KIRSTY IRWIN

LABEL KW Kirsty Irwin is a self-taught fashion designer from Adelaide. Having started at a young age her talent was strong and didn’t go unnoticed. Before Kirsty would get ready for the weekend she would think to herself “if I could wear anything what would it be”?. From there she would then go on to design her own clothes and draw them from scratch. Such a talented person it takes to do this. Kirsty first began working in retail and from there working as a wholesale fashion agent. After gaining experience she then went on to create KIRSTY IRWIN &  JAGGAR the label. Now relaunching her self-named brand  KIRSTY IRWIN. One of her main focuses is on cutting edge style, and quality as well as high-end pieces for individuals.

aboutagirl

You’ve created not one but two labels! Tell us about JAGGAR The Label. How was it creating your first brand? It must’ve been exciting to get your ideas out and creating a collection!

I had actually started Kirsty Irwin before JAGGAR & that is how Australian Fashion Labels stumbled upon me as a designer. Starting up a label is a very exciting experience and I would encourage anyone to give it a crack, if you have a true passion for it.

Tell us, What made you want to create your own self-named label? 

Although I had almost complete creative control with JAGGAR, designing/owning your own namesake label is a completely different experience. This is what I have always wanted to do in life, so I’m just going for it!

Typical day in the office?

Step 1– Get caffeinated… This is a very important step!

Step 2– Answer the abundant amount of emails you have received overnight.

Step 3– Could be anything! The best thing about this job is that no day is the same. Anything from designing, fittings, fabric approvals, to the administration side of the business.

aboutagirl9 What inspires you when you’re designing a collection?

I find both music & travel my biggest sources of inspiration.

How do you go about sourcing your products? Especially leather, I’ve always been so curious about the process (I’m a big fan of leather jackets… I love them!) Tell us about how you source your leather- to creating a leather jacket or leather skirt. What is the process?

I am a huge leather lover, as you probably know. So it’s all about the quality of the leather. I don’t start designing until I have found the leather that puts a smile on my dial. The process for leather styles always take a little longer, so I have to do these styles before the rest of the collection. So it’s really the leather that sets the mood for the collection sometimes.

What’s it like to see both worlds from model to fashion designer?

My sister is the one living the #modellife! I decided to stop that at a very young age. I think immersing yourself in as many sides of the fashion industry is always a good idea.

aboutagirl5

What is the most challenging thing about creating a label?

There is so much more to it that just designing. Obviously the business side is another huge aspect. You have to wear many hats, so sometimes you aren’t going to know how to wear some of them.

……And the most rewarding? If I see someone in one of my designs as I am walking down the street I give myself a little mental fist pump. I get a real kick out of girls that just contact me on social media, appreciating all the time and effort gone into their garment.

How would you describe your personal style? Does it reflect into your designs?

I always cringe when having to describe my “style”… I like to mix grungy, worn in pieces & match it back with more structured, sophisticated style. This will definitely be imminent in the KIRSTY IRWIN collections.

Your biggest achievement with your brand?

Seeing JAGGAR on the runway at  Fashion Week, has been my career highlight so far. Watch this space!

about a girl

And lastly, any advice  and tips to people who want to get into the industry!

Prepare to work hard & be ready to overcome some hurdles along the way… It’s a wild ride, so make sure you hang on!

Special thanks to Kirsty xx
Website: http://www.kirstyirwin.com
Instagram: kirstyirwinofficial
Blog: http://kirstyirwin.blogspot.com.au

5 Second chit-chat with Kirsty

Most treasured item in your closet? My first ever design… A pair of crazy leather pants!

The person that inspires me the most…… My amazing boyfriend, Tom! He is pretty much a design assistant ha ha.

When I leave the house I never leave without my….. My phone! Instagram never sleeps.

Dream location shoot? Somewhere no one else has ever been allowed.

If I could go anywhere right now I’d go to…………………………… Mexico!

Describe the fashion industry in three words. Exciting, innovative & challenging.

Definition of Style. What does style mean to you? I personally think true style is not something that can be taught; you are born with it running through your veins.

Advertisements

First Kiss Event 2014

firstkisss


There’s a quote from ‘A Walk To Remember’ that goes –“It wasn’t that long, and it certainly wasn’t the kind of kiss you see in movies these days, but it was wonderful in its own way, and all I can remember about the moment is that when our lips touched, I knew the memory would last forever.”

firstkisseight

Melbourne, Australia fashion designer Danielle Fosberry hosted “First Kiss”. Danielle explained to me before the night about what was installed for all and had given me this quote on what the night was inspired by.

Showcasing 15 designers at Melbourne renowned nightclub Room 680.

It was such an extraordinary and magical event to finish off the year. Unlike any other fashion event I have ever attended. This event was innovative and a creative one that will definitely be a memorable one to myself and all that attended.

Upon arrival anticipation and excitement was all around. Once entered the venue lights were dim and I had noticed roses hanging down around the bar, delicately wrapped around fairy lights. As I glanced around the area

jessandi

Myself with Jess

 There were different sets designs and props around, ready for each local designer to showcase their collection. The club was transformed into a studio of art.

Melbourne’s renowned make up artist Jessica Bell was one of the make up artist for the event. Creating make up looks back to back. I was able to get a sneaky peak to see her backstage! Which was great to see her style and techniques in action.


firstkissfive

The event showcased 15 different local designers. Ranging from students to graduates from various fashion schools in Melbourne. From short captivating performances and pop up installations that stimulated all senses through audio, visual and emotion.

firstkissoneEach designer had different unique pop-up show installations that expressed each designer’s concept. Every performance was so different and unique in everyway. Each collection was presented in a timely order. One would finish and another would start there was never a dull moment at this event.

firstkissthree
     I felt different emotions and mesmerized by the performance art pieces that were on display that night. All eyes were on each performance, as you were not able to take your eyes off the garments throughout the show.

firstkissnine

As I wrapped up for the night, walking outside in the brisk night warm air. The event left an everlasting impact on me not only creativity inspired but memorable, as I reminisced about it during the night just like my first kiss…..

