IVE MOVED! www.leblondefox.com

Hello to all my beautiful subscribers and followers

THANK YOU so much for following me with my blog, i have now moved websites as I’m still

www.leblondefox.com 

it’s now on a new host and would love you to all subscribe there and connect still and to be able to keep up to date with all my new interviews and blog posts and i continue  to blog about events, interviews and more!

Thank you

Adriana xx

Advertisements

KIRSTY IRWIN

LABEL KW Kirsty Irwin is a self-taught fashion designer from Adelaide. Having started at a young age her talent was strong and didn’t go unnoticed. Before Kirsty would get ready for the weekend she would think to herself “if I could wear anything what would it be”?. From there she would then go on to design her own clothes and draw them from scratch. Such a talented person it takes to do this. Kirsty first began working in retail and from there working as a wholesale fashion agent. After gaining experience she then went on to create KIRSTY IRWIN &  JAGGAR the label. Now relaunching her self-named brand  KIRSTY IRWIN. One of her main focuses is on cutting edge style, and quality as well as high-end pieces for individuals.

aboutagirl

You’ve created not one but two labels! Tell us about JAGGAR The Label. How was it creating your first brand? It must’ve been exciting to get your ideas out and creating a collection!

I had actually started Kirsty Irwin before JAGGAR & that is how Australian Fashion Labels stumbled upon me as a designer. Starting up a label is a very exciting experience and I would encourage anyone to give it a crack, if you have a true passion for it.

Tell us, What made you want to create your own self-named label? 

Although I had almost complete creative control with JAGGAR, designing/owning your own namesake label is a completely different experience. This is what I have always wanted to do in life, so I’m just going for it!

Typical day in the office?

Step 1– Get caffeinated… This is a very important step!

Step 2– Answer the abundant amount of emails you have received overnight.

Step 3– Could be anything! The best thing about this job is that no day is the same. Anything from designing, fittings, fabric approvals, to the administration side of the business.

aboutagirl9 What inspires you when you’re designing a collection?

I find both music & travel my biggest sources of inspiration.

How do you go about sourcing your products? Especially leather, I’ve always been so curious about the process (I’m a big fan of leather jackets… I love them!) Tell us about how you source your leather- to creating a leather jacket or leather skirt. What is the process?

I am a huge leather lover, as you probably know. So it’s all about the quality of the leather. I don’t start designing until I have found the leather that puts a smile on my dial. The process for leather styles always take a little longer, so I have to do these styles before the rest of the collection. So it’s really the leather that sets the mood for the collection sometimes.

What’s it like to see both worlds from model to fashion designer?

My sister is the one living the #modellife! I decided to stop that at a very young age. I think immersing yourself in as many sides of the fashion industry is always a good idea.

aboutagirl5

What is the most challenging thing about creating a label?

There is so much more to it that just designing. Obviously the business side is another huge aspect. You have to wear many hats, so sometimes you aren’t going to know how to wear some of them.

……And the most rewarding? If I see someone in one of my designs as I am walking down the street I give myself a little mental fist pump. I get a real kick out of girls that just contact me on social media, appreciating all the time and effort gone into their garment.

How would you describe your personal style? Does it reflect into your designs?

I always cringe when having to describe my “style”… I like to mix grungy, worn in pieces & match it back with more structured, sophisticated style. This will definitely be imminent in the KIRSTY IRWIN collections.

Your biggest achievement with your brand?

Seeing JAGGAR on the runway at  Fashion Week, has been my career highlight so far. Watch this space!

about a girl

And lastly, any advice  and tips to people who want to get into the industry!

Prepare to work hard & be ready to overcome some hurdles along the way… It’s a wild ride, so make sure you hang on!

Special thanks to Kirsty xx
Website: http://www.kirstyirwin.com
Instagram: kirstyirwinofficial
Blog: http://kirstyirwin.blogspot.com.au

5 Second chit-chat with Kirsty

Most treasured item in your closet? My first ever design… A pair of crazy leather pants!

The person that inspires me the most…… My amazing boyfriend, Tom! He is pretty much a design assistant ha ha.

When I leave the house I never leave without my….. My phone! Instagram never sleeps.

Dream location shoot? Somewhere no one else has ever been allowed.

If I could go anywhere right now I’d go to…………………………… Mexico!

Describe the fashion industry in three words. Exciting, innovative & challenging.

Definition of Style. What does style mean to you? I personally think true style is not something that can be taught; you are born with it running through your veins.

‘Abstracts In A Major’ Kangan Institute Fashion Graduate Event 2014

header I was invited to attend Kangan Institute end of year Fashion Graduate event. Being a former student of Kangan it was great to attend and feel welcomed once again. The event was held at the famous and well-known Federation Square, the section it was held in was a very spacious area known as the Deakin Edge. A number of well-known industry based fashion designers and people of the fashion industry community also attended the event to show support to the students and their pieces. photo 1.PNG

Pop Art / modern art was the theme of the artwork pieces inside the venue. Pop Art is a movement that appeared in the mid 1950’s in Britain. Pop Art is a form of “comic based” looking Art. The artwork was very impressive and was created by the Visual Merchandise students of Kangan.

