made their unique ‘fashion fingerprint’ in the industry. Held at the beautiful waterfront docklands the event showcased eight incredibly individual and talented emerging designers from across the globe.

The spacious warehouse swiftly began to thicken up with fashion savvy associates, sipping on flutes of champagne and nibbling on appetisers; the room seething with anticipation for the upcoming showcase. Each designer revealed four or more of their designs, ranging from classic clean silhouettes to fun and gregarious garments.  Here are my fashion choices of the night.


Millicent Elizabeth

Tiffany’s collection is so versatile that you can wear from work to evening. Her designs are clean cut and exquisitely classic. Such elegant pieces for any occasion you are sure to be a showstopper. On the night I wore the Helix collar wool crepe top & Double Helix wool crepe skirt with silk lining.me and tiff As well you can read our interview here
&
Purchase here



Ash MayBe 

Ashleigh’s plays with quirky digital and idiosyncratic prints, the collection is a colourful colour palette. I loved this fun piece from her range, the majorca dress has a lot of personality to it.  FSL-15Purchase here


Billy & Boo 

Belinda is the creator of Billy & Boo. Her collection focuses on classic and contemporary designs, using different textures and fabrics. This piece below is sophisticated and great for any special occasion out.

The pola cutout top and the junki body con skirt

FSL-34

Model: Letitia Sindt
Purchase here


Braddon Tailors

Braddon Tailors suits are tailor-made to perfection. Philip Morgan creates custom-made master pieces that will fit your body like a glove.

The blue suit
FSL-32

 Purchase here 


Delightful Darling

Hayleah’s garments are a celebration of fairy tales. Her creations are marvellously unique wholly inspired and based upon fairytale books. This collection was inspired by “The Folk of the Faraway Tree” by Enid Blyton.
My pick is the pixie trousers they’re very unique statement piece.
FSL-13Read our interview here

Purchase here 


Lola and Lamar 

Lola and Lamar are bold and daring brand. Their individual pieces are infleunced by the iconic1980’s and 90’s. Those of the brave hearted and who are not scared to show a little skin.

The work it suit

FSL-31
Purchase here 


Love by Nathaly

Nathaly focuses on sustainable special occasion wear. She has created pieces for special occasion that you can  wear  for more than just a special occasion. This piece was definitely a stand out piece on the night.

Reversible lace-up dress

FSL-11

 Purchase here 


Thea & Seera

Two sisters from Brunei Darussalam 

The fabrics they used in their collection were rich and vibrant. The lily dress not only beautifully made in this royal purple colour which I love, but the detail beading on the tenunan panelling across the chest.

FSL-19

Purchase here 


Special thanks to

Rohit- StageLabel
Dermie- Defiant Arts
Deakin film crew- Reilly, Benjamin, Luke, Serena and Reza
Tiffany- Millicent Elizabeth

 xxx

KIRSTY IRWIN

LABEL KW Kirsty Irwin is a self-taught fashion designer from Adelaide. Having started at a young age her talent was strong and didn’t go unnoticed. Before Kirsty would get ready for the weekend she would think to herself “if I could wear anything what would it be”?. From there she would then go on to design her own clothes and draw them from scratch. Such a talented person it takes to do this. Kirsty first began working in retail and from there working as a wholesale fashion agent. After gaining experience she then went on to create KIRSTY IRWIN &  JAGGAR the label. Now relaunching her self-named brand  KIRSTY IRWIN. One of her main focuses is on cutting edge style, and quality as well as high-end pieces for individuals.

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You’ve created not one but two labels! Tell us about JAGGAR The Label. How was it creating your first brand? It must’ve been exciting to get your ideas out and creating a collection!

I had actually started Kirsty Irwin before JAGGAR & that is how Australian Fashion Labels stumbled upon me as a designer. Starting up a label is a very exciting experience and I would encourage anyone to give it a crack, if you have a true passion for it.

Tell us, What made you want to create your own self-named label? 

Although I had almost complete creative control with JAGGAR, designing/owning your own namesake label is a completely different experience. This is what I have always wanted to do in life, so I’m just going for it!

Typical day in the office?

Step 1– Get caffeinated… This is a very important step!

Step 2– Answer the abundant amount of emails you have received overnight.