SHOWCASING DESIGNERS

Danielle Fosberry, 
Ruskin Black, 
Jacinta Raquel
, Morgan Jia, 
Natasha I’Anson, 
Evaleen Motoska
, Debbie Yann, 
Yang TC 
Casey Demko,
 Nathaly Munoz, 
Laura Brennan,
Miranda Dickinson, 
Adriana Maiolo, 
Michelle Rand 
and Emma Zammit
firstkisssix


I interview some of the designers that contributed in the event .Check them out, as they express their idea concepts and how they went about their collection.

DANIELLE FOSBERRY

photo7


How did you all come up with the idea and concept for this event? 

We wanted to create a very fun, performative and interactive fashion event. As most of the ideas and concepts become lost when presented on a runway.

We wanted to give local talents around Melbourne the chance to collaborate on an event, as we feel that the possibilities are endless through collaborations, as everyone has such amazing ideas.

It’s not everyday that you find an organization or venue that is willing to help support and promote local talents. Room680 has put their complete faith in everyone involved and has encouraged everyone to be as creative as they would like.

danielleone

What year are you currently in at RMIT?

 I have just completed my 3rd year of the RMIT’s Bachelor of Design (Fashion) Honours and will be entering my final year as of March.

I have previously graduated from the RMIT Diploma of Advanced Fashion Design and Technology (as mentioned above) at the Brunswick campus, then transferred over to the Honours Degree.

daniellethreee

With your collection, how long did it take you to create?

My collection consists of various pieces that I have created over my last 2 years of the RMIT City degree. Over the past few weeks, I then created various add-on garments to create entire looks.

 Did you have a theme for the collection you presented at the event? 

I personally did not have a theme in mind for my collection, as my style is constantly changing.

I guess you could say that this collection is quite tailored, structured and slightly dark. It seems to be the style of clothing I have been attracted to lately. However, most of my work tends to consist of leather and structured silhouettes.
photo

danielletwo

What are your future goals and dreams for the fashion industry?

I would ideally love to intern overseas for a large international label, possibly then work for them for a couple of years and then eventually start my own label. Fingers crossed!

 Advice for anyone who is currently studying fashion?

Studying fashion requires a lot of hard work and dedication. You’re not ‘just sewing’ or ‘just drawing pretty pictures’ which is the opinions I often hear. If you love it and enjoy it, then hang in there as there will obviously be some tough moments, but it’s definitely worthwhile.

Personally I have used uni as an advantage to experiment with my creativity, innovation and ideas. It’s a period where I can be as crazy as I’d like, without worrying about hitting sales targets and a large consumer base, which is expected once you enter the industry


JACINTA RAQUEL

photo4

I am currently studying Bachelor of Fashion Design (Honours) at RMIT University, in the city campus. I have just completed my 3rd year and will be working on my final graduate collection next year in 2015.

What was your theme for your collection? How did you come up with the idea to use the materials you used and why?          

My theme was all about the fascinating changes in nature- emphasizing the journey from caterpillar to chrysalis (cocoon) and finally to butterfly. Therefore; I wanted to use materials, textures and colours which embodied this poetic story of a shift in structure, form, colour and persona. To show the varying tones within nature’s creations- I hand-dyed the green fabric used in the first caterpillar dress which exposed pattern and added depth and dimension; bringing the ‘creature’ to life!

To mimic the texture of the caterpillar. I used a heat gun to create bubbled shibori on the green gown. The chrysalis garments signified the ethereal, delicate stage of the butterfly encased in the cocoon, vulnerability represented in the sheaths of tulle, delicate and transparent, sheer fabrics which encased the female form. Lastly, the butterfly garments were uplifting and vivaciously coloured – using patterns, structural forms and feathers to symbolize this new-found form that has just hatched and has been freed!

Another contributing factor to the materials used in my designs; was the ease of movement that I had to ensure I provided for the models and dancers, especially.

phototwoo

What was the process for creating your garments?

In my fashion practice, process to me is just as vital; if not more important than the final product. The process of design is magical when I let my imagination go wild and pages come alive.. When fabric is manipulated and a transformation of shape and form takes place…and when a thought finally comes into fruition! It is why I am a designer.

For this collection, I was under time pressure- having only about a week and a half to produce five out of the six garments I showcased. I began by trawling through my visual inspiration books filled with my research on metamorphosis. Sourcing the fabrics and trims sparks more inspiration as to what to create; and I begin to drape on the stand. I use quite an organic, spontaneous approach to design- surrendering to where the process takes me- often simultaneously working between draping on the stand to flat pattern-making and sketching. I used a mixture of hand-stitched finishes and details; as well as machine-made.

My design process/philosophy

‘A single thought: a seed of inspiration sown, lovingly nurtured from paper to fabric until it blossoms into a beautiful, honest reflection on life itself’

 photfourrrr

Explain your idea and inspiration to have your collection presented so theatrical?

I wanted to design a collection that will take the audience on a transformative journey of profound change; representing the transient beauty of nature through wearable art. A dreamlike concoction of vivid colours and inspired textures to let one’s imagination take flight…. representing the metamorphosis of a caterpillar to butterfly in an out-of-the-ordinary way. It had an important narrative to tell and I wanted the audience to really connect and feel. Fashion has the capability to move people…if you let it!

I find awe and wonder in the simplest things in life; and wanted to produce a show that emphasises the often dismissed changes in the world that surrounds us- resulting in a more theatrical, exaggerated show. I have a background in the performing arts- and I thought that an event like ‘First Kiss’ would be the perfect opportunity to combine my two passions! I teamed my wearable art, conceptual garments with an evocative mix of contemporary and lyrical dance to portray mood. I believe that music and dance is incredibly expressive- the idea of movement can speak louder than words and can entrance one into a fantastical world! I wanted the garments themselves to have a personality- each portraying the three stages of metamorphosis: the quirky, elegant caterpillar, to the whimsical, delicate nature of the chrysalis….to the beautiful vibrancy of the newly freed butterfly. When the model or dancer put on the garment; my aim was for them to embody the character through how the garment made them feel.

photothreeeee

And lastly what do you eventually want, to create your own label or work for a label

In the future, I endeavour to create my own fashion label. It’s something that I have dreamed of since I was young. I am a very individual person and would love the freedom to establish my own unique mark in the local and international fashion industry. However, when I graduate I hope to travel overseas and work within the industry for other labels first to gain experience and skills that I hope to apply to my own label someday.

