Lights In The Dark

 

Here is a quick post of what I wore to the National Graduate Showcase night! 

Items of clothing worn on the night!

WITCHERY- WHITE BLAZER  
WITCHERY- JUMPSUIT BLACK
 WITCHERY- BELT LEOPARD
 NINE WEST SHOES- LEOPARD
 THE BAG IS FROM NAKEDVICE SUCH A BEAUTIFUL PIECE TO WEAR TO ANY OCCASION.
ACCESSORIES ARE FROM CONTESSA DREAMS 

Photographer: Defiant Arts

ps-  I purchased these items 2 years ago from witchery but I’m sure you can find similar items online! xx

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THANK YOU

thankyou

 

Thank you
Thank you for all your support for the last 5 months of having this blog.
I was overwhelmed with the support of all the designers who wanted to contribute to my blog. As well all the industry based professionals out there from stylists to jewelry designers!
I thank the people who have invited me to events to attend, giving me the opportunity to write a review up on my blog. Thank you.

I created this blog to help students to be inspired that it is possible to become an independent brand. To help emerging designer’s to get out there, to be shown and interviewed about their wonderful talents. To show it is possible to become a stylist. All the brands I have interviewed I thank you all for being apart of my blog and letting me interview you all.

Thank you to Dermie my photographer defiant arts for taking my outfit photos and editing them!!

During the month of January I will be taking a break from posting, but please go through them all and read what the designers have shared with me about their fashion experiences and where they are today in life.

Tune in alot of interviews will be up next year
thank you for following and I’ll be back
have a beautiful new year all

xxx
Adriana

ps. if you need to contact me please do not hesitate to email me
leblondefox@hotmail.com

First Kiss Event 2014

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There’s a quote from ‘A Walk To Remember’ that goes –“It wasn’t that long, and it certainly wasn’t the kind of kiss you see in movies these days, but it was wonderful in its own way, and all I can remember about the moment is that when our lips touched, I knew the memory would last forever.”

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Melbourne, Australia fashion designer Danielle Fosberry hosted “First Kiss”. Danielle explained to me before the night about what was installed for all and had given me this quote on what the night was inspired by.

Showcasing 15 designers at Melbourne renowned nightclub Room 680.

It was such an extraordinary and magical event to finish off the year. Unlike any other fashion event I have ever attended. This event was innovative and a creative one that will definitely be a memorable one to myself and all that attended.

Upon arrival anticipation and excitement was all around. Once entered the venue lights were dim and I had noticed roses hanging down around the bar, delicately wrapped around fairy lights. As I glanced around the area

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Myself with Jess

 There were different sets designs and props around, ready for each local designer to showcase their collection. The club was transformed into a studio of art.

Melbourne’s renowned make up artist Jessica Bell was one of the make up artist for the event. Creating make up looks back to back. I was able to get a sneaky peak to see her backstage! Which was great to see her style and techniques in action.


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The event showcased 15 different local designers. Ranging from students to graduates from various fashion schools in Melbourne. From short captivating performances and pop up installations that stimulated all senses through audio, visual and emotion.

firstkissoneEach designer had different unique pop-up show installations that expressed each designer’s concept. Every performance was so different and unique in everyway. Each collection was presented in a timely order. One would finish and another would start there was never a dull moment at this event.

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     I felt different emotions and mesmerized by the performance art pieces that were on display that night. All eyes were on each performance, as you were not able to take your eyes off the garments throughout the show.

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As I wrapped up for the night, walking outside in the brisk night warm air. The event left an everlasting impact on me not only creativity inspired but memorable, as I reminisced about it during the night just like my first kiss…..

SHOWCASING DESIGNERS

Danielle Fosberry, 
Ruskin Black, 
Jacinta Raquel
, Morgan Jia, 
Natasha I’Anson, 
Evaleen Motoska
, Debbie Yann, 
Yang TC 
Casey Demko,
 Nathaly Munoz, 
Laura Brennan,
Miranda Dickinson, 
Adriana Maiolo, 
Michelle Rand 
and Emma Zammit
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I interview some of the designers that contributed in the event .Check them out, as they express their idea concepts and how they went about their collection.

DANIELLE FOSBERRY

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How did you all come up with the idea and concept for this event? 

We wanted to create a very fun, performative and interactive fashion event. As most of the ideas and concepts become lost when presented on a runway.

We wanted to give local talents around Melbourne the chance to collaborate on an event, as we feel that the possibilities are endless through collaborations, as everyone has such amazing ideas.

It’s not everyday that you find an organization or venue that is willing to help support and promote local talents. Room680 has put their complete faith in everyone involved and has encouraged everyone to be as creative as they would like.

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What year are you currently in at RMIT?

 I have just completed my 3rd year of the RMIT’s Bachelor of Design (Fashion) Honours and will be entering my final year as of March.

I have previously graduated from the RMIT Diploma of Advanced Fashion Design and Technology (as mentioned above) at the Brunswick campus, then transferred over to the Honours Degree.

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With your collection, how long did it take you to create?

My collection consists of various pieces that I have created over my last 2 years of the RMIT City degree. Over the past few weeks, I then created various add-on garments to create entire looks.

 Did you have a theme for the collection you presented at the event? 

I personally did not have a theme in mind for my collection, as my style is constantly changing.

I guess you could say that this collection is quite tailored, structured and slightly dark. It seems to be the style of clothing I have been attracted to lately. However, most of my work tends to consist of leather and structured silhouettes.
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What are your future goals and dreams for the fashion industry?

I would ideally love to intern overseas for a large international label, possibly then work for them for a couple of years and then eventually start my own label. Fingers crossed!

 Advice for anyone who is currently studying fashion?

Studying fashion requires a lot of hard work and dedication. You’re not ‘just sewing’ or ‘just drawing pretty pictures’ which is the opinions I often hear. If you love it and enjoy it, then hang in there as there will obviously be some tough moments, but it’s definitely worthwhile.

