VAMFF 2015: StageLabel RUNWAY 2015

Stagelabel-Light photoooo

VAMFF kicked off in style this week with the highly anticipated StageLabel cultural runway show 2015, in which designers celebrated their individual style and made their unique ‘fashion fingerprint’ in the industry. Held at the beautiful waterfront docklands the event showcased eight incredibly individual and talented emerging designers from across the globe.

The spacious warehouse swiftly began to thicken up with fashion savvy associates, sipping on flutes of champagne and nibbling on appetisers; the room seething with anticipation for the upcoming showcase. Each designer revealed four or more of their designs, ranging from classic clean silhouettes to fun and gregarious garments.  Here are my fashion choices of the night.


Millicent Elizabeth

Tiffany’s collection is so versatile that you can wear from work to evening. Her designs are clean cut and exquisitely classic. Such elegant pieces for any occasion you are sure to be a showstopper. On the night I wore the Helix collar wool crepe top & Double Helix wool crepe skirt with silk lining.me and tiff As well you can read our interview here
&
Purchase here



Ash MayBe 

Ashleigh’s plays with quirky digital and idiosyncratic prints, the collection is a colourful colour palette. I loved this fun piece from her range, the majorca dress has a lot of personality to it.  FSL-15Purchase here


Billy & Boo 

Belinda is the creator of Billy & Boo. Her collection focuses on classic and contemporary designs, using different textures and fabrics. This piece below is sophisticated and great for any special occasion out.

The pola cutout top and the junki body con skirt

FSL-34

Model: Letitia Sindt
Purchase here


Braddon Tailors

Braddon Tailors suits are tailor-made to perfection. Philip Morgan creates custom-made master pieces that will fit your body like a glove.

The blue suit
FSL-32

 Purchase here 


Delightful Darling

Hayleah’s garments are a celebration of fairy tales. Her creations are marvellously unique wholly inspired and based upon fairytale books. This collection was inspired by “The Folk of the Faraway Tree” by Enid Blyton.
My pick is the pixie trousers they’re very unique statement piece.
FSL-13Read our interview here

Purchase here 


Lola and Lamar 

Lola and Lamar are bold and daring brand. Their individual pieces are infleunced by the iconic1980’s and 90’s. Those of the brave hearted and who are not scared to show a little skin.

The work it suit

FSL-31
Purchase here 


Love by Nathaly

Nathaly focuses on sustainable special occasion wear. She has created pieces for special occasion that you can  wear  for more than just a special occasion. This piece was definitely a stand out piece on the night.

Reversible lace-up dress

FSL-11

 Purchase here 


Thea & Seera

Two sisters from Brunei Darussalam 

The fabrics they used in their collection were rich and vibrant. The lily dress not only beautifully made in this royal purple colour which I love, but the detail beading on the tenunan panelling across the chest.

FSL-19

Purchase here 


Special thanks to

Rohit- StageLabel
Dermie- Defiant Arts
Deakin film crew- Reilly, Benjamin, Luke, Serena and Reza
Tiffany- Millicent Elizabeth

 xxx

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RES DENIM

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www.resdenim.com

EllyElly Frangos

We all love a good pair of jeans, it’s a must have essentials in our wardrobe. Res Denim is vastly influenced by grunge and youth rebellion. Locally designed right here in Melbourne their denim is crafted to perfection for all body types and shapes. Created not so long ago in 2012 and has now taken the U.S by storm. Res denim is an influx of the 60s right through to the 90s influence rewind and is here to stay and is going stronger then ever.

I interviewed Elly Frango head designer at Res Denim, as she describes a captivating insight about herself and Res Denim.


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Tell us a little bit about yourself Elly about your fashion journey about where you are today.

I grew up in a small town learning ballet for many years and had a huge love of dress ups and costume; I was forever customizing my own clothes. From there I studied fashion and have been working as a designer since 2001. Very early in my career I knew I wanted to specialise in denim. Growing up in the heart of the 90s I loved rock and metal and was constantly inspired by denim icons such as Kurt Cobain / Nirvana, Metallica and Guns’n’Roses. I’m not sure my design career was going to go any other way, the inspiration for my calling was far to magnetic.