Follow my design journey on Facebook:

https://www.facebook.com/pages/Jacinta-Raquel-JR-Design/617266008292167

or www.jacintaraquel.com (website currently being updated- under construction)

Jacinta Raquel- JR Design


CASEY  DEMKO

casey

You’ve graduated rmit with two courses under your belt and you specialise in wool construction!

Tell us what does that entail? And when and how did you know you wanted to specialise in that area?

I’ve graduated from two RMIT courses. The first I completed was the Associate Degree in Fashion Technology where I made the choice I become a knitwear major. I carried that through to my second course where I completed the Bachelor of Applied Science (Fashion Technology). At the beginning of the first course students we offered the choice to do main stream or the knitwear component after industry feedback to the university said there was a lack of skill in this area. I’ve always loved knitting, my grandmother taught me when I was young so I decided why not learn the industrial side of things. I am of the first ever to graduate from the knitwear major, I’m one of only 6. It’s similar to the main stream course however it’s more specialised and at certain times we had more classes and I feel, a heavier workload… But that’s just personal opinion!

phot908

what inspired your collection? And during the event how did you come about your garden theme? It was so adorable I loved it!

Thank you! Last year I visited Monet’s garden in France on a study tour with uni. I fell in love with the beauty and vibe of the place. while it was so visually rich there was this overwhelming feeling that I just can’t describe, it was luscious, full of time and just gorgeous. I used this inspiration an earlier collection which was actually lingerie and then carried it through to the dresses you seen on the night. I also drew inspiration from traditional handcrafts such as crochet, beading and of course knitting. As I have a strong passion for handcrafts it is always present in all my collections.

I was fascinated by your story on your crochet daisy dress, what inspired you to do this

At the begging I was really suffering from a creative block, one day I was experimenting crochet flowers to create earrings, and I just thought if I could crochet a lot of then why not make a dress? And really that’s how it come about, it sort of just hit me…

 firstkissten

What pros and cons did you encounter while creating such a beautiful piece?

When I’m asked this it’s easy to think of the cons, being an end of year piece for uni I found it quiet stressful. The dress is made from over 450 crochet flowers with a Swarovski crystal attached to the center of each and I had to work solely to tight dead lines as well as create the other pieces and of course all the rest that goes with completing an assessment. The pros are obviously the beauty of it. Hand made is always precious and while at times I did find it stressful it was worth it, I completed it… I made something timeless and gorgeous and that I’m extremely proud of.

During the night you explained to me how you added the metallic yarn within your dress, explain to everyone how you did this?

For this particular dress I created it on an industrial knitting machine which I worked closely with a knitwear technician to achieve. The metallic yarn is called lurex, which I used in a technique called plating. The dress was made using a whole garment machine- which means it literally came off the machine as a finished garment. So anyway, plating is achieved by running two end of lurex through the machine keeps on the inside of the fabric that is being knitted. We call this side the technical back. For the teapot motifs the stitches are reverse so that the backside comes through the front as so the silver picture of a teapot appears. It can be difficult to describe without using knitwear lingo, which won’t make sense to people with no industrial knit knowledge.

 phto7090

What are your future plans?

I’ve just recently moved into a studio in the nicolous building on Swanston street. My plans are to work in industry to fund my dreams of running my label Casey Marie.

What advice do you have for future students in the industry?

My advice to students is to stay positive, keep true to yourself and focus on the bigger picture of getting yourself to where you want to be.

Special thanks to Danielle Fosberry 

Jacinta Raquel Casey Marie Demko xxx


Photo Credit 

Defiant Arts

Michael Woods Photography

Shaun Photography

Delightful Darling

ddd

HH

 Meet fashion designer student Hayleah Ralph. Hayleah is inspired by all things fantasy and mystical. Having always been surrounded by Art at a young age, her childhood days were filled with countless art and craft activities. She was encouraged to express herself and think outside the box and question normality.

Now as a designer Her imagination runs wild and free. She strongly encourages the expression of ones self through fashion and to be the main character of your own fairy tail.
Hayleah is finalising her studies at Academy of Design (Bachelor in Design Arts Majoring in Fashion Design) Inspiring her to create her own fashion label right here in Melbourne called Delightful Darling.
Her creations are marvellously unique wholly inspired and based upon fairytale books. I was thrilled to collaborate with Hayleah and her collection, it is based on “The Folk of the Faraway Tree” by Enid Blyton.




delightful_2500px-5544
How long have you wanted a career in fashion? 

Many designers have dreamt of being a designer since when they were little, but for me it was right at the end of year twelve.
When I was choosing what university courses to apply for. I have always enjoyed being creative and dressing up but it wasn’t until then that I really considered a career in fashion.

Tell us about your brand delightful darling

“Life itself is the most wonderful fairytale.” Delightful Darling aims to embody and share the essence of this statement with the world. Specialising in feminine aesthetic and child like details. The label is all about expressing yourself and having a play with your own look. The collection is exceptionally versatile; incorporating many reversible pieces. This creating ultimate wear ability and allowing the customer to tailor the collection to their own personal style.

Youre currently a student at academy of design in your final year of fashion design , tell us more about your current experience with the academy of design and what you have achieved since attending.

Through out my time at the Academy I’ve been encouraged to really push myself as a creative,br I feel this has shaped me into the designer I am today. Last year I was lucky enough to be selected for a scholarship with a group of nine other students. I traveled to Paris and London on a two week study. This experience was a huge eye opener for me because i had experienced so  much culture and exciting opportunities with the scholarship. This year I also asked to participate in “ A Capital Collection “ runway show as part of the Virgin Australia Melbourne Fashion Festival cultural program. I was asked to create two looks based on the 60’s. This was a great event as it allowed me to network with other creative people.

delightful-5630

How did you go about sourcing your material for this collection?

