KIRSTY IRWIN

LABEL KW Kirsty Irwin is a self-taught fashion designer from Adelaide. Having started at a young age her talent was strong and didn’t go unnoticed. Before Kirsty would get ready for the weekend she would think to herself “if I could wear anything what would it be”?. From there she would then go on to design her own clothes and draw them from scratch. Such a talented person it takes to do this. Kirsty first began working in retail and from there working as a wholesale fashion agent. After gaining experience she then went on to create KIRSTY IRWIN &  JAGGAR the label. Now relaunching her self-named brand  KIRSTY IRWIN. One of her main focuses is on cutting edge style, and quality as well as high-end pieces for individuals.

aboutagirl

You’ve created not one but two labels! Tell us about JAGGAR The Label. How was it creating your first brand? It must’ve been exciting to get your ideas out and creating a collection!

I had actually started Kirsty Irwin before JAGGAR & that is how Australian Fashion Labels stumbled upon me as a designer. Starting up a label is a very exciting experience and I would encourage anyone to give it a crack, if you have a true passion for it.

Tell us, What made you want to create your own self-named label? 

Although I had almost complete creative control with JAGGAR, designing/owning your own namesake label is a completely different experience. This is what I have always wanted to do in life, so I’m just going for it!

Typical day in the office?

Step 1– Get caffeinated… This is a very important step!

Step 2– Answer the abundant amount of emails you have received overnight.

Step 3– Could be anything! The best thing about this job is that no day is the same. Anything from designing, fittings, fabric approvals, to the administration side of the business.

aboutagirl9 What inspires you when you’re designing a collection?

I find both music & travel my biggest sources of inspiration.

How do you go about sourcing your products? Especially leather, I’ve always been so curious about the process (I’m a big fan of leather jackets… I love them!) Tell us about how you source your leather- to creating a leather jacket or leather skirt. What is the process?

I am a huge leather lover, as you probably know. So it’s all about the quality of the leather. I don’t start designing until I have found the leather that puts a smile on my dial. The process for leather styles always take a little longer, so I have to do these styles before the rest of the collection. So it’s really the leather that sets the mood for the collection sometimes.

What’s it like to see both worlds from model to fashion designer?

My sister is the one living the #modellife! I decided to stop that at a very young age. I think immersing yourself in as many sides of the fashion industry is always a good idea.

aboutagirl5

What is the most challenging thing about creating a label?

There is so much more to it that just designing. Obviously the business side is another huge aspect. You have to wear many hats, so sometimes you aren’t going to know how to wear some of them.

……And the most rewarding? If I see someone in one of my designs as I am walking down the street I give myself a little mental fist pump. I get a real kick out of girls that just contact me on social media, appreciating all the time and effort gone into their garment.

How would you describe your personal style? Does it reflect into your designs?

I always cringe when having to describe my “style”… I like to mix grungy, worn in pieces & match it back with more structured, sophisticated style. This will definitely be imminent in the KIRSTY IRWIN collections.

Your biggest achievement with your brand?

Seeing JAGGAR on the runway at  Fashion Week, has been my career highlight so far. Watch this space!

about a girl

And lastly, any advice  and tips to people who want to get into the industry!

Prepare to work hard & be ready to overcome some hurdles along the way… It’s a wild ride, so make sure you hang on!

Special thanks to Kirsty xx
Website: http://www.kirstyirwin.com
Instagram: kirstyirwinofficial
Blog: http://kirstyirwin.blogspot.com.au

5 Second chit-chat with Kirsty

Most treasured item in your closet? My first ever design… A pair of crazy leather pants!

The person that inspires me the most…… My amazing boyfriend, Tom! He is pretty much a design assistant ha ha.

When I leave the house I never leave without my….. My phone! Instagram never sleeps.

Dream location shoot? Somewhere no one else has ever been allowed.

If I could go anywhere right now I’d go to…………………………… Mexico!

Describe the fashion industry in three words. Exciting, innovative & challenging.

Definition of Style. What does style mean to you? I personally think true style is not something that can be taught; you are born with it running through your veins.

Advertisements

First Kiss Event 2014

firstkisss


There’s a quote from ‘A Walk To Remember’ that goes –“It wasn’t that long, and it certainly wasn’t the kind of kiss you see in movies these days, but it was wonderful in its own way, and all I can remember about the moment is that when our lips touched, I knew the memory would last forever.”

firstkisseight

Melbourne, Australia fashion designer Danielle Fosberry hosted “First Kiss”. Danielle explained to me before the night about what was installed for all and had given me this quote on what the night was inspired by.

Showcasing 15 designers at Melbourne renowned nightclub Room 680.

It was such an extraordinary and magical event to finish off the year. Unlike any other fashion event I have ever attended. This event was innovative and a creative one that will definitely be a memorable one to myself and all that attended.

Upon arrival anticipation and excitement was all around. Once entered the venue lights were dim and I had noticed roses hanging down around the bar, delicately wrapped around fairy lights. As I glanced around the area

jessandi

Myself with Jess

 There were different sets designs and props around, ready for each local designer to showcase their collection. The club was transformed into a studio of art.