I began working for iconic Australian denim company Bradmill as a denim trend Bradmill cotton mills opened in 1927 in Yarraville, Melbourne and have been providing fabric to both the local and international market ever since. Here I worked with the owner of Bradmill who continues to be an amazing mentor for me. Since then I have travelled the globe forecasting and designing for many major players in the denim industry. A few years down the track RES Denim was born and I am really enjoying the entire creative process.

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Tell us about Res Denim? 

RES Denim is a Melbourne based denim label with over two decades of experience in the denim and apparel industry. Our Parent company Bradmill were the first denim manufactures in Australia, supplying denim to some of the worlds most iconic denim brands.

Using premium European fabrics from Turkey & Spain, combined with heritage Bradmill fabrics, we continue to innovate traditional denim techniques, expertly crafting them for the modern individual.

We’re inspired by the denim icons of the 60s right through to the 90s, legends such as Kurt Cobain and Blondie. We look to the vintage classics to inspire our modern interpretations.

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What is “usual” day in head office at Res Denim? 

The great thing about this industry, and my job in particular is that not every day is the same. My days often involve anything and everything, whether it be fabric sourcing, development of new wash techniques, ranging collections, research and storyboarding, inventing new fits, and everything in between. I’m constantly liaising with production, factories and fabric mills. Another part of the job is brainstorming and getting creative with the sales and marketing team. It’s a great environment that’s inspiring and high energy.

How do you gain inspiration for different looks/types of jeans you come up with for Res Denim?

Vintage clothes, old or new fabrics, photographs and books, constantly inspire me. I collect vintage denim and leather along with original band tees and vinyl. Music is a huge inspiration for me, I’m into rock, southern rock and metal from the 1970s and 80s. I look to vintage men’s denim for inspiration. Male denim icons are my vice, Bon Scott, Jeff Bridges, Slash, Robert Plant, James Hetfield and Bruce Springsteen just to name a few.

8How do you source your denim? 

The most amazing thing about being the in-house brand of our parent company Bradmill is that I have access to so many amazing and luxurious fabrics. We use both vintage Bradmill heritage fabrics and also top of the range Turkish and Spanish fabrics.

5Denim trends what will we see in the near future?

For women’s fits the super high-waisted jeans like our Harrys Hi, Gettin Hi and our Wanda are becoming the most requested styles, however people cannot get enough of our torn and deconstructed jeans. Colour wise white jeans are currently making a huge surge along with worn and blue/black denim.

Is it true we should wait a couple of months before we wash our jeans?

Denim is made from cotton a living breathing organism so its not really supposed to be washed. Jeans that have holes and are bleached back have had so much done to them during the process that washing them constantly just destroys them further. I rarely wash my jeans, I usually just hang them up in the bathroom to get steamed whilst I’m in the shower or inside out in the shade on the line, even the dryer on low heat with a dryer sachet works. But if I really must wash, it’s usually cold-water hand wash with some salt or low enzyme washing detergent and some fabric softener.

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And lastly any advice to anyone who wants to become a designer or specialise in denim?

My advice to anyone wanting to work in design or denim is to firstly study, even if it’s just a course in materials, pattern making, or sewing. I also highly recommend that you also learn illustrator and excel. If you can work in retail this will give you invaluable insight into what the end product of the industry looks like. Intern with anyone that you think might provide you with a solid experience in the field that you want to be in, don’t turn away any offered opportunities you never know where they might take you or what you will learn. Be prepared to listen, work hard and be open to criticism and know that even after 14 years in the industry I’m still learning. Finally always be passionate and experiment whenever you can.

Ps, I love Res Denim thank you for creating Res Denim!

aww thank you xx

Special thanks to Elly

Website: www.resdenim.com
Facebook: https://www.facebook.com/RESDenim
Instagram: resdenim
twitter: https://twitter.com/ResDenim

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RUE STIIC

logo www.mingnomchong.com      jilliaaan

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.