A lot of research!! I used utilised websites such as aliexpress and alibaba to help me out.

   What inspires you with your brand?

I tend to find my inspiration for Delightful Darling through children’s story books. The launch collection is based on “The Folk of the Faraway Tree” by Enid Blyton. The clothes incorporate many hidden details and features like The Enchanted Forrest itself. I aim to carry the story book theme through out all future collections and base every new collection on a different story book.

Who is your target market?

The target customer is a woman who showcases the same fairy tail style and attitudes that the Delightful Darling holds. Puts great thought into how they visually present themselves and uses their style to express themselves in a way of empowerment. The environment in which the label is aimed at are occasions such as tea and garden parties but also whenever the customer wants to feel “classy and fabulous.”

 delightful_2500px-5675

This collection you created something very different with your garments! Tell us.

 

The collection incorporates some detachable accessories such as cuffs and collars. This adding to the wear ability of the collection and also a feminine touch to any outfit . These accessories also carry their own surprise whimsical feature, they are scented with Jasmine. When these accessories are purchased they also come with a small bottle of scented detergent for them to be hand washed with to reinforce the scent.

What gives you inspiration?

As a designer I gain my inspiration from many places. I really like femininity and anything bright and colourful. I love Spring afternoons and fairytales. I remember standing in Lincraft once and getting overly excited about this beautiful rainbow chiffon material that I found. It had immediately reminded me of a butterfly that I had seen, i knew at that moment i had to have it and create something out of it. I ended up buying the whole ten meters that was left of it!

Have you completed any internship? 

Last year I interned for nine weeks at Megan Park. It was a great insight into the industry and networking opportunity.

delightful_2500px-5653

What are your goals would you like to be an independent brand or work for a brand? 

My goal is to develop my label Delightful Darling over the next few years while working for an established designer within the industry to build up my experience. Then ultimately I’d love to work full time on my own independent label.


What fashion designers do you look up to?

There are so many designers that I look up to. One in particular is Melbourne based designer Petrova Hammond, who is the head designer for “Lady Petrova”. I really admire her outlook on the fashion industry and her feminine aesthetic. I actually invited her to the “A Capital Collection” runway that I participated it at the beginning of the year. It was a great opportunity to have a chat to her and hear her advise. I have also invited her to my graduate show at the end of this year and am excited to have her view my collection.

What are your future plans do you wish to achieve?

 

I would love to have Petrova stock the Delightful Darling label in her boutique . This would be a great achievement for me as I feel the label it extremely suited to that environment. I would also like to travel some more and experience all that life has to offer.

delightful_2500px-5473

Advice for anyone who is currently studying fashion?

Never let an opportunity pass you by!

Special thanks to Hayleah xxx

Models:
Adriana Perri
Lewis Macmaster

Photographer: Ebony Finck
Ebony J Finck Photography

Website
Instagram: Delightful_Darling

delightful_2500px-5797

Wild Horses

Wild_Horses_logo_Black_thumbhttp://www.wildhorseslabel.com.au/

Natalie Donovan

ME-1Look out for Western Australian tempestuous label WILD HORSES. Designed for untamed women who want to abscond from the herd and dare to be lax but different. Simple, yet striking, the clothing and jewelry assemblage is renowned for achieving naturally inspired fun and accessible designs while still maintaining dark, stormy undertones.

Natalie’s creations are superbly unique as she steers her creative skills into drive ready to road test to onlookers. A woman who takes pride in quality checks, her exceptional craftsmanship ensures each piece of clothing is crafted to sheer perfection. A multi-tasker mum, she has created a marque from scratch, utilizing her prior industry talents and ingenious pattern maker in the making of the business. Natalie allowed her passion to run freely for women who want to escape the herd.


Look book March 2014 SCREEN_Page_01 - Copy

What is your label about?

Wild Horses is about being carefree, wild, spirited and effortless! For women who want to escape the herd.

What made you create this label? Tell us your story?


It all began in 2011 when I would create hand made jewelry out of precious stones. From there I would go to markets specializing in local fashion and from then on it grew and got popular and so I took the next step which was clothing.

How did you get to where you are now with your label?

Perseverance, consistency and strong will! Be 100% you! Keep going and don’t look back. And make sure you remember ‘if the elevator to success is out of order, you’ll have to use the stairs, one step at a time.

 

IMG_8817 copy

What’s a usual day in the office?

Office is attached to our home as we have two young children. Usual day is wake up 6am, organize kids for school. The day – answer urgent emails, gym, write a to do list of the day and sometimes week/month, try to complete that list! Meeting, appointments throughout the day about up and coming shows, shoots, collections. And if it’s that time of year where we need to organize the next range, we would be in the studio most days pattern making, designing, toiling and sampling.

Did you study fashion? If not what did you study?

I studied Fashion and Textiles at the Institute of Technology in 2010 completing Diploma.

What is your favorite part about being a fashion designer?

Flexibility of working from home. You have total control on what you design, and how you can style it. It’s very joyful!

copy (corner)
How did you select the materials you used?

Fabrics are usually chosen during pattern making time. I like to be clear in what I’m wanting to use for the collection so I don’t confuse my self and more importantly so I don’t waste time and money. Most of the time I have a theme for the range and I stick with that theme to keep the fabrics cohesive and strong throughout the collection.

 

How many people are in your team?

There is me, myself and I! And my pattern maker, samplist, factory, book keeper and accountant.

 How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

I have been on fashion trips over seas. But most of the time the inspiration comes from within. I feel and imagine a lot and from there it creates these little pops of ideas and then it grows.

10612965_777219122335563_9109669175199476108_nWho is your target market?

Women between 18 – 39 years.

How do you go about sourcing your products?
Lots of googling!
Research into fashion
Asking people
Calling and inquiring a lot of businesses in what they do.

Where is the final product made?

The final product is made locally – Fremantle WA. A small handful is made in Indonesia which is mainly the leather side.

What’s your current achievement with the brand that you are most proud of?

Proud that WH is 100% pure and organic. The whole brand has been curated and created by myself. And to have started the label up from nothing is truly inspiring and I feel lots of women can be inspired by each other as we are all strong and passionate beings.

