Millicent Elizabeth : Tiffany Stuckey


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Not to long ago, I became acquainted with Tiffany at the Adelaide fashion festival. We then spoke about her personal brand and from there she explained about what she did. Her brand Millicent Elizabeth is dedicated to providing classical styles for the busy modern woman.

Millicent Elizabeth is a premium Australia clothing label. Made by hand in Australia with the use of superb natural fibers. It is a unique label in a world of mass-market fashion, as garment production is limited to just 100 garments per style. It offers clients a unique opportunity to own these limited designs as once they sell out to be collectable styles.

Tiffany has built her brand on the principle of clean modern understated elegance. Her range is clean cut and exquisitely classic. This is a powerful range and classical that will never go out of fashion and very useful for everyone’s wardrobe.

“Our philosophy is based on the fundamentals that less is more harmonised with smart design which enhances the wearers natural beauty.”

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What made you create Millicent Elizabeth Tell us your story and your brand name.

 My brand names comes from my two middle names which are named after my great-grandmothers. I started Millicent Elizabeth because I felt frustrated as a shopper and couldn’t find a modern minimalist women’s wear brand, in luxurious fabrics.


How did you get started in the industry?
I started off in Merchandising


Have you always wanted to be a fashion designer?
No, I tried a few things before fashion, jewelry design and found it took too long to get tot the end result, I’m pretty impatient, after I design something I want to see it in the flesh straight away to see if works or not.

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Where did you study fashion?
TAFE SA

How do you go about sourcing your products?
I don’t source, I design, pattern make and sew it all together myself. Proudly Australian designed and made!

How long is the process of a Season collection?
it takes at least 2-3 months to put a collection together, source fabrics, designing and fitting.


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What is the feeling like seeing your collection on runway?
It was a phenomenal feeling, it takes your breath away, make all the blood sweat and tears worth it.


Where is the final product made?
In my studio, in the Mill (artist hub)


What is your favorite part about being a fashion designer?

Seeing your designs on customer, make them feel beautiful confident and make the piece their own.

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How and what gives your inspiration for each collection?
my designs are very architectonic, so I look at architecture, art, interior design and film


Who is your target market?

25- 40 year old women who love design and who love the design detail, it’s the all in the detail. I find a lot of my clients are in the design field themselves architects and interior designers.

How would you describe your personal style? Does it reflect into your designs?

I’m very minimalistic, I don’t like over embellishment, for me less is more, black is certainly my favorite colour. I love fabric but I chose texture over print.

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What’s your current achievement with the brand that you are most proud of?

Coming runner-up at this year Emerging Designer Award at the Adelaide Fashion Festival

Who’s your inspiration/ fashion designers who you look up to?
Alexander Wang for Balenciaga, he was the one to bring back-packs in an elegant way.


And lastly, any advice to people who want to get into the industry!
My advice is learn as much as possible from others, as people are your greatest source of information.

If you want to start a label, embodied your brand you are your greatest advertisement.

Special thanks to Tiffany xx

Website
Instagram: @millicentelizabethlabel

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THANK YOU

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Thank you
Thank you for all your support for the last 5 months of having this blog.
I was overwhelmed with the support of all the designers who wanted to contribute to my blog. As well all the industry based professionals out there from stylists to jewelry designers!
I thank the people who have invited me to events to attend, giving me the opportunity to write a review up on my blog. Thank you.

I created this blog to help students to be inspired that it is possible to become an independent brand. To help emerging designer’s to get out there, to be shown and interviewed about their wonderful talents. To show it is possible to become a stylist. All the brands I have interviewed I thank you all for being apart of my blog and letting me interview you all.

Thank you to Dermie my photographer defiant arts for taking my outfit photos and editing them!!

During the month of January I will be taking a break from posting, but please go through them all and read what the designers have shared with me about their fashion experiences and where they are today in life.

Tune in alot of interviews will be up next year
thank you for following and I’ll be back
have a beautiful new year all

xxx
Adriana

ps. if you need to contact me please do not hesitate to email me
leblondefox@hotmail.com

Delightful Darling

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HH

 Meet fashion designer student Hayleah Ralph. Hayleah is inspired by all things fantasy and mystical. Having always been surrounded by Art at a young age, her childhood days were filled with countless art and craft activities. She was encouraged to express herself and think outside the box and question normality.