Step 3– Could be anything! The best thing about this job is that no day is the same. Anything from designing, fittings, fabric approvals, to the administration side of the business.

aboutagirl9 What inspires you when you’re designing a collection?

I find both music & travel my biggest sources of inspiration.

How do you go about sourcing your products? Especially leather, I’ve always been so curious about the process (I’m a big fan of leather jackets… I love them!) Tell us about how you source your leather- to creating a leather jacket or leather skirt. What is the process?

I am a huge leather lover, as you probably know. So it’s all about the quality of the leather. I don’t start designing until I have found the leather that puts a smile on my dial. The process for leather styles always take a little longer, so I have to do these styles before the rest of the collection. So it’s really the leather that sets the mood for the collection sometimes.

What’s it like to see both worlds from model to fashion designer?

My sister is the one living the #modellife! I decided to stop that at a very young age. I think immersing yourself in as many sides of the fashion industry is always a good idea.

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What is the most challenging thing about creating a label?

There is so much more to it that just designing. Obviously the business side is another huge aspect. You have to wear many hats, so sometimes you aren’t going to know how to wear some of them.

……And the most rewarding? If I see someone in one of my designs as I am walking down the street I give myself a little mental fist pump. I get a real kick out of girls that just contact me on social media, appreciating all the time and effort gone into their garment.

How would you describe your personal style? Does it reflect into your designs?

I always cringe when having to describe my “style”… I like to mix grungy, worn in pieces & match it back with more structured, sophisticated style. This will definitely be imminent in the KIRSTY IRWIN collections.

Your biggest achievement with your brand?

Seeing JAGGAR on the runway at  Fashion Week, has been my career highlight so far. Watch this space!

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And lastly, any advice  and tips to people who want to get into the industry!

Prepare to work hard & be ready to overcome some hurdles along the way… It’s a wild ride, so make sure you hang on!

Special thanks to Kirsty xx
Website: http://www.kirstyirwin.com
Instagram: kirstyirwinofficial
Blog: http://kirstyirwin.blogspot.com.au

5 Second chit-chat with Kirsty

Most treasured item in your closet? My first ever design… A pair of crazy leather pants!

The person that inspires me the most…… My amazing boyfriend, Tom! He is pretty much a design assistant ha ha.

When I leave the house I never leave without my….. My phone! Instagram never sleeps.

Dream location shoot? Somewhere no one else has ever been allowed.

If I could go anywhere right now I’d go to…………………………… Mexico!

Describe the fashion industry in three words. Exciting, innovative & challenging.

Definition of Style. What does style mean to you? I personally think true style is not something that can be taught; you are born with it running through your veins.

Millicent Elizabeth : Tiffany Stuckey


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Not to long ago, I became acquainted with Tiffany at the Adelaide fashion festival. We then spoke about her personal brand and from there she explained about what she did. Her brand Millicent Elizabeth is dedicated to providing classical styles for the busy modern woman.

Millicent Elizabeth is a premium Australia clothing label. Made by hand in Australia with the use of superb natural fibers. It is a unique label in a world of mass-market fashion, as garment production is limited to just 100 garments per style. It offers clients a unique opportunity to own these limited designs as once they sell out to be collectable styles.

Tiffany has built her brand on the principle of clean modern understated elegance. Her range is clean cut and exquisitely classic. This is a powerful range and classical that will never go out of fashion and very useful for everyone’s wardrobe.

“Our philosophy is based on the fundamentals that less is more harmonised with smart design which enhances the wearers natural beauty.”

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What made you create Millicent Elizabeth Tell us your story and your brand name.

 My brand names comes from my two middle names which are named after my great-grandmothers. I started Millicent Elizabeth because I felt frustrated as a shopper and couldn’t find a modern minimalist women’s wear brand, in luxurious fabrics.


How did you get started in the industry?
I started off in Merchandising


Have you always wanted to be a fashion designer?
No, I tried a few things before fashion, jewelry design and found it took too long to get tot the end result, I’m pretty impatient, after I design something I want to see it in the flesh straight away to see if works or not.

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Where did you study fashion?
TAFE SA

How do you go about sourcing your products?
I don’t source, I design, pattern make and sew it all together myself. Proudly Australian designed and made!