 

How many years did it take for your idea to hit reality and start becoming a reality?

A good year.

Before creating your brand did you work for another label?

I didn’t as I just thought – hey lets do this! And threw myself into the deep in, head down, bum up!

Which fashion designers do you aspire to?

Stella McCartney,Chanel,Kate moss and the Olsen twins


And lastly, any advice to people who want to get into the industry?

Do it! But, make sure you have the knowledge, strength and financial back up to start. Something tricky and hard as this industry will leave you red and raw. They say to make $100,000 you need $1,000,000.

inside-cover
Special thanks to Natalie Donovan xx

Website : www.wildhorseslabel.com.au
Facebook: https://www.facebook.com/pages/W-i-l-d-H-o-r-s-e-s/150633064994175
Instagram: @wildhorseslabel

 

 

Stage Label MSFW 2014

Stagelabel-Light
https://www.stagelabel.com

10526018_10152346252753388_3543026262387487141_n

Myself & Brittney

It was an unbelievable privilege to be invited to one of Melbourne’s exclusive Fashion shows – STAGE LABEL MSFW. Collaborated with the elite A list of who’s who in this iconic industry held in the regal palace namely, the MON BIJOU overlooking Melbourne’s vivid lights.

As the elevator doors slowly opened, my eyes gazed towards the opulence of the carefully created scene. The adrelenin of countless guests waltzing around the shimmering room tapping cheek to cheek with fancy cocktails in hand to mark their territory. We were cordially welcomed by beautiful host Letitia Sindt and Liam Hall and with a gracious greeting from CEO Rohit Bhargava.

10574247_10152346252748388_2985968603721005941_n

Myself & Letitia

What made this event up close and personal was the interactive show case. Interactive you ask? Yes, guests flocked to communicate contentedly to designer’s who were mingling and happy to tell their stories around the plush busy suite. Engagement with the closeness of striking models professionally strutting on and off the narrow runway was breathtaking. The aroma of the fabrics swishing in the air as models raced past me was spectacular. The norm for these events you would be a part of the audience observing designer’s collection, not at this event, you were part of this stunning show.
Excitingly gathering my thoughts walking up the staircase, people were whooshing past to make their statements to finalize last minute details. Throughout the evening I tapped shoulders with proprietor Mike of the successful Toni and Guy salons from St Kilda and Armadale as well as the prosperous Toni and Guy team also from St Kilda and Armadale locations. Thanks to Mike a backstage VIP pass was issued to me and did I grasp the opportunity to investigate the vibe. Backstage I had the prospect to meet another icon designer, Brittany, whom I will be featuring on my blog at a later stage.

The show had begun with models boasting each designer’s unique collection gliding down the runaway. I loved every moment of this extraordinaire showcase. Each designer showcased during the evening is featured in an interview steered by ROHIT below.

About Stage Label
 Rohit Bhargava, StageLabel’s Creator and CEO, noticed countless talented designers were struggling to gain recognition in the highly competitive fashion industry. After witnessing himself that many of his peers unsuccessfully beginning their own label. Rohit had a vision and stage was born.  

launching in November 2013 StageLabel has already signed over 85 designers across Australia to it’s unique platform and will be launching international designers to our platform in the near future.

How does it work?

StageLabel provides pathways for our designers.
StageLabel connects emerging designers with a fashion forward community, who get to select which designers and garments are going to be successful on the platform, and in return, receive an early access period to pre-order limited run, custom made items as well as additional rewards and discounts for the first few backers for each Project.

It is a unique “crowd-funding for fashion” platform where fashion brands and labels can test, validate and fund individual designs from their collection, while giving members from our community access to unique, limited edition garments

Unlike traditional crowd-funding platforms, StageLabel aims to solve barriers faced specifically in the fashion industry.Where most crowd-funding platforms are used as a one-off source for an initial capital injection for a label, StageLabel helps designers test the market for individual designs from their collection pre-production

Focusing on working primarily with emerging designers,
This allows designers to be smarter with the way they invest their limited capital and by providing the funds for the entire production run by pre-selling garments, we remove all the risks associated with creating and holding a large inventory of items.

In a short time since the début Stage Label. It has quickly established itself as one of Australia’s fastest growing and most exciting start up company. Recent achievements “Top 10 start ups to watch in 2014”
Congratulations to the team. I cant wait to see this brand achieve more everyday helping others achieve their dream in the industry.



BACKSTAGE


Behind the scenes the crew from TONI & GUY.
Fresh from the UK runway hairstyles. The team did a superb job with creating all the hairstyles for the show at stage label on the night.

May I add the most friendliest hairdressers I have met. All had such beautiful personalities it was a pleasure to had met them all.
Fotor0913201921Rex chan Photography


Special thanks to CEO Rohit Bhargava for supplying me with these interviews of each desinger on the night.
Like what you see? Head to https://www.stagelabel.com/projects to purchase your favourite garments from the night!
As well all links to garments are below each photo.


Danielle Power-Silk 

Stagelabel_MSFW_90

Stuz Photography


Your name:
Danielle Power-Silk

Name of your label: Danielle Power-Silk

How the label started/ how long it has been around for:I’ve been designing since high school. I haven’t launched my label yet.

Your background: 

New Zealand fashion designer now based in Melbourne. I have shown several of my own designs at New Zealand Fashion Week with one winning a highly commended award. I have also made it to the finals in two design competitions in New Zealand.

Your inspiration/ vision behind your collection:
I have not released a collection yet. I am showing two of my designs from New Zealand Fashion Week. One of my dresses is inspired by the 1950s, my fur trim coat is inspired by Louise Brooks and Dita Von Teese, my monochrome print jacket is inspired by Chanel

Stagelabel_MSFW_70

Stuz Photography

Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

Stagelabel_MSFW_69

Stuz Photography

Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Center Coat: https://www.stagelabel.com/projects/danielle-power-silk/return-to-glamour-by-dps
Right Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

Stagelabel_MSFW_83

Stuz Photography

Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Right Jacket: https://www.stagelabel.com/projects/danielle-power-silk/dps-blouse



Your name: Samantha Lentini

photo.