Now as a designer Her imagination runs wild and free. She strongly encourages the expression of ones self through fashion and to be the main character of your own fairy tail.
Hayleah is finalising her studies at Academy of Design (Bachelor in Design Arts Majoring in Fashion Design) Inspiring her to create her own fashion label right here in Melbourne called Delightful Darling.
Her creations are marvellously unique wholly inspired and based upon fairytale books. I was thrilled to collaborate with Hayleah and her collection, it is based on “The Folk of the Faraway Tree” by Enid Blyton.




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How long have you wanted a career in fashion? 

Many designers have dreamt of being a designer since when they were little, but for me it was right at the end of year twelve.
When I was choosing what university courses to apply for. I have always enjoyed being creative and dressing up but it wasn’t until then that I really considered a career in fashion.

Tell us about your brand delightful darling

“Life itself is the most wonderful fairytale.” Delightful Darling aims to embody and share the essence of this statement with the world. Specialising in feminine aesthetic and child like details. The label is all about expressing yourself and having a play with your own look. The collection is exceptionally versatile; incorporating many reversible pieces. This creating ultimate wear ability and allowing the customer to tailor the collection to their own personal style.

Youre currently a student at academy of design in your final year of fashion design , tell us more about your current experience with the academy of design and what you have achieved since attending.

Through out my time at the Academy I’ve been encouraged to really push myself as a creative,br I feel this has shaped me into the designer I am today. Last year I was lucky enough to be selected for a scholarship with a group of nine other students. I traveled to Paris and London on a two week study. This experience was a huge eye opener for me because i had experienced so  much culture and exciting opportunities with the scholarship. This year I also asked to participate in “ A Capital Collection “ runway show as part of the Virgin Australia Melbourne Fashion Festival cultural program. I was asked to create two looks based on the 60’s. This was a great event as it allowed me to network with other creative people.

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How did you go about sourcing your material for this collection?

A lot of research!! I used utilised websites such as aliexpress and alibaba to help me out.

   What inspires you with your brand?

I tend to find my inspiration for Delightful Darling through children’s story books. The launch collection is based on “The Folk of the Faraway Tree” by Enid Blyton. The clothes incorporate many hidden details and features like The Enchanted Forrest itself. I aim to carry the story book theme through out all future collections and base every new collection on a different story book.

Who is your target market?

The target customer is a woman who showcases the same fairy tail style and attitudes that the Delightful Darling holds. Puts great thought into how they visually present themselves and uses their style to express themselves in a way of empowerment. The environment in which the label is aimed at are occasions such as tea and garden parties but also whenever the customer wants to feel “classy and fabulous.”

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This collection you created something very different with your garments! Tell us.

 

The collection incorporates some detachable accessories such as cuffs and collars. This adding to the wear ability of the collection and also a feminine touch to any outfit . These accessories also carry their own surprise whimsical feature, they are scented with Jasmine. When these accessories are purchased they also come with a small bottle of scented detergent for them to be hand washed with to reinforce the scent.

What gives you inspiration?

As a designer I gain my inspiration from many places. I really like femininity and anything bright and colourful. I love Spring afternoons and fairytales. I remember standing in Lincraft once and getting overly excited about this beautiful rainbow chiffon material that I found. It had immediately reminded me of a butterfly that I had seen, i knew at that moment i had to have it and create something out of it. I ended up buying the whole ten meters that was left of it!

Have you completed any internship? 

Last year I interned for nine weeks at Megan Park. It was a great insight into the industry and networking opportunity.

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What are your goals would you like to be an independent brand or work for a brand? 

My goal is to develop my label Delightful Darling over the next few years while working for an established designer within the industry to build up my experience. Then ultimately I’d love to work full time on my own independent label.


What fashion designers do you look up to?

There are so many designers that I look up to. One in particular is Melbourne based designer Petrova Hammond, who is the head designer for “Lady Petrova”. I really admire her outlook on the fashion industry and her feminine aesthetic. I actually invited her to the “A Capital Collection” runway that I participated it at the beginning of the year. It was a great opportunity to have a chat to her and hear her advise. I have also invited her to my graduate show at the end of this year and am excited to have her view my collection.

What are your future plans do you wish to achieve?