How long is the process of a Season collection?
it takes at least 2-3 months to put a collection together, source fabrics, designing and fitting.


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What is the feeling like seeing your collection on runway?
It was a phenomenal feeling, it takes your breath away, make all the blood sweat and tears worth it.


Where is the final product made?
In my studio, in the Mill (artist hub)


What is your favorite part about being a fashion designer?

Seeing your designs on customer, make them feel beautiful confident and make the piece their own.

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How and what gives your inspiration for each collection?
my designs are very architectonic, so I look at architecture, art, interior design and film


Who is your target market?

25- 40 year old women who love design and who love the design detail, it’s the all in the detail. I find a lot of my clients are in the design field themselves architects and interior designers.

How would you describe your personal style? Does it reflect into your designs?

I’m very minimalistic, I don’t like over embellishment, for me less is more, black is certainly my favorite colour. I love fabric but I chose texture over print.

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What’s your current achievement with the brand that you are most proud of?

Coming runner-up at this year Emerging Designer Award at the Adelaide Fashion Festival

Who’s your inspiration/ fashion designers who you look up to?
Alexander Wang for Balenciaga, he was the one to bring back-packs in an elegant way.


And lastly, any advice to people who want to get into the industry!
My advice is learn as much as possible from others, as people are your greatest source of information.

If you want to start a label, embodied your brand you are your greatest advertisement.

Special thanks to Tiffany xx

Website
Instagram: @millicentelizabethlabel

MAUDE Studio

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Glitz and Glamour there is never a dull moment with the emerging designer Courtenay. Founder of Melbourne label MAUDE Studio

Having handcrafted all her collection to shimmer perfection. Courtenay’s hard work shows in all her ultimate statement pieces.

I sat down with Courtenay for our interview inside a café, below where her studio is situated. I was lucky enough to get a sneak peek upstairs. I must say it’s very enchanting to see the full range out in display I was mesmerised by the handbags, a truly beautiful collection. From lined up bags to cabineted glitzy sparkly shoes she had hand embellished herself.

Did you study fashion?

I attended RMIT’s, Bachelor Of Design (Fashion) course, I graduated in 2008 with first class honours.

I was awarded Most Promising Student in 2007, which was judged by Karen Rieschieck, owner of Alice Euphemia which was a little boutique in the Nicholson building which housed independent Australian designers. After the completion of my course I moved overseas to Stockholm, Sweden. I interned for 6 months with local designers Fifth Avenue Shoe Repair. It was a small boutique fashion company where i got to work in all area’s of the business. The designers there was really creative and inspiring, it was great to work alongside her.

What was it like to intern overseas?

I always knew when I graduated I wanted to go to Europe. My internship was for six months. It was a fantastic experience, because it was a really small team of seven people, so it was very hands on. After my internship I then started working for a much bigger company, which gave me a different skill set and valuable knowledge into the high street market.

What is your label about?

MAUDE Studio is very much about stand out pieces. I focus on capturing the preciousness of an object within wearability as well trying to make something fun, interesting and unique. It’s also a celebration of design imagination. i want to develop the idea of creating preciousness within certain objects, that’s what i’m exploring at the moment. I don’t take myself too seriously and I love what I do. MAUDE Studio is about people who want to celebrate their unique personality and style. The brand is for anyone who is after something fun and interesting. The Maude customer is outgoing, independent and smiles involuntarily in response to shiny things. It’s not so much about an age group, more about a mindset and attitude

 

What made you create this label? Tell us your story

I’ve always wanted to have my own design studio but before I could start on my own label, I wanted to gain some experience in the industry. After working within a small and super creative boutique design firm, I then worked at a much larger and more commercial fashion company, so I felt quite confident in being able to start my own label.

What’s a usual day in the office?

My studio overlooks a gallery space which is such a nice place to arrive to every morning. Basically at the moment I hand make all the pieces so that takes up most of my time. My usual day is centred around sewing, cutting out fabric pieces, applying all the hardware different gold hard wear plates installing them. Answering emails and getting in touch with people, being present online and in social media.

How many in you’re team?

Currently its just myself, however I have some really special and amazing people who have donated some of their time to helping me out at this early stage. Also I have worked really closely with Niika who are an amazing digital agency and managed to create an incredible website and online store which reflects the MAUDE Studio style.