Greg and Angie Photography


Name of your label:
 s.L.c The Label

Stands for: Samantha Lentini Creative

How the label started/ how long it has been around for? 

Started working on it in Jan 2014, launched online store in June, 2014. ! !

Your background in fashion?

After graduating with a Bachelor of Design (Fashion) in 2012 at accredited Australian fashion institution RMIT, Samantha Lentini, the brains behind s.L.c, dabbled in many types of fashion. It was not until her graduate year when a like for creating fully functional clothing with slight quirky accent was discovered

s.L.c the label began its conception when a considerable gap was discovered within the Australian fashion market for flatteringly comfortable and easy-to-wear garments with an understandable price-tag.


Your inspiration/ vision behind your collection? 

Through pattern placement, fabric selection & overall cut, s.L.c seeks to create a look that is highly C.C.C: Clean, Cool & Comfortable. Furthermore, it prides itself on its highly creative design process. All prints are derived from Samantha’s original hand-drawn illustrations which have been resolved with necessary technical modifications.

This collection is heavily underpinned by three things: wearability, comfort and form. It works under the strong belief that style is & should always remain easy.

Things to not forget
My digital prints are 100% original, derived from my own hand-drawn illustrations.
I proudly manufacture in Australia

phototwo

Photographer: Stephanie Thy

Stagelabel_MSFW_117

Stuz Photography

The line box crew : https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew

Stagelabel_MSFW_99

Stuz Photography

Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

Stagelabel_MSFW_95

Stuz Photography

Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-muscle-tee
Center The Line Box Crew: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

Stagelabel_MSFW_104

Stuz Photography

Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-raglan

Styling tip: Pop them on with basic bottoms (leathers, denims, marl greys) and you’re good to go!


Kev Koyu: KKOYU

Stagelabel_MSFW_123

Stuz Photography


Your name :
Kev koyu

Name of your label : Kkoyu

How the label started/ how long it has been around for :I am currently working on launching my label, as it is now progress. I have started last year after I registered as a designer at fashion gala ( butterfly foundation) charity event.

Your background: Currently studying fashion design and technology at RMIT.  I’ve realized how much I wanted this and, now, working to hopefully towards launching my label. As I am still 19 years old, I have a  lot to learn. I do not want rush into something that is beyond my reach. I am Ambitiously working hard, experiencing and learn about the fashion industry.

My vision for KKOYU is to depict modesty and sophistication. I truly believe modesty is a way of elegance and class. It is what every woman should have.  

Your inspiration/ vision behind your collection 

This mini collection is based on the inner beauty of flower. I am inspired by flower movement of wind, layers and the shaping of variety of flowers. I’ve looked into monet garden as a research.  When females wear these pieces I want them to embrace their inner beauty. regardless of age or time we should always be beautiful in what we wear, this range truly depicts the feminine nature within us.

Stagelabel_MSFW_137

Stuz Photography

Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Center Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

Stagelabel_MSFW_140

Stuz Photography

Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Right Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress

Stagelabel_MSFW_133

Stuz Photography

Left Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

gn
Top: https://www.stagelabel.com/projects/kkoyu/leafy-top
Skirt: https://www.stagelabel.com/projects/kkoyu/leafy-skirt


Styling tip:
 Whilst I was designing these looks, i wanted to suit  wide range of customers. So with each garment you can dress it up or down changes to your event. A pair of suede heels and oversize coat, or nike sneakers under the pedal dress. Will look great either way.  The colour platte is neutral so embrace bright colours through your lipstick choice or accessory choices.



Ashleigh Becker: AshMaybe

Stagelabel_MSFW_173

Stuz Photography

 Your name: Ashleigh Becker

Name of your label: Ash MayBe

How the label started/ how long it has been around for: Since the end of 2013, after I finished university

Your background: I have always been a creative person, but came to focus on fashion, probably because of my love for clothes. I studied at RMIT, and now have a Bachelor in Applied Science – Fashion Technology. This course gave me the skills and knowledge to start my own label.! Your inspiration/ vision behind your collection: I love working with bright coloured fabrics, and combining two fabrics within a garment. The two dresses are a perfect example of this. The t-shirt and playsuit were inspired by all the mesh that is around at the moment, and combining two textures within a garment, instead of colours.

Stagelabel_MSFW_149

Stuz Photography

Dress: https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

Stagelabel_MSFW_154

Stuz Photography

Garments from left to right 
Dress (sunglass print)https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-sunnies
Playsuit: 
https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee
Dress (stripes):  
https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

A styling tip for each piece: The Majorca dresses can be worn casually on a summers day, paired with black sandals and accessories. Or dressed up for a night out, with some sleek heels, and a black clutch. Similarly, the Elizabeth Tee can be dressed up, or down. It would look great with some denim shorts, or leather-look leggings, and heels. The Victoria Playsuit is more suited as eveningwear, with some elegant heels, black clutch, and subtle jewellery.

Stagelabel_MSFW_157

Stuz Photography

Left Playsuit: https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Right Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee


Brittney Hunt: Brittney Ann

Stagelabel_MSFW_214

Stuz Photography

 

 Your name: Brittney Hunt
Label name:
Brittney Ann

How the label started/ how long has it been around for: Brittney Ann is a relatively new label and was only started this year

Back ground: I have always been interested and intrigued by fashion and have currently studied the Advanced Diploma of fashion design and technology at Kangan Institute. When finishing school I aim to produce and sell my own brand of clothing under Brittney Ann and to eventually open up my very own shop in Melbourne.

Inspiration: I was originally inspired by texture for this collection as you can see in the velvet jackets and the dots on the minky dot dress. It was then I experimented in weaving and was taught by an aboriginal elder to weave baskets out of matt rush grass, I then interpreted this technique into my own style, hence where the grass top and hats were born. This collection is based on textural fabrics, androgynous silhouettes with elegant touches such as open backs and ambiguous darts.

Styling tips: The ready wear pieces can be styled together for day or night. With exception of the grass woven top which is an avant-garde piece and she only be worn on special occasions.