 

I would love to have Petrova stock the Delightful Darling label in her boutique . This would be a great achievement for me as I feel the label it extremely suited to that environment. I would also like to travel some more and experience all that life has to offer.

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Advice for anyone who is currently studying fashion?

Never let an opportunity pass you by!

Special thanks to Hayleah xxx

Models:
Adriana Perri
Lewis Macmaster

Photographer: Ebony Finck
Ebony J Finck Photography

Website
Instagram: Delightful_Darling

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Spring Fling

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It’s springtime and it’s time to give up our black attire. The time for colour is upon us.From my recent adventure to London town I picked up some new threads.
 Colour was all around me & peg pants were a hit. 
It motivated and inspired me to brighten up for the season.




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Photographer// Dermie // Defiant Arts
Blouse//Topshop //   Pants// Topshop //   Necklace // boutique shop //  Shoes//Forever New //  Lipstick// Mac//

Stage Label MSFW 2014

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https://www.stagelabel.com

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Myself & Brittney

It was an unbelievable privilege to be invited to one of Melbourne’s exclusive Fashion shows – STAGE LABEL MSFW. Collaborated with the elite A list of who’s who in this iconic industry held in the regal palace namely, the MON BIJOU overlooking Melbourne’s vivid lights.

As the elevator doors slowly opened, my eyes gazed towards the opulence of the carefully created scene. The adrelenin of countless guests waltzing around the shimmering room tapping cheek to cheek with fancy cocktails in hand to mark their territory. We were cordially welcomed by beautiful host Letitia Sindt and Liam Hall and with a gracious greeting from CEO Rohit Bhargava.

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Myself & Letitia

What made this event up close and personal was the interactive show case. Interactive you ask? Yes, guests flocked to communicate contentedly to designer’s who were mingling and happy to tell their stories around the plush busy suite. Engagement with the closeness of striking models professionally strutting on and off the narrow runway was breathtaking. The aroma of the fabrics swishing in the air as models raced past me was spectacular. The norm for these events you would be a part of the audience observing designer’s collection, not at this event, you were part of this stunning show.
Excitingly gathering my thoughts walking up the staircase, people were whooshing past to make their statements to finalize last minute details. Throughout the evening I tapped shoulders with proprietor Mike of the successful Toni and Guy salons from St Kilda and Armadale as well as the prosperous Toni and Guy team also from St Kilda and Armadale locations. Thanks to Mike a backstage VIP pass was issued to me and did I grasp the opportunity to investigate the vibe. Backstage I had the prospect to meet another icon designer, Brittany, whom I will be featuring on my blog at a later stage.

The show had begun with models boasting each designer’s unique collection gliding down the runaway. I loved every moment of this extraordinaire showcase. Each designer showcased during the evening is featured in an interview steered by ROHIT below.

About Stage Label
 Rohit Bhargava, StageLabel’s Creator and CEO, noticed countless talented designers were struggling to gain recognition in the highly competitive fashion industry. After witnessing himself that many of his peers unsuccessfully beginning their own label. Rohit had a vision and stage was born.  

launching in November 2013 StageLabel has already signed over 85 designers across Australia to it’s unique platform and will be launching international designers to our platform in the near future.

How does it work?

StageLabel provides pathways for our designers.
StageLabel connects emerging designers with a fashion forward community, who get to select which designers and garments are going to be successful on the platform, and in return, receive an early access period to pre-order limited run, custom made items as well as additional rewards and discounts for the first few backers for each Project.

It is a unique “crowd-funding for fashion” platform where fashion brands and labels can test, validate and fund individual designs from their collection, while giving members from our community access to unique, limited edition garments

Unlike traditional crowd-funding platforms, StageLabel aims to solve barriers faced specifically in the fashion industry.Where most crowd-funding platforms are used as a one-off source for an initial capital injection for a label, StageLabel helps designers test the market for individual designs from their collection pre-production

Focusing on working primarily with emerging designers,
This allows designers to be smarter with the way they invest their limited capital and by providing the funds for the entire production run by pre-selling garments, we remove all the risks associated with creating and holding a large inventory of items.

In a short time since the début Stage Label. It has quickly established itself as one of Australia’s fastest growing and most exciting start up company. Recent achievements “Top 10 start ups to watch in 2014”
Congratulations to the team. I cant wait to see this brand achieve more everyday helping others achieve their dream in the industry.