Personally I have used uni as an advantage to experiment with my creativity, innovation and ideas. It’s a period where I can be as crazy as I’d like, without worrying about hitting sales targets and a large consumer base, which is expected once you enter the industry


JACINTA RAQUEL

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I am currently studying Bachelor of Fashion Design (Honours) at RMIT University, in the city campus. I have just completed my 3rd year and will be working on my final graduate collection next year in 2015.

What was your theme for your collection? How did you come up with the idea to use the materials you used and why?          

My theme was all about the fascinating changes in nature- emphasizing the journey from caterpillar to chrysalis (cocoon) and finally to butterfly. Therefore; I wanted to use materials, textures and colours which embodied this poetic story of a shift in structure, form, colour and persona. To show the varying tones within nature’s creations- I hand-dyed the green fabric used in the first caterpillar dress which exposed pattern and added depth and dimension; bringing the ‘creature’ to life!

To mimic the texture of the caterpillar. I used a heat gun to create bubbled shibori on the green gown. The chrysalis garments signified the ethereal, delicate stage of the butterfly encased in the cocoon, vulnerability represented in the sheaths of tulle, delicate and transparent, sheer fabrics which encased the female form. Lastly, the butterfly garments were uplifting and vivaciously coloured – using patterns, structural forms and feathers to symbolize this new-found form that has just hatched and has been freed!

Another contributing factor to the materials used in my designs; was the ease of movement that I had to ensure I provided for the models and dancers, especially.

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What was the process for creating your garments?

In my fashion practice, process to me is just as vital; if not more important than the final product. The process of design is magical when I let my imagination go wild and pages come alive.. When fabric is manipulated and a transformation of shape and form takes place…and when a thought finally comes into fruition! It is why I am a designer.

For this collection, I was under time pressure- having only about a week and a half to produce five out of the six garments I showcased. I began by trawling through my visual inspiration books filled with my research on metamorphosis. Sourcing the fabrics and trims sparks more inspiration as to what to create; and I begin to drape on the stand. I use quite an organic, spontaneous approach to design- surrendering to where the process takes me- often simultaneously working between draping on the stand to flat pattern-making and sketching. I used a mixture of hand-stitched finishes and details; as well as machine-made.

My design process/philosophy

‘A single thought: a seed of inspiration sown, lovingly nurtured from paper to fabric until it blossoms into a beautiful, honest reflection on life itself’

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Explain your idea and inspiration to have your collection presented so theatrical?

I wanted to design a collection that will take the audience on a transformative journey of profound change; representing the transient beauty of nature through wearable art. A dreamlike concoction of vivid colours and inspired textures to let one’s imagination take flight…. representing the metamorphosis of a caterpillar to butterfly in an out-of-the-ordinary way. It had an important narrative to tell and I wanted the audience to really connect and feel. Fashion has the capability to move people…if you let it!

I find awe and wonder in the simplest things in life; and wanted to produce a show that emphasises the often dismissed changes in the world that surrounds us- resulting in a more theatrical, exaggerated show. I have a background in the performing arts- and I thought that an event like ‘First Kiss’ would be the perfect opportunity to combine my two passions! I teamed my wearable art, conceptual garments with an evocative mix of contemporary and lyrical dance to portray mood. I believe that music and dance is incredibly expressive- the idea of movement can speak louder than words and can entrance one into a fantastical world! I wanted the garments themselves to have a personality- each portraying the three stages of metamorphosis: the quirky, elegant caterpillar, to the whimsical, delicate nature of the chrysalis….to the beautiful vibrancy of the newly freed butterfly. When the model or dancer put on the garment; my aim was for them to embody the character through how the garment made them feel.

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And lastly what do you eventually want, to create your own label or work for a label

In the future, I endeavour to create my own fashion label. It’s something that I have dreamed of since I was young. I am a very individual person and would love the freedom to establish my own unique mark in the local and international fashion industry. However, when I graduate I hope to travel overseas and work within the industry for other labels first to gain experience and skills that I hope to apply to my own label someday.

Follow my design journey on Facebook:

https://www.facebook.com/pages/Jacinta-Raquel-JR-Design/617266008292167

or www.jacintaraquel.com (website currently being updated- under construction)

Jacinta Raquel- JR Design


CASEY  DEMKO

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You’ve graduated rmit with two courses under your belt and you specialise in wool construction!

Tell us what does that entail? And when and how did you know you wanted to specialise in that area?

I’ve graduated from two RMIT courses. The first I completed was the Associate Degree in Fashion Technology where I made the choice I become a knitwear major. I carried that through to my second course where I completed the Bachelor of Applied Science (Fashion Technology). At the beginning of the first course students we offered the choice to do main stream or the knitwear component after industry feedback to the university said there was a lack of skill in this area. I’ve always loved knitting, my grandmother taught me when I was young so I decided why not learn the industrial side of things. I am of the first ever to graduate from the knitwear major, I’m one of only 6. It’s similar to the main stream course however it’s more specialised and at certain times we had more classes and I feel, a heavier workload… But that’s just personal opinion!

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what inspired your collection? And during the event how did you come about your garden theme? It was so adorable I loved it!

Thank you! Last year I visited Monet’s garden in France on a study tour with uni. I fell in love with the beauty and vibe of the place. while it was so visually rich there was this overwhelming feeling that I just can’t describe, it was luscious, full of time and just gorgeous. I used this inspiration an earlier collection which was actually lingerie and then carried it through to the dresses you seen on the night. I also drew inspiration from traditional handcrafts such as crochet, beading and of course knitting. As I have a strong passion for handcrafts it is always present in all my collections.

I was fascinated by your story on your crochet daisy dress, what inspired you to do this

At the begging I was really suffering from a creative block, one day I was experimenting crochet flowers to create earrings, and I just thought if I could crochet a lot of then why not make a dress? And really that’s how it come about, it sort of just hit me…

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What pros and cons did you encounter while creating such a beautiful piece?

When I’m asked this it’s easy to think of the cons, being an end of year piece for uni I found it quiet stressful. The dress is made from over 450 crochet flowers with a Swarovski crystal attached to the center of each and I had to work solely to tight dead lines as well as create the other pieces and of course all the rest that goes with completing an assessment. The pros are obviously the beauty of it. Hand made is always precious and while at times I did find it stressful it was worth it, I completed it… I made something timeless and gorgeous and that I’m extremely proud of.