MAUDE Studio Bucket Bag

MAUDE Studio The Candy Collection Bucket Bag in gold

How did you learn to create and make your handbags?

I taught myself how to make them. I learnt at Fifth Avenue Shoe Repair that you can make anything you want however you want, there are no rules. Coming from a womenswear background, I approached handbags the same way you would a garment. However it was a long process of trial and error to make the bags perfect, as the they need to be practical, functional, long-lasting and durable-as well as pretty and fun!

How do you go about sourcing your products?

It just depends, I try to find my fabrics locally but unfortunately that is difficult. Often I can’t find what I need so I have sourced some of my fabrics though an overseas wholesaler, but where I can I will buy fabrics locally.

What materials do you use?

I use synthetic fabrics different variations of PU and PVC, as well as Polyester. I’m vegetarian so I prefer not to work with leather, and there are some really amazing synthetic fabrics available.

MAUDE Studio Diamond

MAUDE Studio The Candy Collection Diamond bag in Lilac

 

Where is the final product made?

All items are handmade locally in Melbourne by hand.

How did you get to where you are now with your label?

Experience and hard work. Having worked for a small design label helped me learn how to run things in my own small business. In addition to this, working for a larger company helped gain an understanding from a really structured business perspective. I have also just completed a Certificate 4 in Small Business so that was really useful and relevant.

How and what gives your inspiration for each collection?

My first collection Blue Planet (2012) was very much inspire by David Attenborough’s documentary titled “The Blue Planet” I’ve always been fascinated by sea creatures and in this collection you can see it is very much present. It was a five piece woman’s wear capsule collection featuring delicate pleating and flounces to emulate underwater creatures.

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MAUDE Studio Blue Planet, Silk organza pleated dress

Glittermare (2013) was a mixture of shoes and clutches embellished with brightness and sparkles and spikes. I managed to source a whole heap of sample jewellery at the time and I came up with the idea to use all of those to regenerate something existing to make a new and exciting creation. I wanted to make pieces which were really over the top bling, crazy cool it was a scary fun look that I developed and applied onto clutches and shoes. I love the photos of this collection its one of my favourite shoots.

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MAUDE Studio Glittermare, Iridescent spike clutch

 

The Candy Collection (2014) I knew I wanted to explore handbag design and so I decided to start to develop and focus on that. The Candy Collection is a 5 piece ensemble of bright and shimmery embellished handbags reflective of all things sugary sweet and artificial. It is currently available to purchase via the online store. I wanted to represent the feeling of being in a candy store but also make something beautiful and unique at the same time.

MAUDE Studio Shopper bag

MAUDE Studio The Candy Collection Shopper bag in lime green and lilac

My previous collections, Blue Planet and Glittermare were both developed as just personal creative outlet. Whereas The Candy Collection is my first commercial collection available for purchase

 

What is your favourite part about being a fashion designer?

Working for myself is great, I have so much creative freedom. Previously I had worked for a really big company so now working for myself I can explore different ideas and concepts that inspire and drive me as a designer. Being able to do what you love and what interests you then finding a customer who appreciates that is very rewarding.

What’s your advice on networking to all our emerging designers and students?

Be outgoing and introduce yourself, be interested in what other people are doing. Follow people up people and if your very genuine about yourself and what you love people will recognise that and be interested in helping you out. Also, be nice it’s free and you never know where it will lead you.

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MAUDE Studio The Candy Collection Diamond Deluxe bag in iridescent white

What’s your current achievement with the brand that you are most proud of?

Getting my brand off the ground. Everything has come together really well and I’m really happy with the brand identity and the collection. I feel really proud of the online store and fortunate to have been able to work with Niika who have done such an amazing job with my website and online store. I’ve also had great people help me through the process supporting me at different stages with different things.

 

How many years did it take for your idea to hit reality and start becoming a reality?

The concept has been bubbling ever since I was a fashion student. But so far its been eight months and the online store launched a couple of weeks ago.

Who are your inspiration/ fashion designers who you look up to?

Lots of people as well lots of different things! I do have a huge appreciation for Manish Arora he is amazing. What he does is what I dream about doing, he’s really into embellishments and delicate designs, which I admire and love.