BACKSTAGE


Behind the scenes the crew from TONI & GUY.
Fresh from the UK runway hairstyles. The team did a superb job with creating all the hairstyles for the show at stage label on the night.

May I add the most friendliest hairdressers I have met. All had such beautiful personalities it was a pleasure to had met them all.
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Special thanks to CEO Rohit Bhargava for supplying me with these interviews of each desinger on the night.
Like what you see? Head to https://www.stagelabel.com/projects to purchase your favourite garments from the night!
As well all links to garments are below each photo.


Danielle Power-Silk 

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Stuz Photography


Your name:
Danielle Power-Silk

Name of your label: Danielle Power-Silk

How the label started/ how long it has been around for:I’ve been designing since high school. I haven’t launched my label yet.

Your background: 

New Zealand fashion designer now based in Melbourne. I have shown several of my own designs at New Zealand Fashion Week with one winning a highly commended award. I have also made it to the finals in two design competitions in New Zealand.

Your inspiration/ vision behind your collection:
I have not released a collection yet. I am showing two of my designs from New Zealand Fashion Week. One of my dresses is inspired by the 1950s, my fur trim coat is inspired by Louise Brooks and Dita Von Teese, my monochrome print jacket is inspired by Chanel

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Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

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Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Center Coat: https://www.stagelabel.com/projects/danielle-power-silk/return-to-glamour-by-dps
Right Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

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Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Right Jacket: https://www.stagelabel.com/projects/danielle-power-silk/dps-blouse



Your name: Samantha Lentini

photo.

Greg and Angie Photography


Name of your label:
 s.L.c The Label

Stands for: Samantha Lentini Creative

How the label started/ how long it has been around for? 

Started working on it in Jan 2014, launched online store in June, 2014. ! !

Your background in fashion?

After graduating with a Bachelor of Design (Fashion) in 2012 at accredited Australian fashion institution RMIT, Samantha Lentini, the brains behind s.L.c, dabbled in many types of fashion. It was not until her graduate year when a like for creating fully functional clothing with slight quirky accent was discovered

s.L.c the label began its conception when a considerable gap was discovered within the Australian fashion market for flatteringly comfortable and easy-to-wear garments with an understandable price-tag.


Your inspiration/ vision behind your collection? 

Through pattern placement, fabric selection & overall cut, s.L.c seeks to create a look that is highly C.C.C: Clean, Cool & Comfortable. Furthermore, it prides itself on its highly creative design process. All prints are derived from Samantha’s original hand-drawn illustrations which have been resolved with necessary technical modifications.

This collection is heavily underpinned by three things: wearability, comfort and form. It works under the strong belief that style is & should always remain easy.

Things to not forget
My digital prints are 100% original, derived from my own hand-drawn illustrations.
I proudly manufacture in Australia

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Photographer: Stephanie Thy

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The line box crew : https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew

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Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

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Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-muscle-tee
Center The Line Box Crew: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

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Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-raglan

Styling tip: Pop them on with basic bottoms (leathers, denims, marl greys) and you’re good to go!


Kev Koyu: KKOYU

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Stuz Photography


Your name :
Kev koyu

Name of your label : Kkoyu

How the label started/ how long it has been around for :I am currently working on launching my label, as it is now progress. I have started last year after I registered as a designer at fashion gala ( butterfly foundation) charity event.

Your background: Currently studying fashion design and technology at RMIT.  I’ve realized how much I wanted this and, now, working to hopefully towards launching my label. As I am still 19 years old, I have a  lot to learn. I do not want rush into something that is beyond my reach. I am Ambitiously working hard, experiencing and learn about the fashion industry.

My vision for KKOYU is to depict modesty and sophistication. I truly believe modesty is a way of elegance and class. It is what every woman should have.  

Your inspiration/ vision behind your collection 

This mini collection is based on the inner beauty of flower. I am inspired by flower movement of wind, layers and the shaping of variety of flowers. I’ve looked into monet garden as a research.  When females wear these pieces I want them to embrace their inner beauty. regardless of age or time we should always be beautiful in what we wear, this range truly depicts the feminine nature within us.