During the night you explained to me how you added the metallic yarn within your dress, explain to everyone how you did this?

For this particular dress I created it on an industrial knitting machine which I worked closely with a knitwear technician to achieve. The metallic yarn is called lurex, which I used in a technique called plating. The dress was made using a whole garment machine- which means it literally came off the machine as a finished garment. So anyway, plating is achieved by running two end of lurex through the machine keeps on the inside of the fabric that is being knitted. We call this side the technical back. For the teapot motifs the stitches are reverse so that the backside comes through the front as so the silver picture of a teapot appears. It can be difficult to describe without using knitwear lingo, which won’t make sense to people with no industrial knit knowledge.

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What are your future plans?

I’ve just recently moved into a studio in the nicolous building on Swanston street. My plans are to work in industry to fund my dreams of running my label Casey Marie.

What advice do you have for future students in the industry?

My advice to students is to stay positive, keep true to yourself and focus on the bigger picture of getting yourself to where you want to be.

Special thanks to Danielle Fosberry 

Jacinta Raquel Casey Marie Demko xxx


Photo Credit 

Defiant Arts

Michael Woods Photography

Shaun Photography

Wild Horses

Wild_Horses_logo_Black_thumbhttp://www.wildhorseslabel.com.au/

Natalie Donovan

ME-1Look out for Western Australian tempestuous label WILD HORSES. Designed for untamed women who want to abscond from the herd and dare to be lax but different. Simple, yet striking, the clothing and jewelry assemblage is renowned for achieving naturally inspired fun and accessible designs while still maintaining dark, stormy undertones.

Natalie’s creations are superbly unique as she steers her creative skills into drive ready to road test to onlookers. A woman who takes pride in quality checks, her exceptional craftsmanship ensures each piece of clothing is crafted to sheer perfection. A multi-tasker mum, she has created a marque from scratch, utilizing her prior industry talents and ingenious pattern maker in the making of the business. Natalie allowed her passion to run freely for women who want to escape the herd.


Look book March 2014 SCREEN_Page_01 - Copy

What is your label about?

Wild Horses is about being carefree, wild, spirited and effortless! For women who want to escape the herd.

What made you create this label? Tell us your story?


It all began in 2011 when I would create hand made jewelry out of precious stones. From there I would go to markets specializing in local fashion and from then on it grew and got popular and so I took the next step which was clothing.

How did you get to where you are now with your label?

Perseverance, consistency and strong will! Be 100% you! Keep going and don’t look back. And make sure you remember ‘if the elevator to success is out of order, you’ll have to use the stairs, one step at a time.

 

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What’s a usual day in the office?

Office is attached to our home as we have two young children. Usual day is wake up 6am, organize kids for school. The day – answer urgent emails, gym, write a to do list of the day and sometimes week/month, try to complete that list! Meeting, appointments throughout the day about up and coming shows, shoots, collections. And if it’s that time of year where we need to organize the next range, we would be in the studio most days pattern making, designing, toiling and sampling.

Did you study fashion? If not what did you study?

I studied Fashion and Textiles at the Institute of Technology in 2010 completing Diploma.

What is your favorite part about being a fashion designer?

Flexibility of working from home. You have total control on what you design, and how you can style it. It’s very joyful!

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How did you select the materials you used?

Fabrics are usually chosen during pattern making time. I like to be clear in what I’m wanting to use for the collection so I don’t confuse my self and more importantly so I don’t waste time and money. Most of the time I have a theme for the range and I stick with that theme to keep the fabrics cohesive and strong throughout the collection.

 

How many people are in your team?

There is me, myself and I! And my pattern maker, samplist, factory, book keeper and accountant.

 How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

I have been on fashion trips over seas. But most of the time the inspiration comes from within. I feel and imagine a lot and from there it creates these little pops of ideas and then it grows.

10612965_777219122335563_9109669175199476108_nWho is your target market?

Women between 18 – 39 years.

How do you go about sourcing your products?
Lots of googling!
Research into fashion
Asking people
Calling and inquiring a lot of businesses in what they do.

Where is the final product made?

The final product is made locally – Fremantle WA. A small handful is made in Indonesia which is mainly the leather side.

What’s your current achievement with the brand that you are most proud of?

Proud that WH is 100% pure and organic. The whole brand has been curated and created by myself. And to have started the label up from nothing is truly inspiring and I feel lots of women can be inspired by each other as we are all strong and passionate beings.

 

How many years did it take for your idea to hit reality and start becoming a reality?

A good year.

Before creating your brand did you work for another label?

I didn’t as I just thought – hey lets do this! And threw myself into the deep in, head down, bum up!

Which fashion designers do you aspire to?

Stella McCartney,Chanel,Kate moss and the Olsen twins


And lastly, any advice to people who want to get into the industry?

Do it! But, make sure you have the knowledge, strength and financial back up to start. Something tricky and hard as this industry will leave you red and raw. They say to make $100,000 you need $1,000,000.

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Special thanks to Natalie Donovan xx

Website : www.wildhorseslabel.com.au
Facebook: https://www.facebook.com/pages/W-i-l-d-H-o-r-s-e-s/150633064994175
Instagram: @wildhorseslabel

 

 

ONEBYONE

ONEBYONE-LOGO-2011_LOGO450PXwww.oneby1.com.au

tuxpi.com.1413415478
Matt Newman created ONEBYONE the label way before it was the popular renowned street wear brand it is today. Matt was fresh out of completing his Diploma in Graphic Art and Diploma in Graphic Design. Matt originally started his brand by focusing on creating board shorts with an outcome to eventually be sponsoring extreme sport and water sport brands.

Today his ONEBYONE street wear company was recreated into the world of fashion. His style is out of this world and there is much meaning behind his brand along with his different themes with each season. He is a man who breathes for summer with a seaside lifestyle. His outlook on life seeps through his creative ideas in his clothing. Providing the image of his brand it has today.

oneboneyboneWhat is your label about, I’ve noticed with a few things with ONEBYONE is that you have a strong theme having in your videos for each season; tell us more about that and your story. 