Melbourne’s renowned make up artist Jessica Bell was one of the make up artist for the event. Creating make up looks back to back. I was able to get a sneaky peak to see her backstage! Which was great to see her style and techniques in action.


firstkissfive

The event showcased 15 different local designers. Ranging from students to graduates from various fashion schools in Melbourne. From short captivating performances and pop up installations that stimulated all senses through audio, visual and emotion.

firstkissoneEach designer had different unique pop-up show installations that expressed each designer’s concept. Every performance was so different and unique in everyway. Each collection was presented in a timely order. One would finish and another would start there was never a dull moment at this event.

firstkissthree
     I felt different emotions and mesmerized by the performance art pieces that were on display that night. All eyes were on each performance, as you were not able to take your eyes off the garments throughout the show.

firstkissnine

As I wrapped up for the night, walking outside in the brisk night warm air. The event left an everlasting impact on me not only creativity inspired but memorable, as I reminisced about it during the night just like my first kiss…..

SHOWCASING DESIGNERS

Danielle Fosberry, 
Ruskin Black, 
Jacinta Raquel
, Morgan Jia, 
Natasha I’Anson, 
Evaleen Motoska
, Debbie Yann, 
Yang TC 
Casey Demko,
 Nathaly Munoz, 
Laura Brennan,
Miranda Dickinson, 
Adriana Maiolo, 
Michelle Rand 
and Emma Zammit
firstkisssix


I interview some of the designers that contributed in the event .Check them out, as they express their idea concepts and how they went about their collection.

DANIELLE FOSBERRY

photo7


How did you all come up with the idea and concept for this event? 

We wanted to create a very fun, performative and interactive fashion event. As most of the ideas and concepts become lost when presented on a runway.

We wanted to give local talents around Melbourne the chance to collaborate on an event, as we feel that the possibilities are endless through collaborations, as everyone has such amazing ideas.

It’s not everyday that you find an organization or venue that is willing to help support and promote local talents. Room680 has put their complete faith in everyone involved and has encouraged everyone to be as creative as they would like.

danielleone

What year are you currently in at RMIT?

 I have just completed my 3rd year of the RMIT’s Bachelor of Design (Fashion) Honours and will be entering my final year as of March.

I have previously graduated from the RMIT Diploma of Advanced Fashion Design and Technology (as mentioned above) at the Brunswick campus, then transferred over to the Honours Degree.

daniellethreee

With your collection, how long did it take you to create?

My collection consists of various pieces that I have created over my last 2 years of the RMIT City degree. Over the past few weeks, I then created various add-on garments to create entire looks.

 Did you have a theme for the collection you presented at the event? 

I personally did not have a theme in mind for my collection, as my style is constantly changing.

I guess you could say that this collection is quite tailored, structured and slightly dark. It seems to be the style of clothing I have been attracted to lately. However, most of my work tends to consist of leather and structured silhouettes.
photo

danielletwo

What are your future goals and dreams for the fashion industry?

I would ideally love to intern overseas for a large international label, possibly then work for them for a couple of years and then eventually start my own label. Fingers crossed!

 Advice for anyone who is currently studying fashion?

Studying fashion requires a lot of hard work and dedication. You’re not ‘just sewing’ or ‘just drawing pretty pictures’ which is the opinions I often hear. If you love it and enjoy it, then hang in there as there will obviously be some tough moments, but it’s definitely worthwhile.

Personally I have used uni as an advantage to experiment with my creativity, innovation and ideas. It’s a period where I can be as crazy as I’d like, without worrying about hitting sales targets and a large consumer base, which is expected once you enter the industry


JACINTA RAQUEL

photo4

I am currently studying Bachelor of Fashion Design (Honours) at RMIT University, in the city campus. I have just completed my 3rd year and will be working on my final graduate collection next year in 2015.

What was your theme for your collection? How did you come up with the idea to use the materials you used and why?          

My theme was all about the fascinating changes in nature- emphasizing the journey from caterpillar to chrysalis (cocoon) and finally to butterfly. Therefore; I wanted to use materials, textures and colours which embodied this poetic story of a shift in structure, form, colour and persona. To show the varying tones within nature’s creations- I hand-dyed the green fabric used in the first caterpillar dress which exposed pattern and added depth and dimension; bringing the ‘creature’ to life!

To mimic the texture of the caterpillar. I used a heat gun to create bubbled shibori on the green gown. The chrysalis garments signified the ethereal, delicate stage of the butterfly encased in the cocoon, vulnerability represented in the sheaths of tulle, delicate and transparent, sheer fabrics which encased the female form. Lastly, the butterfly garments were uplifting and vivaciously coloured – using patterns, structural forms and feathers to symbolize this new-found form that has just hatched and has been freed!

Another contributing factor to the materials used in my designs; was the ease of movement that I had to ensure I provided for the models and dancers, especially.

phototwoo

What was the process for creating your garments?

In my fashion practice, process to me is just as vital; if not more important than the final product. The process of design is magical when I let my imagination go wild and pages come alive.. When fabric is manipulated and a transformation of shape and form takes place…and when a thought finally comes into fruition! It is why I am a designer.

For this collection, I was under time pressure- having only about a week and a half to produce five out of the six garments I showcased. I began by trawling through my visual inspiration books filled with my research on metamorphosis. Sourcing the fabrics and trims sparks more inspiration as to what to create; and I begin to drape on the stand. I use quite an organic, spontaneous approach to design- surrendering to where the process takes me- often simultaneously working between draping on the stand to flat pattern-making and sketching. I used a mixture of hand-stitched finishes and details; as well as machine-made.

My design process/philosophy

‘A single thought: a seed of inspiration sown, lovingly nurtured from paper to fabric until it blossoms into a beautiful, honest reflection on life itself’

 photfourrrr

Explain your idea and inspiration to have your collection presented so theatrical?