Having been told by Brittney herself backstage, about her exquisite collection she had created. I was literally blown away by her hand crafted garments & pieces  the texture and feel was divine giving it more appeal to her collection  

Stagelabel_MSFW_181

Stuz Photography

Left Woven grass top: https://www.stagelabel.com/projects/brittney-ann/woven-grass-top
Pants: https://www.stagelabel.com/projects/brittney-ann/gor-pant

Right Hat: 
https://www.stagelabel.com/projects/brittney-ann/grass-hat
Dress: https://www.stagelabel.com/projects/brittney-ann/little-black-dress
Coat: https://www.stagelabel.com/projects/brittney-ann/teal-velvet-jacket 

Stagelabel_MSFW_176

Stuz Photography

Stagelabel_MSFW_197

Stuz Photography

Dress: https://www.stagelabel.com/projects/brittney-ann/white-minky-dot-dress
Hat: https://www.stagelabel.com/projects/brittney-ann/small-grass-hat
Coat: https://www.stagelabel.com/projects/brittney-ann/velvet-coat

Stagelabel_MSFW_184

Stuz Photography


Emma Lockey – EMMA LOCKEY

Stagelabel_MSFW_235

Stuz Photography

 

Your name: Emma Lockey

Name of your label: EMMA LOCKEY

How the label started/ how long it has been around for?
This is a new start up company, launching its first collection with Stage Label during Melbourne Spring Fashion Week 2014

Fashion Background:

I am a Fashion Design and Technology student at Kangan Institute Richmond, doing my final year of the Advanced Diploma. Colour has always inspired me and I love to experiment with different textures, colours and patterns. Having grown up in Singapore i was immersed  in different cultures this influenced and inspired an oriental touch throughout most collections. I’ve always been involved in theatre – both acting and costume design which has informed my approach to fashion design – bringing  an element of the theatrical to everyday.

Your inspiration/ vision behind your collection?

Inspired by the 60s Beatle mania, flower power and a kaleidoscope of colour. This collection – Lucy in the Sky with Diamonds brings  colours and patterns inspired from the Beatles song – so Picture yourself in a boat on a river. With tangerine trees and marmalade skies. Close fitting faux suede bustier and a knit dress or top, teamed with quilted metallic highlighted separates. These combine to carry you through from  the office into the night with an exciting range of looks to make heads turn

Stagelabel_MSFW_233

Stuz Photography

LSD collection is all about having fun – bringing colour to winter, and being adaptable and versatile. This collection moves from day to night and can be accessorised with casual flat shoes or heels, but pair the collection with high platforms to fully compliment its 60s origins. Similarly have fun with hair and makeup – tease up hair and line and shadow eyes to bring flower power back!! !

Stagelabel_MSFW_220

Stuz Photography

Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

Stagelabel_MSFW_218

Stuz Photography

Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

Stagelabel_MSFW_231

Stuz Photography

Top: https://www.stagelabel.com/projects/emma-lockey/lucy-in-the-sky-with-diamonds-knit-top
Skirt: https://www.stagelabel.com/projects/emma-lockey/beehive-skirt
Coat: https://www.stagelabel.com/projects/emma-lockey/kaleidoscope-coat


Helani Sarath- Kumara: Gather & Stitch 

STAGELABEL

Stuz Photography

Your name: Helani Sarath-Kumara

Name of your label: Gather and Stitch

How the label started/ how long it has been around for: 
I started Gather and Stitch in 2010 about 6 months after finishing a degree in Visual Communication at UTS. In 2009 when I was visiting Sri Lanka, I was in a rural village where they did not have enough money to finish building a building to teach children (after school tuition given free of charge to monetarily disadvantaged children).  I saw this building at the time and wondered if there was anything we could do back in Australia to help out. I started planning a fashion show to raise the money and also to launch the label. I created Gather and Stitch in order to do the fashion show and it took off after that. On the 29th of August 2010, the fashion show raised $5000 (the building is finished now!) and attracted 315 guests.! !

The fashion show was co organised by my now husband, his expertise and know-how contributed heavily to its success. There was also around 52 friends who helped make that day work from sound to make-up to backstage – everything happened because of them. For the last 4 years I have created a studio from home and use this as the base for Gather and Stitch. It has grown into a couture fashion label, as well as including hair and make-up artistry as a service.! !

Your background: Background in Design – Bachelor of Visual Communication @ University of Technology Sydney. ! !

Your inspiration/ vision behind your collection: Summer sunsets, ice-cream, the beautiful ‘blues’ and ‘pinks’ the sky and ocean make at dusk.

When each garment arrived out on the runway. The elegance to each garment came alive, the beautifully textured lace garments each piece was so gently and beautifully created. It had a romantic and elegant vibe to each.

Stagelabel_MSFW_245

Stuz Photography

Left Top: https://www.stagelabel.com/projects/gather-and-stitch/golden-caramel-top
 Skirt: https://www.stagelabel.com/projects/gather-and-stitch/golden-carmel-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top 
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

Stagelabel_MSFW_246

Stuz Photography

Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

Stagelabel_MSFW_262

Stuz Photography

   Left Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

Stagelabel_MSFW_272

Stuz Photography

Left Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/cotton-candy-skirt

Stagelabel_MSFW_248

Stuz Photography

Styling tips:

Sweet Strawberry Top with Strawberry Sorbet Skirt is Best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt
Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match
Mint Sorbet Top with Cotton Candy Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt

Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match

 Strawberry Mint Top with Mint Sorbet Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt.Best worn together with gold or nude heels
Golden Carmel Skirt – best worn with Golden Carmel Top

Le blonde Fox
xx

 Special thanks to CEO Rohit Bhargava

Beau In The Wood

 logo

Get acquainted with
, creator of a new raft of fashion, the Wanderlust design, BEAU IN THE WOODS. A former media mogul (journalism and communication), colluding in secret and every woman has a Rendez-voux with herself, Kylie ran with her secret. There she entered the Universe of an unimaginable fashion career.

Residing on the ever so captivating Brisbane, lined with shimmering warmth of the sun and white sandy beaches, Kylie began a love affair in retail fashion. 