My ONEBYONE label does have a theme to it. If you watch the videos we always use the same models in each film so that you feel apart of the story and can visualize what is happening each season. It’s kind of like a runaway love story in each season. Each season brings something new such as a change, new beginning the way life really is. Life always changes as well as clothing and fashion. My brand is a journey through the themes.


When I had first started ONEBYONE, I had focused my brand as only the intention of creating just surfboard shorts. This stopped quickly as I didn’t want to put in a genre.

I could see the industry was changing as to when I first started my brand. Rip curl, Billabong and other big brands were being out grown by street wear brands. If I kept creating surf wear my brand would eventually die out, I had to develop my range further to become street wear brand. When I converted my brand into street wear I wanted to stand out and be more adventurous than other brands. All my seasons have themes and this corresponds with the seasons.


What’s a usual day in the office?

My usual day is talking to stores, dealing with manufactures, working daily on designing and looking after my brands image. Making sure production is on track. I’m already ordering for next winter 2015!
Writing and replying to emails, PR and searching for fashion bloggers who I can collaborate with. Then designing at night, sometimes till 12am it’s the only way I get into the zone I cut myself from everything and make that commitment at night.

Did you study fashion? If not what did you study?

No I didn’t study fashion.

I went to Holmesglen Tafe Melbourne studied a Double Diploma in Graphic Design & Advanced Diploma in Graphic Art

1660365_10152274055251518_1589364016_nWhat is your favorite part about being a fashion designer?

My favorite part is seeing someone wear my label. If its out in nightclubs, beaches or down the street. Seeing your brand out and about gives me a rewarding feeling about myself and the brand.

How did you select the materials you used?

The materials I use is a cotton viscose. 55% cotton 45% viscose. This makes the material feel very soft, In fact it’s what people notice when they come into store and touch our clothing. It also fits nice as well comes out of the wash without damaged to the garments. The quality is better than your normal cotton t-shirt and the quality is important when you purchase anything in stores and online.

How many in you’re team?

Three part time and one full time around up to six people when the store is open at Philip Island in the summer. The brand is constantly growing and expanding there could be more employees in the future!
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How did you get to where you are now with your label?

It started as a hobby, I would dedicate long nights without making any money at the start. Anything that I did profit I would put it all back into my brand. From hard work and dedication is where I got to where my label is today.

How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?

I tend to have a theme in each collection. Sometimes it can relate to what’s currently going on in my life at the time. Sometimes it can as well be reflecting about the summer that has just past. Emotions as well come to play with each theme and collections are part of that. I just can’t come up with the collection straight away. Life’s journey is what makes my ideas come to life or where I am traveling at the time. Such as my pervious collection was called “Lost Heaven” That reflected on how I traveled to Thailand. It’s just all about my current situation and what is happening around me will reflect straight into that season as well a mix with current trends.


Who is your target market?

Well, I say 16-35 but to be honest as I mature the brand matures.
So it grows with me along with the target markets.
onebyeone8 How do you go about sourcing your products?

Well normally I buy samples and from overseas then I do some quality assurance measures on them. Washing them multiple times seeing how it takes. Then from there I get a feel for what’s in trend and I create my own look. I normally send over the trade sketch to china to create the sample that is reproduced with my own unique touches to it.

An example is that I liked a jumper that fitted well it but it was produced with polyester but I wanted to make in different material. So I sent swatches of material that I prefer. Then I create a jumper that will match the fabric and add my own special touch to it to make it unique.


Matt how did you learn about fabrics?

I threw myself in the deep end and taught myself about fabrics.
I learnt on the way with creating my brand and when you create something that you love and passionate about, you become very determined to learn everything you can to pursue your dream.
Dedication is the key!

Where is the final product made?

The product is designed by me in Australia. Final products are made in China.

46570_10151315144366518_598883346_n What’s your current achievement with the brand that you are most proud of?

My most current achievements are often being the most popular/top seller brand on the iconic. Which is fantastic as you know they have more than 250 male brands on the iconic and to be top seller is absolutely the best feeling. I am really  proud about my brand and knowing that the public loves it really makes me feel I’ve achieved a great outcome!
As well opening up my own store down at Phillip Island, which has been around for about 5 years now.

How many years did it take for your idea to hit reality and start How long did it take for your brand to become the strong brand it is today?

When I first started off business was booming in retail, it was a very easy environment to sell clothes to stores before Recession hit. When I first started people had money to spend, Chapel street was booming, Bridge Road had shops everywhere.  During recession it became a really tough time for retail. It first affected with surf wear shops and then moved on to the other fashion brands. No one was taking on new brands onboard, I had to restructure everything and re-born my brand in a tougher environment. The retail market is a whole different ball game, I had to make sure I could keep up with my competitors in this new environment.

Who are your inspirations? What Fashion designers who you look up to?

My inspiration and who I look up to happens when I go to Hong Kong yearly. The big brands there are just so incredible especially the window displays there such as H&M and Louis Vuitton are amazing. Checking out the street wear too whilst I’m there really give me an insight to new ideas for the brand.

321007_10150385989521518_223669426_nAnd lastly any advice for people who want to get into the fashion industry?
If you know what your up for and have a passion and love for designing then go for it. Also another word of advice is that you have to put in the hard yards and dedicate your life before you start making any profit.

Special thanks to Matt Newman

Instagram: ONEBYONE_CLOTHING
Facebook: https://www.facebook.com/ONEBYONECLOTHING

APOM

apomhttp://www.apom.net.au/

APOM is the collaboration between Kajsa Kvernmo and Kate Brook, a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.
The two met at university started designing together in their final year, both undertaking a second degree, with a dream to pursue, years of interning and work experience behind them, a vision unlocked and empowered by our chance encounter

Kajsa is Sami indigenous Norwegian, which is a group of people who have a rich culture, their own language, and deeply engrained tradition. The Sami have a deep connection with nature, they live by the law of nature and learn from an early age to respect and cherish it.
 Kate grew up with polish heritage and spending time on her grandparent’s farm in the Adelaide hills. As a child, on adventures with siblings she would dream up dazzling stories assisted by her, grandfathers involvement in horse racing and a her grandmothers closet full of race-wear treasures.