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Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Center Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

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Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Right Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress

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Left Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

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Top: https://www.stagelabel.com/projects/kkoyu/leafy-top
Skirt: https://www.stagelabel.com/projects/kkoyu/leafy-skirt


Styling tip:
 Whilst I was designing these looks, i wanted to suit  wide range of customers. So with each garment you can dress it up or down changes to your event. A pair of suede heels and oversize coat, or nike sneakers under the pedal dress. Will look great either way.  The colour platte is neutral so embrace bright colours through your lipstick choice or accessory choices.



Ashleigh Becker: AshMaybe

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Stuz Photography

 Your name: Ashleigh Becker

Name of your label: Ash MayBe

How the label started/ how long it has been around for: Since the end of 2013, after I finished university

Your background: I have always been a creative person, but came to focus on fashion, probably because of my love for clothes. I studied at RMIT, and now have a Bachelor in Applied Science – Fashion Technology. This course gave me the skills and knowledge to start my own label.! Your inspiration/ vision behind your collection: I love working with bright coloured fabrics, and combining two fabrics within a garment. The two dresses are a perfect example of this. The t-shirt and playsuit were inspired by all the mesh that is around at the moment, and combining two textures within a garment, instead of colours.

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Dress: https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

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Garments from left to right 
Dress (sunglass print)https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-sunnies
Playsuit: 
https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee
Dress (stripes):  
https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

A styling tip for each piece: The Majorca dresses can be worn casually on a summers day, paired with black sandals and accessories. Or dressed up for a night out, with some sleek heels, and a black clutch. Similarly, the Elizabeth Tee can be dressed up, or down. It would look great with some denim shorts, or leather-look leggings, and heels. The Victoria Playsuit is more suited as eveningwear, with some elegant heels, black clutch, and subtle jewellery.

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Stuz Photography

Left Playsuit: https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Right Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee


Brittney Hunt: Brittney Ann

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Stuz Photography

 

 Your name: Brittney Hunt
Label name:
Brittney Ann

How the label started/ how long has it been around for: Brittney Ann is a relatively new label and was only started this year

Back ground: I have always been interested and intrigued by fashion and have currently studied the Advanced Diploma of fashion design and technology at Kangan Institute. When finishing school I aim to produce and sell my own brand of clothing under Brittney Ann and to eventually open up my very own shop in Melbourne.

Inspiration: I was originally inspired by texture for this collection as you can see in the velvet jackets and the dots on the minky dot dress. It was then I experimented in weaving and was taught by an aboriginal elder to weave baskets out of matt rush grass, I then interpreted this technique into my own style, hence where the grass top and hats were born. This collection is based on textural fabrics, androgynous silhouettes with elegant touches such as open backs and ambiguous darts.

Styling tips: The ready wear pieces can be styled together for day or night. With exception of the grass woven top which is an avant-garde piece and she only be worn on special occasions.


Having been told by Brittney herself backstage, about her exquisite collection she had created. I was literally blown away by her hand crafted garments & pieces  the texture and feel was divine giving it more appeal to her collection  

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Stuz Photography

Left Woven grass top: https://www.stagelabel.com/projects/brittney-ann/woven-grass-top
Pants: https://www.stagelabel.com/projects/brittney-ann/gor-pant

Right Hat: 
https://www.stagelabel.com/projects/brittney-ann/grass-hat
Dress: https://www.stagelabel.com/projects/brittney-ann/little-black-dress
Coat: https://www.stagelabel.com/projects/brittney-ann/teal-velvet-jacket 

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Dress: https://www.stagelabel.com/projects/brittney-ann/white-minky-dot-dress
Hat: https://www.stagelabel.com/projects/brittney-ann/small-grass-hat
Coat: https://www.stagelabel.com/projects/brittney-ann/velvet-coat

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Emma Lockey – EMMA LOCKEY

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Your name: Emma Lockey

Name of your label: EMMA LOCKEY

How the label started/ how long it has been around for?
This is a new start up company, launching its first collection with Stage Label during Melbourne Spring Fashion Week 2014

Fashion Background:

I am a Fashion Design and Technology student at Kangan Institute Richmond, doing my final year of the Advanced Diploma. Colour has always inspired me and I love to experiment with different textures, colours and patterns. Having grown up in Singapore i was immersed  in different cultures this influenced and inspired an oriental touch throughout most collections. I’ve always been involved in theatre – both acting and costume design which has informed my approach to fashion design – bringing  an element of the theatrical to everyday.