And lastly, any advice to people who want to get into the industry!

Try and align yourself with people who you admire and look up. Also with whom you want to see yourself as eventually. Try and get close to them and learn from them. My internship really defined me as a designer. Choose your internship wisely because your time is very precious, you have the potential to learn so much or so little. Additionally having a belief in what you’re doing

Special thanks to Courtenay xx

Website
Facebook
Instagram: maude_studio

RES DENIM

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www.resdenim.com

EllyElly Frangos

We all love a good pair of jeans, it’s a must have essentials in our wardrobe. Res Denim is vastly influenced by grunge and youth rebellion. Locally designed right here in Melbourne their denim is crafted to perfection for all body types and shapes. Created not so long ago in 2012 and has now taken the U.S by storm. Res denim is an influx of the 60s right through to the 90s influence rewind and is here to stay and is going stronger then ever.

I interviewed Elly Frango head designer at Res Denim, as she describes a captivating insight about herself and Res Denim.


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Tell us a little bit about yourself Elly about your fashion journey about where you are today.

I grew up in a small town learning ballet for many years and had a huge love of dress ups and costume; I was forever customizing my own clothes. From there I studied fashion and have been working as a designer since 2001. Very early in my career I knew I wanted to specialise in denim. Growing up in the heart of the 90s I loved rock and metal and was constantly inspired by denim icons such as Kurt Cobain / Nirvana, Metallica and Guns’n’Roses. I’m not sure my design career was going to go any other way, the inspiration for my calling was far to magnetic.

I began working for iconic Australian denim company Bradmill as a denim trend Bradmill cotton mills opened in 1927 in Yarraville, Melbourne and have been providing fabric to both the local and international market ever since. Here I worked with the owner of Bradmill who continues to be an amazing mentor for me. Since then I have travelled the globe forecasting and designing for many major players in the denim industry. A few years down the track RES Denim was born and I am really enjoying the entire creative process.

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Tell us about Res Denim? 

RES Denim is a Melbourne based denim label with over two decades of experience in the denim and apparel industry. Our Parent company Bradmill were the first denim manufactures in Australia, supplying denim to some of the worlds most iconic denim brands.

Using premium European fabrics from Turkey & Spain, combined with heritage Bradmill fabrics, we continue to innovate traditional denim techniques, expertly crafting them for the modern individual.

We’re inspired by the denim icons of the 60s right through to the 90s, legends such as Kurt Cobain and Blondie. We look to the vintage classics to inspire our modern interpretations.

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What is “usual” day in head office at Res Denim? 

The great thing about this industry, and my job in particular is that not every day is the same. My days often involve anything and everything, whether it be fabric sourcing, development of new wash techniques, ranging collections, research and storyboarding, inventing new fits, and everything in between. I’m constantly liaising with production, factories and fabric mills. Another part of the job is brainstorming and getting creative with the sales and marketing team. It’s a great environment that’s inspiring and high energy.

How do you gain inspiration for different looks/types of jeans you come up with for Res Denim?

Vintage clothes, old or new fabrics, photographs and books, constantly inspire me. I collect vintage denim and leather along with original band tees and vinyl. Music is a huge inspiration for me, I’m into rock, southern rock and metal from the 1970s and 80s. I look to vintage men’s denim for inspiration. Male denim icons are my vice, Bon Scott, Jeff Bridges, Slash, Robert Plant, James Hetfield and Bruce Springsteen just to name a few.

8How do you source your denim? 

The most amazing thing about being the in-house brand of our parent company Bradmill is that I have access to so many amazing and luxurious fabrics. We use both vintage Bradmill heritage fabrics and also top of the range Turkish and Spanish fabrics.

5Denim trends what will we see in the near future?

For women’s fits the super high-waisted jeans like our Harrys Hi, Gettin Hi and our Wanda are becoming the most requested styles, however people cannot get enough of our torn and deconstructed jeans. Colour wise white jeans are currently making a huge surge along with worn and blue/black denim.

Is it true we should wait a couple of months before we wash our jeans?