I wanted to design a collection that will take the audience on a transformative journey of profound change; representing the transient beauty of nature through wearable art. A dreamlike concoction of vivid colours and inspired textures to let one’s imagination take flight…. representing the metamorphosis of a caterpillar to butterfly in an out-of-the-ordinary way. It had an important narrative to tell and I wanted the audience to really connect and feel. Fashion has the capability to move people…if you let it!

I find awe and wonder in the simplest things in life; and wanted to produce a show that emphasises the often dismissed changes in the world that surrounds us- resulting in a more theatrical, exaggerated show. I have a background in the performing arts- and I thought that an event like ‘First Kiss’ would be the perfect opportunity to combine my two passions! I teamed my wearable art, conceptual garments with an evocative mix of contemporary and lyrical dance to portray mood. I believe that music and dance is incredibly expressive- the idea of movement can speak louder than words and can entrance one into a fantastical world! I wanted the garments themselves to have a personality- each portraying the three stages of metamorphosis: the quirky, elegant caterpillar, to the whimsical, delicate nature of the chrysalis….to the beautiful vibrancy of the newly freed butterfly. When the model or dancer put on the garment; my aim was for them to embody the character through how the garment made them feel.

photothreeeee

And lastly what do you eventually want, to create your own label or work for a label

In the future, I endeavour to create my own fashion label. It’s something that I have dreamed of since I was young. I am a very individual person and would love the freedom to establish my own unique mark in the local and international fashion industry. However, when I graduate I hope to travel overseas and work within the industry for other labels first to gain experience and skills that I hope to apply to my own label someday.

Follow my design journey on Facebook:

https://www.facebook.com/pages/Jacinta-Raquel-JR-Design/617266008292167

or www.jacintaraquel.com (website currently being updated- under construction)

Jacinta Raquel- JR Design


CASEY  DEMKO

casey

You’ve graduated rmit with two courses under your belt and you specialise in wool construction!

Tell us what does that entail? And when and how did you know you wanted to specialise in that area?

I’ve graduated from two RMIT courses. The first I completed was the Associate Degree in Fashion Technology where I made the choice I become a knitwear major. I carried that through to my second course where I completed the Bachelor of Applied Science (Fashion Technology). At the beginning of the first course students we offered the choice to do main stream or the knitwear component after industry feedback to the university said there was a lack of skill in this area. I’ve always loved knitting, my grandmother taught me when I was young so I decided why not learn the industrial side of things. I am of the first ever to graduate from the knitwear major, I’m one of only 6. It’s similar to the main stream course however it’s more specialised and at certain times we had more classes and I feel, a heavier workload… But that’s just personal opinion!

phot908

what inspired your collection? And during the event how did you come about your garden theme? It was so adorable I loved it!

Thank you! Last year I visited Monet’s garden in France on a study tour with uni. I fell in love with the beauty and vibe of the place. while it was so visually rich there was this overwhelming feeling that I just can’t describe, it was luscious, full of time and just gorgeous. I used this inspiration an earlier collection which was actually lingerie and then carried it through to the dresses you seen on the night. I also drew inspiration from traditional handcrafts such as crochet, beading and of course knitting. As I have a strong passion for handcrafts it is always present in all my collections.

I was fascinated by your story on your crochet daisy dress, what inspired you to do this

At the begging I was really suffering from a creative block, one day I was experimenting crochet flowers to create earrings, and I just thought if I could crochet a lot of then why not make a dress? And really that’s how it come about, it sort of just hit me…

 firstkissten

What pros and cons did you encounter while creating such a beautiful piece?

When I’m asked this it’s easy to think of the cons, being an end of year piece for uni I found it quiet stressful. The dress is made from over 450 crochet flowers with a Swarovski crystal attached to the center of each and I had to work solely to tight dead lines as well as create the other pieces and of course all the rest that goes with completing an assessment. The pros are obviously the beauty of it. Hand made is always precious and while at times I did find it stressful it was worth it, I completed it… I made something timeless and gorgeous and that I’m extremely proud of.

During the night you explained to me how you added the metallic yarn within your dress, explain to everyone how you did this?

For this particular dress I created it on an industrial knitting machine which I worked closely with a knitwear technician to achieve. The metallic yarn is called lurex, which I used in a technique called plating. The dress was made using a whole garment machine- which means it literally came off the machine as a finished garment. So anyway, plating is achieved by running two end of lurex through the machine keeps on the inside of the fabric that is being knitted. We call this side the technical back. For the teapot motifs the stitches are reverse so that the backside comes through the front as so the silver picture of a teapot appears. It can be difficult to describe without using knitwear lingo, which won’t make sense to people with no industrial knit knowledge.

 phto7090

What are your future plans?

I’ve just recently moved into a studio in the nicolous building on Swanston street. My plans are to work in industry to fund my dreams of running my label Casey Marie.

What advice do you have for future students in the industry?

My advice to students is to stay positive, keep true to yourself and focus on the bigger picture of getting yourself to where you want to be.

Special thanks to Danielle Fosberry 

Jacinta Raquel Casey Marie Demko xxx


Photo Credit 

Defiant Arts

Michael Woods Photography

Shaun Photography

Delightful Darling

ddd

HH

 Meet fashion designer student Hayleah Ralph. Hayleah is inspired by all things fantasy and mystical. Having always been surrounded by Art at a young age, her childhood days were filled with countless art and craft activities. She was encouraged to express herself and think outside the box and question normality.