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Prints are an integral part of the APOM brand. They work with a local artist each season to design a print that is unique to their own label. Collaborating with local artists to turn their creations into unique prints and an inherent narrative behind each collection, they strive to bridge a connection between the wearer and the creator of each APOM garment. Kajsa and Kate pride themselves on making beautiful wearable clothing that is not too delicate to be lived in. From the high quality fabrics to the carefully designed cuts and details, the collection resonates with those seeking both quality and beautiful design

What is your label about? 

APOM is a label dedicated to easy wearable day to day clothing.  Beautiful quality flattering silhouettes.

What’s a usual day in the office? 
We religiously sit down every morning with a cup of coffee and de brief. Plan the day, talk about what’s happening with the label and have a giggle. Besides the coffee everyday is different from the next depending what stage of the season we are in. We could be pattern making the whole day or visiting suppliers/ customers or the factory.

apomsssss

SS 14/15 Carousel The Minty Dress Photography – Amie Milne Styling – Rebecca Vitartas

 
Did you study fashion? If not what did you study?
 
Kajsa and I both studied Fashion design in Melbourne.

What is your favorite part about being a fashion designer? 
We are very lucky to have a career in something we love doing, not a lot of people can say they get to go to work doing something they love with their best friend. Our favorite part of our job is seeing each collection come together, after months of pattern making and toiling seeing a beautiful array of garments is the best feeling.

 
How did you select the materials you used?

We are always drawn to texture and color, we initially pick out a few key fabrics and try and fill in the gaps with some basics. We work with an artist each season to design a new print based on the inspiration behind the collection.

Before creating your brand did you work for another label?

Kajsa and I both interned in our last year of university.

 
What made you create this label? Tell us your story

We both finished university and where at a point in our lives where we wanted to create something for ourselves. Tired of throw away fashion we hoped to create something a little more meaningful.

 
 
How did you get started in all this?

We always had a love for creating which led us both to study fashion, which eventually led to the label – an outlet for us both to be creative.

 
 
How did you get to where you are now with your label?

apomssss

SS 14/15 Carousel Boss hostler pant Photography – Amie Milne Styling – Rebecca Vitartas

We have worked extremely hard for the past two years. We started the label fresh out of university and were a little niave. We made a lot of mistakes but learnt hard and fast not to make them again.

How and what gives your inspiration for each collection? Do you  
 
go on fashion trips to gain inspiration? 

We base each collection on a narrative, creating a story inspired by something that has come into our lives during the previous 6 months. It could start with a song, a movie a news story anything that has sparked a thought of inspiration and stayed with us.   Before we begin designing again we like to get out of the studio, we often take a day or two and get out of Melbourne to refresh and relax and talk about what we want for the next season. 

 
Who is your target market?
The APOM lady has her own style. She likes to be comfortable but still feel elegant.  
she has an active lifestyle,  and needs her clothing to cater for that. We have found there is no limit on who wears our clothing, we have found women from all ages wear APOM clothing the way they want.

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SS 14/15 Carousel Photography – Amie Milne Styling – Rebecca Vitartas

Where is the final product made? 
We have a factory in Melbourne that makes about 80% of our garments, all our printed garments are made  in India. 

 
What’s your current achievement with the brand that you are most proud of?

 
Seeing our first collection materialize and sold in stores around Melbourne. It was the first time we saw our clothing on a rack. These first few months were very exciting times. Every little achievement APOM gets we still get a bit of a buzz out of, the Label is still growing and every day is exciting for us.

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SS 14/15 Carousel Banjo shirt Photography – Amie Milne Styling – Rebecca Vitartas

 
 
Who’s your inspiration/ fashion designers who you look up to?

We admire women who have ever lasting style like Katherine Hepburn and Grace Kelly. We get inspired by local artists and makers but some of our favorite designers are Phoebe Philo and Proenza Schouler for their innovative prints and textured fabric

Special thanks to Kajsa Kvernmo and Kate Brook xx

Spring Fling

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It’s springtime and it’s time to give up our black attire. The time for colour is upon us.From my recent adventure to London town I picked up some new threads.
 Colour was all around me & peg pants were a hit. 
It motivated and inspired me to brighten up for the season.




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Photographer// Dermie // Defiant Arts
Blouse//Topshop //   Pants// Topshop //   Necklace // boutique shop //  Shoes//Forever New //  Lipstick// Mac//

Stage Label MSFW 2014

Stagelabel-Light
https://www.stagelabel.com

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Myself & Brittney

It was an unbelievable privilege to be invited to one of Melbourne’s exclusive Fashion shows – STAGE LABEL MSFW. Collaborated with the elite A list of who’s who in this iconic industry held in the regal palace namely, the MON BIJOU overlooking Melbourne’s vivid lights.

As the elevator doors slowly opened, my eyes gazed towards the opulence of the carefully created scene. The adrelenin of countless guests waltzing around the shimmering room tapping cheek to cheek with fancy cocktails in hand to mark their territory. We were cordially welcomed by beautiful host Letitia Sindt and Liam Hall and with a gracious greeting from CEO Rohit Bhargava.

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Myself & Letitia

What made this event up close and personal was the interactive show case. Interactive you ask? Yes, guests flocked to communicate contentedly to designer’s who were mingling and happy to tell their stories around the plush busy suite. Engagement with the closeness of striking models professionally strutting on and off the narrow runway was breathtaking. The aroma of the fabrics swishing in the air as models raced past me was spectacular. The norm for these events you would be a part of the audience observing designer’s collection, not at this event, you were part of this stunning show.
Excitingly gathering my thoughts walking up the staircase, people were whooshing past to make their statements to finalize last minute details. Throughout the evening I tapped shoulders with proprietor Mike of the successful Toni and Guy salons from St Kilda and Armadale as well as the prosperous Toni and Guy team also from St Kilda and Armadale locations. Thanks to Mike a backstage VIP pass was issued to me and did I grasp the opportunity to investigate the vibe. Backstage I had the prospect to meet another icon designer, Brittany, whom I will be featuring on my blog at a later stage.