After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.

Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012. 

Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.

I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x

www.mingnomchong.com
What is your label about?

Rue Stiic is a style driven, beach inspired label.

It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style. 

The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.

What’s a usual day in the office?

Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.

Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.

Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.

www.mingnomchong.com
What made you create this label? Tell us your story

Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.

 

How many in your team?

Just me and my intern who comes in a few times a week.


www.mingnomchong.com


How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.

How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.

www.mingnomchong.com
What’s your current achievement with the brand that you are most proud of?

A huge milestone this year has been breaking into the States.

 I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.

 


How many years did it take for your idea to hit reality and start becoming a reality?

About 2 years of non stop, hard work.

Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.


www.mingnomchong.com
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina


And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.

Thank you to Jillian Beed xx
All pictures are from the collection motel del mar

http://ruestiic.com/

Three Of Something

 

 three

3ofomethingInside the world, three artistic and talented Sydney – based women have launched a collection of home grown couture and ran with it internationally. These awe – inspiring woman have come together through intermingle of fate to share their quest for success.

I present to you fashion icons Rebecca Carmody, Jane Kidston and Bree Hay – Hendry, founders of the label ‘Three of Something’. Coactively, they ooze passion and industry knowledge to inspire feminine style fashioning that stiking opulence entrance of a woman.

‘Three of Something’ label is no doubt in a league of its own appealing to any woman who aspires to feel and look timeless. The brand features inimitable prints, graphics and distinctive pieces to create this aesthetic collection.

Creating well – designed and versatile apparel’s ‘Three of Something’ is fast becoming the ‘go-to’ label for audacious and the ever so young at heart. ‘Three of Something’ influences a strong retail presence and is rapidly pacing among the creative tongues of the media and fashion blogger community.

‘Three of Something’ has adapted their cultured theme from a beautiful old Japanese tale to hallmark their clothing brand. And what an exotic theme it is! The moral for this indestructible team of woman is tapestry of faith and relentless strength binding them together regardless of the challenges and obstacles that may confront them.

This concludes my online interview with ‘Three of Something’. I was privileged to partake in an exclusive moment with this ‘going places’ team.

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What is your label about?

Easy to wear pieces that surpass what is common or usual.
What’s a usual day in the office for Three of something?

We all keep to ourselves doing our own thing. We come together to collaborate on product and marketing.
Did you perviously study fashion? If not what did you study?

Yes – I did fashion at Whitehouse
What is your favorite part about being a fashion designer?

Seeing my ideas come to life….I love walking down the street and seeing someone in one of our garments.
How did you select the materials you used?
We pick what we love

How did you get started in all this?

We all met at a previous employer. A combination of right time and right place for all of us.
How many in your team?

It is just the three of us with a production coordinator. We do everything.
How did you get to where you are now with your label?

We all had a lot of industry experience before we started. But it takes a lot of hard work. It is not very s!
Before creating your brand did you work for another label?
We have nearly 30 years industry experience between us!

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

All three of us contribute from different inspirations. It can come from anywhere…. A holiday in Bali, a print, a feeling….
Who is your target market?

Young women 18-30. And those young at heart!
How do you go about sourcing your products?

We work closely with our factories.
Where is the final product made?
China

What’s your current achievement with the brand that you are most proud of?
Launching the brand in USA


How many years did it take for your idea to hit reality and start becoming a reality?

We have been around for 2 years now. Things moved pretty quickly once we decided this was what we wanted to do
Any difficulties in creating and production?

Yes, quality and attention to detail are so important.

What are your future plans with your label?

We have would like to move into the UK and European markets, grow our online business.
Who’s your inspiration/ fashion designers who you look up to?

There really are too many to mention!
What’s your feeling for future trends

Stay classic!
And lastly, any advice to people who want to get into the industry!

Get as much experience in as many different areas of the industry as possible. Learn all you can!

 

 

Special thanks to Three of something