Now as a designer Her imagination runs wild and free. She strongly encourages the expression of ones self through fashion and to be the main character of your own fairy tail.
Hayleah is finalising her studies at Academy of Design (Bachelor in Design Arts Majoring in Fashion Design) Inspiring her to create her own fashion label right here in Melbourne called Delightful Darling.
Her creations are marvellously unique wholly inspired and based upon fairytale books. I was thrilled to collaborate with Hayleah and her collection, it is based on “The Folk of the Faraway Tree” by Enid Blyton.




delightful_2500px-5544
How long have you wanted a career in fashion? 

Many designers have dreamt of being a designer since when they were little, but for me it was right at the end of year twelve.
When I was choosing what university courses to apply for. I have always enjoyed being creative and dressing up but it wasn’t until then that I really considered a career in fashion.

Tell us about your brand delightful darling

“Life itself is the most wonderful fairytale.” Delightful Darling aims to embody and share the essence of this statement with the world. Specialising in feminine aesthetic and child like details. The label is all about expressing yourself and having a play with your own look. The collection is exceptionally versatile; incorporating many reversible pieces. This creating ultimate wear ability and allowing the customer to tailor the collection to their own personal style.

Youre currently a student at academy of design in your final year of fashion design , tell us more about your current experience with the academy of design and what you have achieved since attending.

Through out my time at the Academy I’ve been encouraged to really push myself as a creative,br I feel this has shaped me into the designer I am today. Last year I was lucky enough to be selected for a scholarship with a group of nine other students. I traveled to Paris and London on a two week study. This experience was a huge eye opener for me because i had experienced so  much culture and exciting opportunities with the scholarship. This year I also asked to participate in “ A Capital Collection “ runway show as part of the Virgin Australia Melbourne Fashion Festival cultural program. I was asked to create two looks based on the 60’s. This was a great event as it allowed me to network with other creative people.

delightful-5630

How did you go about sourcing your material for this collection?

A lot of research!! I used utilised websites such as aliexpress and alibaba to help me out.

   What inspires you with your brand?

I tend to find my inspiration for Delightful Darling through children’s story books. The launch collection is based on “The Folk of the Faraway Tree” by Enid Blyton. The clothes incorporate many hidden details and features like The Enchanted Forrest itself. I aim to carry the story book theme through out all future collections and base every new collection on a different story book.

Who is your target market?

The target customer is a woman who showcases the same fairy tail style and attitudes that the Delightful Darling holds. Puts great thought into how they visually present themselves and uses their style to express themselves in a way of empowerment. The environment in which the label is aimed at are occasions such as tea and garden parties but also whenever the customer wants to feel “classy and fabulous.”

 delightful_2500px-5675

This collection you created something very different with your garments! Tell us.

 

The collection incorporates some detachable accessories such as cuffs and collars. This adding to the wear ability of the collection and also a feminine touch to any outfit . These accessories also carry their own surprise whimsical feature, they are scented with Jasmine. When these accessories are purchased they also come with a small bottle of scented detergent for them to be hand washed with to reinforce the scent.

What gives you inspiration?

As a designer I gain my inspiration from many places. I really like femininity and anything bright and colourful. I love Spring afternoons and fairytales. I remember standing in Lincraft once and getting overly excited about this beautiful rainbow chiffon material that I found. It had immediately reminded me of a butterfly that I had seen, i knew at that moment i had to have it and create something out of it. I ended up buying the whole ten meters that was left of it!

Have you completed any internship? 

Last year I interned for nine weeks at Megan Park. It was a great insight into the industry and networking opportunity.

delightful_2500px-5653

What are your goals would you like to be an independent brand or work for a brand? 

My goal is to develop my label Delightful Darling over the next few years while working for an established designer within the industry to build up my experience. Then ultimately I’d love to work full time on my own independent label.


What fashion designers do you look up to?

There are so many designers that I look up to. One in particular is Melbourne based designer Petrova Hammond, who is the head designer for “Lady Petrova”. I really admire her outlook on the fashion industry and her feminine aesthetic. I actually invited her to the “A Capital Collection” runway that I participated it at the beginning of the year. It was a great opportunity to have a chat to her and hear her advise. I have also invited her to my graduate show at the end of this year and am excited to have her view my collection.

What are your future plans do you wish to achieve?

 

I would love to have Petrova stock the Delightful Darling label in her boutique . This would be a great achievement for me as I feel the label it extremely suited to that environment. I would also like to travel some more and experience all that life has to offer.

delightful_2500px-5473

Advice for anyone who is currently studying fashion?

Never let an opportunity pass you by!

Special thanks to Hayleah xxx

Models:
Adriana Perri
Lewis Macmaster

Photographer: Ebony Finck
Ebony J Finck Photography

Website
Instagram: Delightful_Darling

delightful_2500px-5797

ONEBYONE

ONEBYONE-LOGO-2011_LOGO450PXwww.oneby1.com.au

tuxpi.com.1413415478
Matt Newman created ONEBYONE the label way before it was the popular renowned street wear brand it is today. Matt was fresh out of completing his Diploma in Graphic Art and Diploma in Graphic Design. Matt originally started his brand by focusing on creating board shorts with an outcome to eventually be sponsoring extreme sport and water sport brands.

Today his ONEBYONE street wear company was recreated into the world of fashion. His style is out of this world and there is much meaning behind his brand along with his different themes with each season. He is a man who breathes for summer with a seaside lifestyle. His outlook on life seeps through his creative ideas in his clothing. Providing the image of his brand it has today.

oneboneyboneWhat is your label about, I’ve noticed with a few things with ONEBYONE is that you have a strong theme having in your videos for each season; tell us more about that and your story. 