Your inspiration/ vision behind your collection?

Inspired by the 60s Beatle mania, flower power and a kaleidoscope of colour. This collection – Lucy in the Sky with Diamonds brings  colours and patterns inspired from the Beatles song – so Picture yourself in a boat on a river. With tangerine trees and marmalade skies. Close fitting faux suede bustier and a knit dress or top, teamed with quilted metallic highlighted separates. These combine to carry you through from  the office into the night with an exciting range of looks to make heads turn

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LSD collection is all about having fun – bringing colour to winter, and being adaptable and versatile. This collection moves from day to night and can be accessorised with casual flat shoes or heels, but pair the collection with high platforms to fully compliment its 60s origins. Similarly have fun with hair and makeup – tease up hair and line and shadow eyes to bring flower power back!! !

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Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

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Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

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Top: https://www.stagelabel.com/projects/emma-lockey/lucy-in-the-sky-with-diamonds-knit-top
Skirt: https://www.stagelabel.com/projects/emma-lockey/beehive-skirt
Coat: https://www.stagelabel.com/projects/emma-lockey/kaleidoscope-coat


Helani Sarath- Kumara: Gather & Stitch 

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Stuz Photography

Your name: Helani Sarath-Kumara

Name of your label: Gather and Stitch

How the label started/ how long it has been around for: 
I started Gather and Stitch in 2010 about 6 months after finishing a degree in Visual Communication at UTS. In 2009 when I was visiting Sri Lanka, I was in a rural village where they did not have enough money to finish building a building to teach children (after school tuition given free of charge to monetarily disadvantaged children).  I saw this building at the time and wondered if there was anything we could do back in Australia to help out. I started planning a fashion show to raise the money and also to launch the label. I created Gather and Stitch in order to do the fashion show and it took off after that. On the 29th of August 2010, the fashion show raised $5000 (the building is finished now!) and attracted 315 guests.! !

The fashion show was co organised by my now husband, his expertise and know-how contributed heavily to its success. There was also around 52 friends who helped make that day work from sound to make-up to backstage – everything happened because of them. For the last 4 years I have created a studio from home and use this as the base for Gather and Stitch. It has grown into a couture fashion label, as well as including hair and make-up artistry as a service.! !

Your background: Background in Design – Bachelor of Visual Communication @ University of Technology Sydney. ! !

Your inspiration/ vision behind your collection: Summer sunsets, ice-cream, the beautiful ‘blues’ and ‘pinks’ the sky and ocean make at dusk.

When each garment arrived out on the runway. The elegance to each garment came alive, the beautifully textured lace garments each piece was so gently and beautifully created. It had a romantic and elegant vibe to each.

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Stuz Photography

Left Top: https://www.stagelabel.com/projects/gather-and-stitch/golden-caramel-top
 Skirt: https://www.stagelabel.com/projects/gather-and-stitch/golden-carmel-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top 
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

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Stuz Photography

Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

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Stuz Photography

   Left Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

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Stuz Photography

Left Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/cotton-candy-skirt

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Stuz Photography

Styling tips:

Sweet Strawberry Top with Strawberry Sorbet Skirt is Best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt
Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match
Mint Sorbet Top with Cotton Candy Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt

Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match

 Strawberry Mint Top with Mint Sorbet Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt.Best worn together with gold or nude heels
Golden Carmel Skirt – best worn with Golden Carmel Top

Le blonde Fox
xx

 Special thanks to CEO Rohit Bhargava

Bird & Knoll

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BirdandKnoll_MacaylaChapman_NatalieKnoll_circle_lowres_largeBird and knoll was founded by Macayla Chapman and Natalie Knoll in 2013.  Both dynamic duos having Natalie’s talent behind the camera and Macayla’s creative business background having a broad experience in New Zealand with the most successful fashion businesses. Collaboration focuses on combining tactile, quality textiles and finishes with distinct photographic images to create a beautiful brand of lux accessories. Each of their luxurious oversized cashmere-blend scarves is printed with a photograph of an iconic and exotic destination – a narrative of the modern woman’s contemporary lifestyle and travel aspirations.. “we have set out to create an accessories collection that the discerning fashionista would use as the final edit of her outfit – like a great handbag, a beautiful pair of shoes … an eye-catching scarf” says Chapman “these are pieces that simplify her life with their versatility, quality and creative impact.”