The show had begun with models boasting each designer’s unique collection gliding down the runaway. I loved every moment of this extraordinaire showcase. Each designer showcased during the evening is featured in an interview steered by ROHIT below.

About Stage Label
 Rohit Bhargava, StageLabel’s Creator and CEO, noticed countless talented designers were struggling to gain recognition in the highly competitive fashion industry. After witnessing himself that many of his peers unsuccessfully beginning their own label. Rohit had a vision and stage was born.  

launching in November 2013 StageLabel has already signed over 85 designers across Australia to it’s unique platform and will be launching international designers to our platform in the near future.

How does it work?

StageLabel provides pathways for our designers.
StageLabel connects emerging designers with a fashion forward community, who get to select which designers and garments are going to be successful on the platform, and in return, receive an early access period to pre-order limited run, custom made items as well as additional rewards and discounts for the first few backers for each Project.

It is a unique “crowd-funding for fashion” platform where fashion brands and labels can test, validate and fund individual designs from their collection, while giving members from our community access to unique, limited edition garments

Unlike traditional crowd-funding platforms, StageLabel aims to solve barriers faced specifically in the fashion industry.Where most crowd-funding platforms are used as a one-off source for an initial capital injection for a label, StageLabel helps designers test the market for individual designs from their collection pre-production

Focusing on working primarily with emerging designers,
This allows designers to be smarter with the way they invest their limited capital and by providing the funds for the entire production run by pre-selling garments, we remove all the risks associated with creating and holding a large inventory of items.

In a short time since the début Stage Label. It has quickly established itself as one of Australia’s fastest growing and most exciting start up company. Recent achievements “Top 10 start ups to watch in 2014”
Congratulations to the team. I cant wait to see this brand achieve more everyday helping others achieve their dream in the industry.



BACKSTAGE


Behind the scenes the crew from TONI & GUY.
Fresh from the UK runway hairstyles. The team did a superb job with creating all the hairstyles for the show at stage label on the night.

May I add the most friendliest hairdressers I have met. All had such beautiful personalities it was a pleasure to had met them all.
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Special thanks to CEO Rohit Bhargava for supplying me with these interviews of each desinger on the night.
Like what you see? Head to https://www.stagelabel.com/projects to purchase your favourite garments from the night!
As well all links to garments are below each photo.


Danielle Power-Silk 

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Your name:
Danielle Power-Silk

Name of your label: Danielle Power-Silk

How the label started/ how long it has been around for:I’ve been designing since high school. I haven’t launched my label yet.

Your background: 

New Zealand fashion designer now based in Melbourne. I have shown several of my own designs at New Zealand Fashion Week with one winning a highly commended award. I have also made it to the finals in two design competitions in New Zealand.

Your inspiration/ vision behind your collection:
I have not released a collection yet. I am showing two of my designs from New Zealand Fashion Week. One of my dresses is inspired by the 1950s, my fur trim coat is inspired by Louise Brooks and Dita Von Teese, my monochrome print jacket is inspired by Chanel

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Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

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Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Center Coat: https://www.stagelabel.com/projects/danielle-power-silk/return-to-glamour-by-dps
Right Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

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Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Right Jacket: https://www.stagelabel.com/projects/danielle-power-silk/dps-blouse



Your name: Samantha Lentini

photo.

Greg and Angie Photography


Name of your label:
 s.L.c The Label

Stands for: Samantha Lentini Creative

How the label started/ how long it has been around for? 

Started working on it in Jan 2014, launched online store in June, 2014. ! !

Your background in fashion?

After graduating with a Bachelor of Design (Fashion) in 2012 at accredited Australian fashion institution RMIT, Samantha Lentini, the brains behind s.L.c, dabbled in many types of fashion. It was not until her graduate year when a like for creating fully functional clothing with slight quirky accent was discovered

s.L.c the label began its conception when a considerable gap was discovered within the Australian fashion market for flatteringly comfortable and easy-to-wear garments with an understandable price-tag.


Your inspiration/ vision behind your collection? 

Through pattern placement, fabric selection & overall cut, s.L.c seeks to create a look that is highly C.C.C: Clean, Cool & Comfortable. Furthermore, it prides itself on its highly creative design process. All prints are derived from Samantha’s original hand-drawn illustrations which have been resolved with necessary technical modifications.

This collection is heavily underpinned by three things: wearability, comfort and form. It works under the strong belief that style is & should always remain easy.

Things to not forget
My digital prints are 100% original, derived from my own hand-drawn illustrations.
I proudly manufacture in Australia

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Photographer: Stephanie Thy

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The line box crew : https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew

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Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

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Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-muscle-tee
Center The Line Box Crew: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

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Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-raglan

Styling tip: Pop them on with basic bottoms (leathers, denims, marl greys) and you’re good to go!


Kev Koyu: KKOYU

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Your name :
Kev koyu

Name of your label : Kkoyu

How the label started/ how long it has been around for :I am currently working on launching my label, as it is now progress. I have started last year after I registered as a designer at fashion gala ( butterfly foundation) charity event.

Your background: Currently studying fashion design and technology at RMIT.  I’ve realized how much I wanted this and, now, working to hopefully towards launching my label. As I am still 19 years old, I have a  lot to learn. I do not want rush into something that is beyond my reach. I am Ambitiously working hard, experiencing and learn about the fashion industry.

My vision for KKOYU is to depict modesty and sophistication. I truly believe modesty is a way of elegance and class. It is what every woman should have.  

Your inspiration/ vision behind your collection 

This mini collection is based on the inner beauty of flower. I am inspired by flower movement of wind, layers and the shaping of variety of flowers. I’ve looked into monet garden as a research.  When females wear these pieces I want them to embrace their inner beauty. regardless of age or time we should always be beautiful in what we wear, this range truly depicts the feminine nature within us.