My ONEBYONE label does have a theme to it. If you watch the videos we always use the same models in each film so that you feel apart of the story and can visualize what is happening each season. It’s kind of like a runaway love story in each season. Each season brings something new such as a change, new beginning the way life really is. Life always changes as well as clothing and fashion. My brand is a journey through the themes.


When I had first started ONEBYONE, I had focused my brand as only the intention of creating just surfboard shorts. This stopped quickly as I didn’t want to put in a genre.

I could see the industry was changing as to when I first started my brand. Rip curl, Billabong and other big brands were being out grown by street wear brands. If I kept creating surf wear my brand would eventually die out, I had to develop my range further to become street wear brand. When I converted my brand into street wear I wanted to stand out and be more adventurous than other brands. All my seasons have themes and this corresponds with the seasons.


What’s a usual day in the office?

My usual day is talking to stores, dealing with manufactures, working daily on designing and looking after my brands image. Making sure production is on track. I’m already ordering for next winter 2015!
Writing and replying to emails, PR and searching for fashion bloggers who I can collaborate with. Then designing at night, sometimes till 12am it’s the only way I get into the zone I cut myself from everything and make that commitment at night.

Did you study fashion? If not what did you study?

No I didn’t study fashion.

I went to Holmesglen Tafe Melbourne studied a Double Diploma in Graphic Design & Advanced Diploma in Graphic Art

1660365_10152274055251518_1589364016_nWhat is your favorite part about being a fashion designer?

My favorite part is seeing someone wear my label. If its out in nightclubs, beaches or down the street. Seeing your brand out and about gives me a rewarding feeling about myself and the brand.

How did you select the materials you used?

The materials I use is a cotton viscose. 55% cotton 45% viscose. This makes the material feel very soft, In fact it’s what people notice when they come into store and touch our clothing. It also fits nice as well comes out of the wash without damaged to the garments. The quality is better than your normal cotton t-shirt and the quality is important when you purchase anything in stores and online.

How many in you’re team?

Three part time and one full time around up to six people when the store is open at Philip Island in the summer. The brand is constantly growing and expanding there could be more employees in the future!
onebyone3
How did you get to where you are now with your label?

It started as a hobby, I would dedicate long nights without making any money at the start. Anything that I did profit I would put it all back into my brand. From hard work and dedication is where I got to where my label is today.

How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?

I tend to have a theme in each collection. Sometimes it can relate to what’s currently going on in my life at the time. Sometimes it can as well be reflecting about the summer that has just past. Emotions as well come to play with each theme and collections are part of that. I just can’t come up with the collection straight away. Life’s journey is what makes my ideas come to life or where I am traveling at the time. Such as my pervious collection was called “Lost Heaven” That reflected on how I traveled to Thailand. It’s just all about my current situation and what is happening around me will reflect straight into that season as well a mix with current trends.


Who is your target market?

Well, I say 16-35 but to be honest as I mature the brand matures.
So it grows with me along with the target markets.
onebyeone8 How do you go about sourcing your products?

Well normally I buy samples and from overseas then I do some quality assurance measures on them. Washing them multiple times seeing how it takes. Then from there I get a feel for what’s in trend and I create my own look. I normally send over the trade sketch to china to create the sample that is reproduced with my own unique touches to it.

An example is that I liked a jumper that fitted well it but it was produced with polyester but I wanted to make in different material. So I sent swatches of material that I prefer. Then I create a jumper that will match the fabric and add my own special touch to it to make it unique.


Matt how did you learn about fabrics?

I threw myself in the deep end and taught myself about fabrics.
I learnt on the way with creating my brand and when you create something that you love and passionate about, you become very determined to learn everything you can to pursue your dream.
Dedication is the key!

Where is the final product made?

The product is designed by me in Australia. Final products are made in China.

46570_10151315144366518_598883346_n What’s your current achievement with the brand that you are most proud of?

My most current achievements are often being the most popular/top seller brand on the iconic. Which is fantastic as you know they have more than 250 male brands on the iconic and to be top seller is absolutely the best feeling. I am really  proud about my brand and knowing that the public loves it really makes me feel I’ve achieved a great outcome!
As well opening up my own store down at Phillip Island, which has been around for about 5 years now.

How many years did it take for your idea to hit reality and start How long did it take for your brand to become the strong brand it is today?

When I first started off business was booming in retail, it was a very easy environment to sell clothes to stores before Recession hit. When I first started people had money to spend, Chapel street was booming, Bridge Road had shops everywhere.  During recession it became a really tough time for retail. It first affected with surf wear shops and then moved on to the other fashion brands. No one was taking on new brands onboard, I had to restructure everything and re-born my brand in a tougher environment. The retail market is a whole different ball game, I had to make sure I could keep up with my competitors in this new environment.

Who are your inspirations? What Fashion designers who you look up to?

My inspiration and who I look up to happens when I go to Hong Kong yearly. The big brands there are just so incredible especially the window displays there such as H&M and Louis Vuitton are amazing. Checking out the street wear too whilst I’m there really give me an insight to new ideas for the brand.

321007_10150385989521518_223669426_nAnd lastly any advice for people who want to get into the fashion industry?
If you know what your up for and have a passion and love for designing then go for it. Also another word of advice is that you have to put in the hard yards and dedicate your life before you start making any profit.