I was delighted when Natalie agreed to be interviewed for LeBlondeFox about what Natalie and Macayla have created together. Below is a further insight about the two and their brand for us to read. Their achievements with the brand are rising and which we are proud to see in our Australian brands as they continue to do so!

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What is your label about?
Bird and Knoll is elegantly brings together fashion, travel and photography on our oversized cashmere blend scarves. We are very much about luxury and quality and versatility.

 
What made you create this label? Tell us your story.
I (Natalie) have been a professional photographer for more than ten years but had been looking for another creative outlet for a while. The idea came to me when we were travelling and I knew that I needed to do this with friends and fashion aesthete, Macayla. We have been working on the label for a year and a half now and have just lauched our second collection to our more than twenty stockists across five countries and online. 

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How did you get started in all this?
We had the business background from my years as an investment banker in London and New York. We had the creative photography from my more than ten years as a photographer and we had the fashion and editorial industry know-how from Macayla’s experience working for top fashion labels in New Zealand doing sales and marketing. Taking all of this knowledge and experience and a lot of research and product development, we have slowly but methodically built a brand that we are very proud of. 

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How many in your team?
The business is really Macayla and I but we have a phenomenal support team with our PR firms in Australia, New Zealand and New York and from our supplier in China.

 
How did you get to where you are now with your label?
A lot of research, asking the right questions, comparing what we have and want to do with what is out there, taking constructive feedback from our stockists and customers…really focusing on important details that make the Bird and Knoll experience a complete one. 


How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?
 
 Bird and Knoll appeals to a broad demographic right from younger fashionistas to more mature fashion doyennes – but they are always women who recognize the value of one of our scarves as the final edit to their outfit.
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How do you go about sourcing your products?
Once we have quite a clear idea of what we want from our own research, we liaise with our supplier agent in Hong Kong who is brilliantly effective at helping us to source the right finish, the right quality, the right look for Bird and Knoll.

How many years did it take for your idea to hit reality and start becoming a reality?

It took us a year from when we first started talking about it to delivering our first collection to stockists.

 
Where is the final product made?
Our products are made just outside of Shanghai using an Italian owned company with representation in China. They are as pedantic about quality as we are. 

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What’s your current achievement with the brand that you are most proud of?
Being described by Harpers Bazaar as a failsafe travel accessory, being instagrammed by Lindy Klim and Lesley Crawford, being selected as part of the wardrobe ensemble for a new Australian movie…There have been a lot of highlights! We are really so happy with how Bird and Knoll is flying… 


 
What are your future plans with your label?
Scarves will always be the core product of Bird and Knoll but we are looking to introduce an interesting and beautiful new product next year. We have also started collaborating with a well-known Australian designer and head to New York next month for meetings with buyers and media there. 

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Who’s your inspiration/ fashion designers who you look up to?
Travel and culture and the imagery they generate are our greatest inspirations but we get a little giddy looking at labels like Givenchy and Chanel for their unbelievably amazing details. Australian designers have really come into their own too – wonderfully fresh and unique perspectives that have really made the world sit up and take notice of what is happening Downunder. 


What’s your feeling for future trends – We see people wanting more and more simplicity in their lives but not at the expense of style. Design is already and will need to continue to accommodate this in cuts, fabric and versatility. 


And lastly, any advice to people who want to get into the industry!
It may sound clichéd, but hard work, research, knowing your market and not compromising on the quality and finish you want are imperative. Most importantly….Be nice!! 
   

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Speical thanks to Natalie & Macayla xx
http://www.birdandknoll.com

Three Of Something

 

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3ofomethingInside the world, three artistic and talented Sydney – based women have launched a collection of home grown couture and ran with it internationally. These awe – inspiring woman have come together through intermingle of fate to share their quest for success.

I present to you fashion icons Rebecca Carmody, Jane Kidston and Bree Hay – Hendry, founders of the label ‘Three of Something’. Coactively, they ooze passion and industry knowledge to inspire feminine style fashioning that stiking opulence entrance of a woman.