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Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Center Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

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Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Right Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress

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Left Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

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Top: https://www.stagelabel.com/projects/kkoyu/leafy-top
Skirt: https://www.stagelabel.com/projects/kkoyu/leafy-skirt


Styling tip:
 Whilst I was designing these looks, i wanted to suit  wide range of customers. So with each garment you can dress it up or down changes to your event. A pair of suede heels and oversize coat, or nike sneakers under the pedal dress. Will look great either way.  The colour platte is neutral so embrace bright colours through your lipstick choice or accessory choices.



Ashleigh Becker: AshMaybe

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 Your name: Ashleigh Becker

Name of your label: Ash MayBe

How the label started/ how long it has been around for: Since the end of 2013, after I finished university

Your background: I have always been a creative person, but came to focus on fashion, probably because of my love for clothes. I studied at RMIT, and now have a Bachelor in Applied Science – Fashion Technology. This course gave me the skills and knowledge to start my own label.! Your inspiration/ vision behind your collection: I love working with bright coloured fabrics, and combining two fabrics within a garment. The two dresses are a perfect example of this. The t-shirt and playsuit were inspired by all the mesh that is around at the moment, and combining two textures within a garment, instead of colours.

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Dress: https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

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Garments from left to right 
Dress (sunglass print)https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-sunnies
Playsuit: 
https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee
Dress (stripes):  
https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

A styling tip for each piece: The Majorca dresses can be worn casually on a summers day, paired with black sandals and accessories. Or dressed up for a night out, with some sleek heels, and a black clutch. Similarly, the Elizabeth Tee can be dressed up, or down. It would look great with some denim shorts, or leather-look leggings, and heels. The Victoria Playsuit is more suited as eveningwear, with some elegant heels, black clutch, and subtle jewellery.

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Stuz Photography

Left Playsuit: https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Right Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee


Brittney Hunt: Brittney Ann

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 Your name: Brittney Hunt
Label name:
Brittney Ann

How the label started/ how long has it been around for: Brittney Ann is a relatively new label and was only started this year

Back ground: I have always been interested and intrigued by fashion and have currently studied the Advanced Diploma of fashion design and technology at Kangan Institute. When finishing school I aim to produce and sell my own brand of clothing under Brittney Ann and to eventually open up my very own shop in Melbourne.

Inspiration: I was originally inspired by texture for this collection as you can see in the velvet jackets and the dots on the minky dot dress. It was then I experimented in weaving and was taught by an aboriginal elder to weave baskets out of matt rush grass, I then interpreted this technique into my own style, hence where the grass top and hats were born. This collection is based on textural fabrics, androgynous silhouettes with elegant touches such as open backs and ambiguous darts.

Styling tips: The ready wear pieces can be styled together for day or night. With exception of the grass woven top which is an avant-garde piece and she only be worn on special occasions.


Having been told by Brittney herself backstage, about her exquisite collection she had created. I was literally blown away by her hand crafted garments & pieces  the texture and feel was divine giving it more appeal to her collection  

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Left Woven grass top: https://www.stagelabel.com/projects/brittney-ann/woven-grass-top
Pants: https://www.stagelabel.com/projects/brittney-ann/gor-pant

Right Hat: 
https://www.stagelabel.com/projects/brittney-ann/grass-hat
Dress: https://www.stagelabel.com/projects/brittney-ann/little-black-dress
Coat: https://www.stagelabel.com/projects/brittney-ann/teal-velvet-jacket 

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Dress: https://www.stagelabel.com/projects/brittney-ann/white-minky-dot-dress
Hat: https://www.stagelabel.com/projects/brittney-ann/small-grass-hat
Coat: https://www.stagelabel.com/projects/brittney-ann/velvet-coat

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Emma Lockey – EMMA LOCKEY

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Your name: Emma Lockey

Name of your label: EMMA LOCKEY

How the label started/ how long it has been around for?
This is a new start up company, launching its first collection with Stage Label during Melbourne Spring Fashion Week 2014

Fashion Background:

I am a Fashion Design and Technology student at Kangan Institute Richmond, doing my final year of the Advanced Diploma. Colour has always inspired me and I love to experiment with different textures, colours and patterns. Having grown up in Singapore i was immersed  in different cultures this influenced and inspired an oriental touch throughout most collections. I’ve always been involved in theatre – both acting and costume design which has informed my approach to fashion design – bringing  an element of the theatrical to everyday.

Your inspiration/ vision behind your collection?

Inspired by the 60s Beatle mania, flower power and a kaleidoscope of colour. This collection – Lucy in the Sky with Diamonds brings  colours and patterns inspired from the Beatles song – so Picture yourself in a boat on a river. With tangerine trees and marmalade skies. Close fitting faux suede bustier and a knit dress or top, teamed with quilted metallic highlighted separates. These combine to carry you through from  the office into the night with an exciting range of looks to make heads turn

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LSD collection is all about having fun – bringing colour to winter, and being adaptable and versatile. This collection moves from day to night and can be accessorised with casual flat shoes or heels, but pair the collection with high platforms to fully compliment its 60s origins. Similarly have fun with hair and makeup – tease up hair and line and shadow eyes to bring flower power back!! !

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Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

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Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

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Top: https://www.stagelabel.com/projects/emma-lockey/lucy-in-the-sky-with-diamonds-knit-top
Skirt: https://www.stagelabel.com/projects/emma-lockey/beehive-skirt
Coat: https://www.stagelabel.com/projects/emma-lockey/kaleidoscope-coat


Helani Sarath- Kumara: Gather & Stitch 

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Stuz Photography

Your name: Helani Sarath-Kumara

Name of your label: Gather and Stitch

How the label started/ how long it has been around for: 
I started Gather and Stitch in 2010 about 6 months after finishing a degree in Visual Communication at UTS. In 2009 when I was visiting Sri Lanka, I was in a rural village where they did not have enough money to finish building a building to teach children (after school tuition given free of charge to monetarily disadvantaged children).  I saw this building at the time and wondered if there was anything we could do back in Australia to help out. I started planning a fashion show to raise the money and also to launch the label. I created Gather and Stitch in order to do the fashion show and it took off after that. On the 29th of August 2010, the fashion show raised $5000 (the building is finished now!) and attracted 315 guests.! !