Special thanks to Matt Newman

Instagram: ONEBYONE_CLOTHING
Facebook: https://www.facebook.com/ONEBYONECLOTHING

APOM

apomhttp://www.apom.net.au/

APOM is the collaboration between Kajsa Kvernmo and Kate Brook, a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.
The two met at university started designing together in their final year, both undertaking a second degree, with a dream to pursue, years of interning and work experience behind them, a vision unlocked and empowered by our chance encounter

Kajsa is Sami indigenous Norwegian, which is a group of people who have a rich culture, their own language, and deeply engrained tradition. The Sami have a deep connection with nature, they live by the law of nature and learn from an early age to respect and cherish it.
 Kate grew up with polish heritage and spending time on her grandparent’s farm in the Adelaide hills. As a child, on adventures with siblings she would dream up dazzling stories assisted by her, grandfathers involvement in horse racing and a her grandmothers closet full of race-wear treasures.


SONY DSC
Prints are an integral part of the APOM brand. They work with a local artist each season to design a print that is unique to their own label. Collaborating with local artists to turn their creations into unique prints and an inherent narrative behind each collection, they strive to bridge a connection between the wearer and the creator of each APOM garment. Kajsa and Kate pride themselves on making beautiful wearable clothing that is not too delicate to be lived in. From the high quality fabrics to the carefully designed cuts and details, the collection resonates with those seeking both quality and beautiful design

What is your label about? 

APOM is a label dedicated to easy wearable day to day clothing.  Beautiful quality flattering silhouettes.

What’s a usual day in the office? 
We religiously sit down every morning with a cup of coffee and de brief. Plan the day, talk about what’s happening with the label and have a giggle. Besides the coffee everyday is different from the next depending what stage of the season we are in. We could be pattern making the whole day or visiting suppliers/ customers or the factory.

apomsssss

SS 14/15 Carousel The Minty Dress Photography – Amie Milne Styling – Rebecca Vitartas

 
Did you study fashion? If not what did you study?
 
Kajsa and I both studied Fashion design in Melbourne.

What is your favorite part about being a fashion designer? 
We are very lucky to have a career in something we love doing, not a lot of people can say they get to go to work doing something they love with their best friend. Our favorite part of our job is seeing each collection come together, after months of pattern making and toiling seeing a beautiful array of garments is the best feeling.

 
How did you select the materials you used?

We are always drawn to texture and color, we initially pick out a few key fabrics and try and fill in the gaps with some basics. We work with an artist each season to design a new print based on the inspiration behind the collection.

Before creating your brand did you work for another label?

Kajsa and I both interned in our last year of university.

 
What made you create this label? Tell us your story

We both finished university and where at a point in our lives where we wanted to create something for ourselves. Tired of throw away fashion we hoped to create something a little more meaningful.

 
 
How did you get started in all this?

We always had a love for creating which led us both to study fashion, which eventually led to the label – an outlet for us both to be creative.

 
 
How did you get to where you are now with your label?

apomssss

SS 14/15 Carousel Boss hostler pant Photography – Amie Milne Styling – Rebecca Vitartas

We have worked extremely hard for the past two years. We started the label fresh out of university and were a little niave. We made a lot of mistakes but learnt hard and fast not to make them again.

How and what gives your inspiration for each collection? Do you  
 
go on fashion trips to gain inspiration? 

We base each collection on a narrative, creating a story inspired by something that has come into our lives during the previous 6 months. It could start with a song, a movie a news story anything that has sparked a thought of inspiration and stayed with us.   Before we begin designing again we like to get out of the studio, we often take a day or two and get out of Melbourne to refresh and relax and talk about what we want for the next season. 

 
Who is your target market?
The APOM lady has her own style. She likes to be comfortable but still feel elegant.  
she has an active lifestyle,  and needs her clothing to cater for that. We have found there is no limit on who wears our clothing, we have found women from all ages wear APOM clothing the way they want.

newphoto1

SS 14/15 Carousel Photography – Amie Milne Styling – Rebecca Vitartas

Where is the final product made? 
We have a factory in Melbourne that makes about 80% of our garments, all our printed garments are made  in India. 

 
What’s your current achievement with the brand that you are most proud of?

 
Seeing our first collection materialize and sold in stores around Melbourne. It was the first time we saw our clothing on a rack. These first few months were very exciting times. Every little achievement APOM gets we still get a bit of a buzz out of, the Label is still growing and every day is exciting for us.

apom

SS 14/15 Carousel Banjo shirt Photography – Amie Milne Styling – Rebecca Vitartas

 
 
Who’s your inspiration/ fashion designers who you look up to?

We admire women who have ever lasting style like Katherine Hepburn and Grace Kelly. We get inspired by local artists and makers but some of our favorite designers are Phoebe Philo and Proenza Schouler for their innovative prints and textured fabric

Special thanks to Kajsa Kvernmo and Kate Brook xx

Bird & Knoll

birdknoll

BirdandKnoll_MacaylaChapman_NatalieKnoll_circle_lowres_largeBird and knoll was founded by Macayla Chapman and Natalie Knoll in 2013.  Both dynamic duos having Natalie’s talent behind the camera and Macayla’s creative business background having a broad experience in New Zealand with the most successful fashion businesses. Collaboration focuses on combining tactile, quality textiles and finishes with distinct photographic images to create a beautiful brand of lux accessories. Each of their luxurious oversized cashmere-blend scarves is printed with a photograph of an iconic and exotic destination – a narrative of the modern woman’s contemporary lifestyle and travel aspirations.. “we have set out to create an accessories collection that the discerning fashionista would use as the final edit of her outfit – like a great handbag, a beautiful pair of shoes … an eye-catching scarf” says Chapman “these are pieces that simplify her life with their versatility, quality and creative impact.”