‘Three of Something’ label is no doubt in a league of its own appealing to any woman who aspires to feel and look timeless. The brand features inimitable prints, graphics and distinctive pieces to create this aesthetic collection.

Creating well – designed and versatile apparel’s ‘Three of Something’ is fast becoming the ‘go-to’ label for audacious and the ever so young at heart. ‘Three of Something’ influences a strong retail presence and is rapidly pacing among the creative tongues of the media and fashion blogger community.

‘Three of Something’ has adapted their cultured theme from a beautiful old Japanese tale to hallmark their clothing brand. And what an exotic theme it is! The moral for this indestructible team of woman is tapestry of faith and relentless strength binding them together regardless of the challenges and obstacles that may confront them.

This concludes my online interview with ‘Three of Something’. I was privileged to partake in an exclusive moment with this ‘going places’ team.

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What is your label about?

Easy to wear pieces that surpass what is common or usual.
What’s a usual day in the office for Three of something?

We all keep to ourselves doing our own thing. We come together to collaborate on product and marketing.
Did you perviously study fashion? If not what did you study?

Yes – I did fashion at Whitehouse
What is your favorite part about being a fashion designer?

Seeing my ideas come to life….I love walking down the street and seeing someone in one of our garments.
How did you select the materials you used?
We pick what we love

How did you get started in all this?

We all met at a previous employer. A combination of right time and right place for all of us.
How many in your team?

It is just the three of us with a production coordinator. We do everything.
How did you get to where you are now with your label?

We all had a lot of industry experience before we started. But it takes a lot of hard work. It is not very s!
Before creating your brand did you work for another label?
We have nearly 30 years industry experience between us!

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

All three of us contribute from different inspirations. It can come from anywhere…. A holiday in Bali, a print, a feeling….
Who is your target market?

Young women 18-30. And those young at heart!
How do you go about sourcing your products?

We work closely with our factories.
Where is the final product made?
China

What’s your current achievement with the brand that you are most proud of?
Launching the brand in USA


How many years did it take for your idea to hit reality and start becoming a reality?

We have been around for 2 years now. Things moved pretty quickly once we decided this was what we wanted to do
Any difficulties in creating and production?

Yes, quality and attention to detail are so important.

What are your future plans with your label?

We have would like to move into the UK and European markets, grow our online business.
Who’s your inspiration/ fashion designers who you look up to?

There really are too many to mention!
What’s your feeling for future trends

Stay classic!
And lastly, any advice to people who want to get into the industry!

Get as much experience in as many different areas of the industry as possible. Learn all you can!

 

 

Special thanks to Three of something 

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mannnooooooMANIFESTO sunglasses is changing the face of eye wear by turning sunglasses into ‘first impression’ billboards.

Whether you are in search of a new pair of stylish sunglasses or just ‘to have’, abort your search and look no further! Yes, there’s a fresh brand of eyewear on the block- MANIFESTO!

Recently, I have discovered this sheik Scandinavian brand. The inspiration behind MANIFESTO came about using the likes of the designer’s favourite artists, which are highly acclaimed by other leading eyewear designers. Designed in Stockholm and created in Italy by a family run business is situated in northern Italy giving that Mediterranean feel to this eyewear.

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Why MANIFESTO? We all want to make that bold statement without the fuss, but rather the transformation to suit your unique style.

Individually handcrafted and designed to compliment all types of looks, MANIFESTO is a statement piece to crave for!

All selection of MANIFESTO eyewear models come in matte or gloss finish and individually created with the finest of materials.

All MANIFESTO sunglasses feature CR-39 lenses which block out 100% harmful UVA and UVB rays of the sun. Durability with high scratch resistance, MANIFESTO eyewear is able to withstand contact with most chemicals and solvents. Protecting the eyes is MANIFESTO’S business.

manooo(All pictures from Manifesto-sunglasses) 
http://www.manifesto-sunglasses.com

LeBlondeFox Favourites: 

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Mrs. N White €185.00

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Stella Tortoise €150.00

 

 

 

Winter Days


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Photographer// Defiant.Arts//Dermie.Mcintosh
MUA// Me
  Ottd /// Jumper stussy,asos pants,ninewest shoes,jacket asos, lipstick ruby woo MAC
Click to view the full ootd photos.