Not a seasonal girl, she focused her tag lines on a summer theme, as she lives for summer.

We are loving BEAU IN THE WOODS and with a luxe of whisper, I invite Kylie Dadson to hone in on her vision and her incredible rise towards her success.    

Image.aspx
Below Kylie answered some of my curious questions about herself.

 

What is your label about?  

 It’s about a wanderlust, summer life style. (Yep two words!) …  

Beau is the love and In The Woods is the adventure. It’s really about loving the adventure of life and creating a lifestyle that individually suits you… 

In my world it’s always summer! 

Our prints are created from photographic images, so travel is my biggest influence, but I am also inspired bygone era’s for their classic styling and design. I love a 50’s, 60’s and 70’s woman as a style muse and often think in print design with 1920’s deco lines. 

What’s a usual day in the office?  

I don’t think there is ever a usual day in the office in the fashion world, but it’s always very task focused and I break it into timeframes to suit. It might be based around pattern or production meetings one day. Design time another. I also tend to work best at night when nothing can distract me! 

Did you study fashion? If not what did you study? 

 I studied journalism and communications whilst working in a photography lab/shop. Towards the end I moved to the Gold Coast so I could be near the beach and fell into fashion retail as a back up plan to support my socialising and travel addiction. 

What is your favourite part about being a fashion designer?  

When people come to us for an outfit for a special event. At the moment we are outfitting a bridal party … We have customized the boys bow ties to go back with each bridesmaid who is wearing a different style across one of our prints. It is going to look so fabulous! It’s been such a fun process to communicate with the bride leading up to the wedding! 

How do you select the materials you used?  

I have a slight obsession with silk. In particular crepe de chine silk. It’s heavenly to wear on the body, perfect for travelling and lasts season after season. Plus our digital prints look amazing on it. 

Beau Maharaja Prints

Maharaja -created from photos taken when we were in India last year. The blue print was actual photos of the peacock gates in the City Palace in Jaipur

How many in your team? 

 Me + my pattern maker, machinist and production. It’s a small circle and I couldn’t do it without them. 

How did you get to where you are now with your label? 

 With a lot of support and encouragement from people in my life … My husband and customers that are now more like friends have been amazing! 

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?  

 I have planned trips to gain inspiration, but honestly it just hits me sometimes when you see an image or have an experience. I collect everything I can, screen shot everything on my phone, take photos like crazy and then wait for a vibe to hit me. Anyone that knows me will tell you I am happiest when near water, so generally all great ideas come together in my head in the shower… it’s a lot more practical that being constantly pool-side.  

Who is your target market? 

 Confident girls that know what they love and don’t want to strictly follow trends. Our age demographic is anywhere from 16-60. It’s crazy but fabulous that a piece like our Palms Kimono or Bow Cami can kit out such a wide age bracket so perfectly. 

How do you go about sourcing your products? 

We create them all! I am super passionate about building local industry and manufacture all of our garments locally. I drive to drop off items for production, then drive to pick them up. Soon I will have to get couriers of course but I love the conversations I get to have with our makers. It puts life into the garments and everyone is so passionate and proud of the work they have created. 

Where is the final product made?  

Brisbane. 

What’s your current achievement with the brand that you are most proud of? 

I can never answer this questions!!! Sorry, maybe in another a few years!! 😉 

How did you go about creating this label?  

Omg, sooooo many years of trial and error and fabulous moments all in between. Jumping in head first. Just going with it. A ridiculous amount of passion for an idea and turning it into a product. First there was a trip to Vietnam and falling in love with fabrics. Then my husband and I started a fashion agency. Then our first label. A few stockists. Then a shop. Then a raiding of my step father’s photography from which the Beau’s first prints were created. Then a flagship boutique. Now I have pulled it back and am starting super organically with everything I have done to move it forward on a e-platform.  I feel that this is a more modern approach to retail and pop up’s will give the brand the flexibility to change each season. It’s been a constant work in progress for almost 4 years so far.  

Any difficulties in creating and production?   

There will always be a challenge somewhere along the line but because we work so closely with everyone involved in the process it gets sorted quite quickly.  Maintaining great business relationships and creating a beautifully finished garment is the utmost importance to us all. 

Beau SS1415

Pants feature part of an artist print that we are releasing at the end of this year a collaboration with a Byron Bay artist called Kristel Warton, adore her!

 

Before creating your brand did you work for another label? 

 Not behind the scenes, just on the shop floor.  

What are your future plans with your label?   

Online retailing is my focus at the moment. I am working on developing a new website and have plans to re-launch the label later this year for the resort season. Moving forward Beau is about summer all year long. (I can’t pretend to care about winter anymore!) We plan to do pop up’s with designer friends too! Kind of like the wanderlust lifestyle we constantly covet! 

Who’s your inspiration/ fashion designers who you look up to? 

 I always rave about Jenny Kee. I love following Matthew Williamson on instagram. I am terrible at looking at style.com to follow new season shows and trends. I much prefer street style, architecture, vintage finds such as bohemian glassware and purses and daydreaming about as many travel destinations as possible. 

What’s your feeling for future trends?  

I don’t really follow trends personally. I think it’s the flipside to working in retail for so long and getting such a huge wardrobe that gets outdated so quickly.  (There are only so many market stalls one gal can do!) I love styling for longevity, lifestyle and personal taste. I only buy pieces I absolutely love and encourage my fabulous customers to do the same.  Quality is the biggest trend. The second is knowing your style and just simply rocking it. 

Beau Summer Breaks Print

Summer Breaks -created from polaroid pics from our fav summer holiday destinations

 

 

And lastly, any advice to people who want to get into the industry! 
Get as much experience as you can. And get onto that shop floor! Listen to what people like and don’t like and really gauge if there is a market for what you want to produce. Just do it.  

Special thanks to 
Kylie Dadson xx

 http://www.beauinthewoods.com

University Apparel

University Apparel

University Apparel By LeBlondeFox “This is a direct and unedited transcript from a recorded interview” It’s every fashion grads dream to create and launch their very own fashion label. These two passionate fashionista’s did just that, but without a fashion degree. … Continue reading