I was delighted when Natalie agreed to be interviewed for LeBlondeFox about what Natalie and Macayla have created together. Below is a further insight about the two and their brand for us to read. Their achievements with the brand are rising and which we are proud to see in our Australian brands as they continue to do so!

b&kkkk
What is your label about?
Bird and Knoll is elegantly brings together fashion, travel and photography on our oversized cashmere blend scarves. We are very much about luxury and quality and versatility.

 
What made you create this label? Tell us your story.
I (Natalie) have been a professional photographer for more than ten years but had been looking for another creative outlet for a while. The idea came to me when we were travelling and I knew that I needed to do this with friends and fashion aesthete, Macayla. We have been working on the label for a year and a half now and have just lauched our second collection to our more than twenty stockists across five countries and online. 

b&kkkkk
How did you get started in all this?
We had the business background from my years as an investment banker in London and New York. We had the creative photography from my more than ten years as a photographer and we had the fashion and editorial industry know-how from Macayla’s experience working for top fashion labels in New Zealand doing sales and marketing. Taking all of this knowledge and experience and a lot of research and product development, we have slowly but methodically built a brand that we are very proud of. 

b&k7
How many in your team?
The business is really Macayla and I but we have a phenomenal support team with our PR firms in Australia, New Zealand and New York and from our supplier in China.

 
How did you get to where you are now with your label?
A lot of research, asking the right questions, comparing what we have and want to do with what is out there, taking constructive feedback from our stockists and customers…really focusing on important details that make the Bird and Knoll experience a complete one. 


How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?
 
 Bird and Knoll appeals to a broad demographic right from younger fashionistas to more mature fashion doyennes – but they are always women who recognize the value of one of our scarves as the final edit to their outfit.
b&k3
 
How do you go about sourcing your products?
Once we have quite a clear idea of what we want from our own research, we liaise with our supplier agent in Hong Kong who is brilliantly effective at helping us to source the right finish, the right quality, the right look for Bird and Knoll.

How many years did it take for your idea to hit reality and start becoming a reality?

It took us a year from when we first started talking about it to delivering our first collection to stockists.

 
Where is the final product made?
Our products are made just outside of Shanghai using an Italian owned company with representation in China. They are as pedantic about quality as we are. 

b&k4
What’s your current achievement with the brand that you are most proud of?
Being described by Harpers Bazaar as a failsafe travel accessory, being instagrammed by Lindy Klim and Lesley Crawford, being selected as part of the wardrobe ensemble for a new Australian movie…There have been a lot of highlights! We are really so happy with how Bird and Knoll is flying… 


 
What are your future plans with your label?
Scarves will always be the core product of Bird and Knoll but we are looking to introduce an interesting and beautiful new product next year. We have also started collaborating with a well-known Australian designer and head to New York next month for meetings with buyers and media there. 

b&kone
Who’s your inspiration/ fashion designers who you look up to?
Travel and culture and the imagery they generate are our greatest inspirations but we get a little giddy looking at labels like Givenchy and Chanel for their unbelievably amazing details. Australian designers have really come into their own too – wonderfully fresh and unique perspectives that have really made the world sit up and take notice of what is happening Downunder. 


What’s your feeling for future trends – We see people wanting more and more simplicity in their lives but not at the expense of style. Design is already and will need to continue to accommodate this in cuts, fabric and versatility. 


And lastly, any advice to people who want to get into the industry!
It may sound clichéd, but hard work, research, knowing your market and not compromising on the quality and finish you want are imperative. Most importantly….Be nice!! 
   

b&k8

Speical thanks to Natalie & Macayla xx
http://www.birdandknoll.com

Beau In The Wood

 logo

Get acquainted with
, creator of a new raft of fashion, the Wanderlust design, BEAU IN THE WOODS. A former media mogul (journalism and communication), colluding in secret and every woman has a Rendez-voux with herself, Kylie ran with her secret. There she entered the Universe of an unimaginable fashion career.

Residing on the ever so captivating Brisbane, lined with shimmering warmth of the sun and white sandy beaches, Kylie began a love affair in retail fashion. 

Not a seasonal girl, she focused her tag lines on a summer theme, as she lives for summer.

We are loving BEAU IN THE WOODS and with a luxe of whisper, I invite Kylie Dadson to hone in on her vision and her incredible rise towards her success.    

Image.aspx
Below Kylie answered some of my curious questions about herself.

 

What is your label about?  

 It’s about a wanderlust, summer life style. (Yep two words!) …  

Beau is the love and In The Woods is the adventure. It’s really about loving the adventure of life and creating a lifestyle that individually suits you… 

In my world it’s always summer! 

Our prints are created from photographic images, so travel is my biggest influence, but I am also inspired bygone era’s for their classic styling and design. I love a 50’s, 60’s and 70’s woman as a style muse and often think in print design with 1920’s deco lines. 

What’s a usual day in the office?  

I don’t think there is ever a usual day in the office in the fashion world, but it’s always very task focused and I break it into timeframes to suit. It might be based around pattern or production meetings one day. Design time another. I also tend to work best at night when nothing can distract me! 

Did you study fashion? If not what did you study? 

 I studied journalism and communications whilst working in a photography lab/shop. Towards the end I moved to the Gold Coast so I could be near the beach and fell into fashion retail as a back up plan to support my socialising and travel addiction. 

What is your favourite part about being a fashion designer?  

When people come to us for an outfit for a special event. At the moment we are outfitting a bridal party … We have customized the boys bow ties to go back with each bridesmaid who is wearing a different style across one of our prints. It is going to look so fabulous! It’s been such a fun process to communicate with the bride leading up to the wedding! 