Denim is made from cotton a living breathing organism so its not really supposed to be washed. Jeans that have holes and are bleached back have had so much done to them during the process that washing them constantly just destroys them further. I rarely wash my jeans, I usually just hang them up in the bathroom to get steamed whilst I’m in the shower or inside out in the shade on the line, even the dryer on low heat with a dryer sachet works. But if I really must wash, it’s usually cold-water hand wash with some salt or low enzyme washing detergent and some fabric softener.

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And lastly any advice to anyone who wants to become a designer or specialise in denim?

My advice to anyone wanting to work in design or denim is to firstly study, even if it’s just a course in materials, pattern making, or sewing. I also highly recommend that you also learn illustrator and excel. If you can work in retail this will give you invaluable insight into what the end product of the industry looks like. Intern with anyone that you think might provide you with a solid experience in the field that you want to be in, don’t turn away any offered opportunities you never know where they might take you or what you will learn. Be prepared to listen, work hard and be open to criticism and know that even after 14 years in the industry I’m still learning. Finally always be passionate and experiment whenever you can.

Ps, I love Res Denim thank you for creating Res Denim!

aww thank you xx

Special thanks to Elly

Website: www.resdenim.com
Facebook: https://www.facebook.com/RESDenim
Instagram: resdenim
twitter: https://twitter.com/ResDenim

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Three Of Something

 

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3ofomethingInside the world, three artistic and talented Sydney – based women have launched a collection of home grown couture and ran with it internationally. These awe – inspiring woman have come together through intermingle of fate to share their quest for success.

I present to you fashion icons Rebecca Carmody, Jane Kidston and Bree Hay – Hendry, founders of the label ‘Three of Something’. Coactively, they ooze passion and industry knowledge to inspire feminine style fashioning that stiking opulence entrance of a woman.

‘Three of Something’ label is no doubt in a league of its own appealing to any woman who aspires to feel and look timeless. The brand features inimitable prints, graphics and distinctive pieces to create this aesthetic collection.

Creating well – designed and versatile apparel’s ‘Three of Something’ is fast becoming the ‘go-to’ label for audacious and the ever so young at heart. ‘Three of Something’ influences a strong retail presence and is rapidly pacing among the creative tongues of the media and fashion blogger community.

‘Three of Something’ has adapted their cultured theme from a beautiful old Japanese tale to hallmark their clothing brand. And what an exotic theme it is! The moral for this indestructible team of woman is tapestry of faith and relentless strength binding them together regardless of the challenges and obstacles that may confront them.

This concludes my online interview with ‘Three of Something’. I was privileged to partake in an exclusive moment with this ‘going places’ team.

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What is your label about?

Easy to wear pieces that surpass what is common or usual.
What’s a usual day in the office for Three of something?

We all keep to ourselves doing our own thing. We come together to collaborate on product and marketing.
Did you perviously study fashion? If not what did you study?

Yes – I did fashion at Whitehouse
What is your favorite part about being a fashion designer?

Seeing my ideas come to life….I love walking down the street and seeing someone in one of our garments.
How did you select the materials you used?
We pick what we love

How did you get started in all this?

We all met at a previous employer. A combination of right time and right place for all of us.
How many in your team?

It is just the three of us with a production coordinator. We do everything.
How did you get to where you are now with your label?

We all had a lot of industry experience before we started. But it takes a lot of hard work. It is not very s!
Before creating your brand did you work for another label?
We have nearly 30 years industry experience between us!

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

All three of us contribute from different inspirations. It can come from anywhere…. A holiday in Bali, a print, a feeling….
Who is your target market?

Young women 18-30. And those young at heart!
How do you go about sourcing your products?

We work closely with our factories.
Where is the final product made?
China

What’s your current achievement with the brand that you are most proud of?
Launching the brand in USA


How many years did it take for your idea to hit reality and start becoming a reality?

We have been around for 2 years now. Things moved pretty quickly once we decided this was what we wanted to do
Any difficulties in creating and production?

Yes, quality and attention to detail are so important.

What are your future plans with your label?

We have would like to move into the UK and European markets, grow our online business.
Who’s your inspiration/ fashion designers who you look up to?

There really are too many to mention!
What’s your feeling for future trends

Stay classic!
And lastly, any advice to people who want to get into the industry!

Get as much experience in as many different areas of the industry as possible. Learn all you can!

 

 

Special thanks to Three of something