The fashion show was co organised by my now husband, his expertise and know-how contributed heavily to its success. There was also around 52 friends who helped make that day work from sound to make-up to backstage – everything happened because of them. For the last 4 years I have created a studio from home and use this as the base for Gather and Stitch. It has grown into a couture fashion label, as well as including hair and make-up artistry as a service.! !

Your background: Background in Design – Bachelor of Visual Communication @ University of Technology Sydney. ! !

Your inspiration/ vision behind your collection: Summer sunsets, ice-cream, the beautiful ‘blues’ and ‘pinks’ the sky and ocean make at dusk.

When each garment arrived out on the runway. The elegance to each garment came alive, the beautifully textured lace garments each piece was so gently and beautifully created. It had a romantic and elegant vibe to each.

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Left Top: https://www.stagelabel.com/projects/gather-and-stitch/golden-caramel-top
 Skirt: https://www.stagelabel.com/projects/gather-and-stitch/golden-carmel-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top 
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

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Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

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   Left Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

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Left Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/cotton-candy-skirt

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Styling tips:

Sweet Strawberry Top with Strawberry Sorbet Skirt is Best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt
Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match
Mint Sorbet Top with Cotton Candy Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt

Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match

 Strawberry Mint Top with Mint Sorbet Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt.Best worn together with gold or nude heels
Golden Carmel Skirt – best worn with Golden Carmel Top

Le blonde Fox
xx

 Special thanks to CEO Rohit Bhargava

Bird & Knoll

birdknoll

BirdandKnoll_MacaylaChapman_NatalieKnoll_circle_lowres_largeBird and knoll was founded by Macayla Chapman and Natalie Knoll in 2013.  Both dynamic duos having Natalie’s talent behind the camera and Macayla’s creative business background having a broad experience in New Zealand with the most successful fashion businesses. Collaboration focuses on combining tactile, quality textiles and finishes with distinct photographic images to create a beautiful brand of lux accessories. Each of their luxurious oversized cashmere-blend scarves is printed with a photograph of an iconic and exotic destination – a narrative of the modern woman’s contemporary lifestyle and travel aspirations.. “we have set out to create an accessories collection that the discerning fashionista would use as the final edit of her outfit – like a great handbag, a beautiful pair of shoes … an eye-catching scarf” says Chapman “these are pieces that simplify her life with their versatility, quality and creative impact.”

I was delighted when Natalie agreed to be interviewed for LeBlondeFox about what Natalie and Macayla have created together. Below is a further insight about the two and their brand for us to read. Their achievements with the brand are rising and which we are proud to see in our Australian brands as they continue to do so!

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What is your label about?
Bird and Knoll is elegantly brings together fashion, travel and photography on our oversized cashmere blend scarves. We are very much about luxury and quality and versatility.

 
What made you create this label? Tell us your story.
I (Natalie) have been a professional photographer for more than ten years but had been looking for another creative outlet for a while. The idea came to me when we were travelling and I knew that I needed to do this with friends and fashion aesthete, Macayla. We have been working on the label for a year and a half now and have just lauched our second collection to our more than twenty stockists across five countries and online. 

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How did you get started in all this?
We had the business background from my years as an investment banker in London and New York. We had the creative photography from my more than ten years as a photographer and we had the fashion and editorial industry know-how from Macayla’s experience working for top fashion labels in New Zealand doing sales and marketing. Taking all of this knowledge and experience and a lot of research and product development, we have slowly but methodically built a brand that we are very proud of. 

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How many in your team?
The business is really Macayla and I but we have a phenomenal support team with our PR firms in Australia, New Zealand and New York and from our supplier in China.

 
How did you get to where you are now with your label?
A lot of research, asking the right questions, comparing what we have and want to do with what is out there, taking constructive feedback from our stockists and customers…really focusing on important details that make the Bird and Knoll experience a complete one. 


How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?
 
 Bird and Knoll appeals to a broad demographic right from younger fashionistas to more mature fashion doyennes – but they are always women who recognize the value of one of our scarves as the final edit to their outfit.
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How do you go about sourcing your products?
Once we have quite a clear idea of what we want from our own research, we liaise with our supplier agent in Hong Kong who is brilliantly effective at helping us to source the right finish, the right quality, the right look for Bird and Knoll.

How many years did it take for your idea to hit reality and start becoming a reality?

It took us a year from when we first started talking about it to delivering our first collection to stockists.

 
Where is the final product made?
Our products are made just outside of Shanghai using an Italian owned company with representation in China. They are as pedantic about quality as we are. 

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What’s your current achievement with the brand that you are most proud of?
Being described by Harpers Bazaar as a failsafe travel accessory, being instagrammed by Lindy Klim and Lesley Crawford, being selected as part of the wardrobe ensemble for a new Australian movie…There have been a lot of highlights! We are really so happy with how Bird and Knoll is flying… 


 
What are your future plans with your label?
Scarves will always be the core product of Bird and Knoll but we are looking to introduce an interesting and beautiful new product next year. We have also started collaborating with a well-known Australian designer and head to New York next month for meetings with buyers and media there. 

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Who’s your inspiration/ fashion designers who you look up to?
Travel and culture and the imagery they generate are our greatest inspirations but we get a little giddy looking at labels like Givenchy and Chanel for their unbelievably amazing details. Australian designers have really come into their own too – wonderfully fresh and unique perspectives that have really made the world sit up and take notice of what is happening Downunder. 


What’s your feeling for future trends – We see people wanting more and more simplicity in their lives but not at the expense of style. Design is already and will need to continue to accommodate this in cuts, fabric and versatility. 


And lastly, any advice to people who want to get into the industry!
It may sound clichéd, but hard work, research, knowing your market and not compromising on the quality and finish you want are imperative. Most importantly….Be nice!! 
   

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Speical thanks to Natalie & Macayla xx
http://www.birdandknoll.com