How do you select the materials you used?  

I have a slight obsession with silk. In particular crepe de chine silk. It’s heavenly to wear on the body, perfect for travelling and lasts season after season. Plus our digital prints look amazing on it. 

Beau Maharaja Prints

Maharaja -created from photos taken when we were in India last year. The blue print was actual photos of the peacock gates in the City Palace in Jaipur

How many in your team? 

 Me + my pattern maker, machinist and production. It’s a small circle and I couldn’t do it without them. 

How did you get to where you are now with your label? 

 With a lot of support and encouragement from people in my life … My husband and customers that are now more like friends have been amazing! 

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?  

 I have planned trips to gain inspiration, but honestly it just hits me sometimes when you see an image or have an experience. I collect everything I can, screen shot everything on my phone, take photos like crazy and then wait for a vibe to hit me. Anyone that knows me will tell you I am happiest when near water, so generally all great ideas come together in my head in the shower… it’s a lot more practical that being constantly pool-side.  

Who is your target market? 

 Confident girls that know what they love and don’t want to strictly follow trends. Our age demographic is anywhere from 16-60. It’s crazy but fabulous that a piece like our Palms Kimono or Bow Cami can kit out such a wide age bracket so perfectly. 

How do you go about sourcing your products? 

We create them all! I am super passionate about building local industry and manufacture all of our garments locally. I drive to drop off items for production, then drive to pick them up. Soon I will have to get couriers of course but I love the conversations I get to have with our makers. It puts life into the garments and everyone is so passionate and proud of the work they have created. 

Where is the final product made?  

Brisbane. 

What’s your current achievement with the brand that you are most proud of? 

I can never answer this questions!!! Sorry, maybe in another a few years!! 😉 

How did you go about creating this label?  

Omg, sooooo many years of trial and error and fabulous moments all in between. Jumping in head first. Just going with it. A ridiculous amount of passion for an idea and turning it into a product. First there was a trip to Vietnam and falling in love with fabrics. Then my husband and I started a fashion agency. Then our first label. A few stockists. Then a shop. Then a raiding of my step father’s photography from which the Beau’s first prints were created. Then a flagship boutique. Now I have pulled it back and am starting super organically with everything I have done to move it forward on a e-platform.  I feel that this is a more modern approach to retail and pop up’s will give the brand the flexibility to change each season. It’s been a constant work in progress for almost 4 years so far.  

Any difficulties in creating and production?   

There will always be a challenge somewhere along the line but because we work so closely with everyone involved in the process it gets sorted quite quickly.  Maintaining great business relationships and creating a beautifully finished garment is the utmost importance to us all. 

Beau SS1415

Pants feature part of an artist print that we are releasing at the end of this year a collaboration with a Byron Bay artist called Kristel Warton, adore her!

 

Before creating your brand did you work for another label? 

 Not behind the scenes, just on the shop floor.  

What are your future plans with your label?   

Online retailing is my focus at the moment. I am working on developing a new website and have plans to re-launch the label later this year for the resort season. Moving forward Beau is about summer all year long. (I can’t pretend to care about winter anymore!) We plan to do pop up’s with designer friends too! Kind of like the wanderlust lifestyle we constantly covet! 

Who’s your inspiration/ fashion designers who you look up to? 

 I always rave about Jenny Kee. I love following Matthew Williamson on instagram. I am terrible at looking at style.com to follow new season shows and trends. I much prefer street style, architecture, vintage finds such as bohemian glassware and purses and daydreaming about as many travel destinations as possible. 

What’s your feeling for future trends?  

I don’t really follow trends personally. I think it’s the flipside to working in retail for so long and getting such a huge wardrobe that gets outdated so quickly.  (There are only so many market stalls one gal can do!) I love styling for longevity, lifestyle and personal taste. I only buy pieces I absolutely love and encourage my fabulous customers to do the same.  Quality is the biggest trend. The second is knowing your style and just simply rocking it. 

Beau Summer Breaks Print

Summer Breaks -created from polaroid pics from our fav summer holiday destinations

 

 

And lastly, any advice to people who want to get into the industry! 
Get as much experience as you can. And get onto that shop floor! Listen to what people like and don’t like and really gauge if there is a market for what you want to produce. Just do it.  

Special thanks to 
Kylie Dadson xx

 http://www.beauinthewoods.com

RUE STIIC

logo www.mingnomchong.com      jilliaaan

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.

After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.

Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012. 

Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.

I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x

www.mingnomchong.com
What is your label about?

Rue Stiic is a style driven, beach inspired label.

It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style. 

The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.

What’s a usual day in the office?

Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.

Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.

Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.

www.mingnomchong.com
What made you create this label? Tell us your story

Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.

 

How many in your team?

Just me and my intern who comes in a few times a week.


www.mingnomchong.com


How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.

How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.

www.mingnomchong.com
What’s your current achievement with the brand that you are most proud of?

A huge milestone this year has been breaking into the States.

 I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.

 


How many years did it take for your idea to hit reality and start becoming a reality?

About 2 years of non stop, hard work.

Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.


www.mingnomchong.com
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina


And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.

Thank you to Jillian Beed xx
All pictures are from the collection motel del mar

http://ruestiic.com/

University Apparel

University Apparel

University Apparel By LeBlondeFox “This is a direct and unedited transcript from a recorded interview” It’s every fashion grads dream to create and launch their very own fashion label. These two passionate fashionista’s did just that, but without a fashion degree. … Continue reading