Jersey Pair Students were waiting in anticipation to show off their collection pieces. All students throughout  the year levels were able to participate and show their collections. The music starts and the parade begins! Models gracefully parade the runway showing off the students remarkable pieces. Steph Bull Wool 1Steph

Millie_Louis 1Millie O’Toole

Showcasing a range of different fabrics and colour palettes. Garments ranged from swimwear, race wear all the way to bridal. Then expression clothing of their individual collection ideas. Millinery students also contributed to the event as well.

grace pair grace 1Grace Price The runway was styled by high profiled stylist Franco Schifilliti for the event. I was impressed by all the pieces and what will be coming up in the future with this great marvelous talent that is on hand. Students with the most impressive and talented work were awarded vouchers and great opportunities with internships from Sussan and Perri Cutten just to name a few. All in all I was very impressed and will be eager to see these talented designers on our Australian market and what next years event will hold, as it is constantly growing and improving.

Amy Bridal (2)Amy Lawrance

Steph Nardella Steph Nardella www.kangan.edu.au


Kangan  Students Interviews

Please take the time and read the students intriguing interviews. They express a lot of knowledge of what they have learnt during their time at Kangan and their student experience at Kangan Institute

Grace Price grace price

You’ve completed your advanced diploma of design at Kangan Tafe, tell us more about your experience with Kangan and what you have achieved since attending Kangan?

When I first visited Kangan three years ago I immediately fell in love with the atmosphere of the whole place, it felt like the teachers actually knew the students on a personal level and really cared about your work and the direction you wanted to take, regardless of what it was. And that was definitely proved to me over all the years that I have studied there. Each teacher has so much industry knowledge its ridiculous!

I began my diploma barely being able to sew a straight line and after three years I can now safely say that line is so straight there wouldn’t be a dry eye in the whole sewing room!

Kangan also encourages all students to participate in design competitions and many of the briefs they set for assessment are detailed to certain competitions. I have been lucky enough to receive a sustainable practices award from a TISA competition where I dyed organic fabric with onion skins, and more recently had three of my graduation collection pieces showed and MSFW.

Our Advanced Diploma class also got the opportunity to go to Jogjakarta for two weeks in July, to study the traditional technique of Batik. This was one of the best experiences of my life, the teachers and students we worked with were some of the most kind and generous people I have ever met. And the incredible things we learnt will forever be useful to me.

Our class left with an abundance of knowledge and a friendship that will last a lifetime.

MAR-image1(hut)

How did you come up with the idea to use the materials you used and why? Did you have a theme as well?

The theme for my Graduation collection was based on Fashion Illustrators and their use of watercolour. I love how unpredictable and unique every drawing is and that you just never really know how the colours will mix or where they will land on the page. I wanted to translate that concept into effortless Resort wear pieces. I love simplistic designs that are easy to wear but still have that exciting element that makes you want to never take it off.

I used a combination of silks, linen and techno spandex, all of which I hand dyed. I decided to hand dye my pieces instead of having them printed because I wanted a challenge and a chance to experiment with a field I am growing a great interest in. And a challenge is exactly what I got, it was so different for every piece and I definitely got better and allowed more freedom for every garment.

What was the process for creating your garments?

For me this was the hardest thing to do. I had several different ideas for my collection, and had to really narrow down what I wanted to do. I did trials, tests, sketches and research and finally come up with something that I loved and then hated and then fell in love with all over again! I feel it’s an idea I can continue to develop and grow with the use of different fabrics and dyes, it’s a collection where the ideas and possibilities are endless.

 MAR-image2(pouty)

What are your goals would you like to be an independent brand or work for a brand?

My goals for the moment is to find my place in this crazy fashion world. I love the industry and all the amazing opportunities it has to offer, but I don’t think having my own label is right for me (not just yet anyway). I’d be happy working for another brand, maybe something commercial?

Advice for anyone who is currently studying fashion?

Do exactly what you want, the fashion industry has a place for everyone and every idea you’ve just got to find where you’re meant to be!


 Millie O’Toole

IMG_20141216_230052

You’ve completed your advanced diploma of design at Kangan Tafe tell us more about your experience with Kangan and what you have achieved since attending Kangan.

My experience with Kangan was a three-year journey full of great opportunities; competitions, placement in the industry, runway shows, award nights, being part of MSFW, a trip to Indonesia and the amazing graduate show.

I participated in many competitions throughout first and second year winning prizes and gaining exposure.

But it wasn’t until my final year where I fulfilled every opportunity thrown my way. This included an amazing trip to Yogyakarta, Indonesia with my classmates. We studied their traditional textile design ‘Batik’ with the local students and teachers from Yogyakarta State University. We formed lifelong friendships, saw beautiful sights and gained a skill not often seen until recently.

After this trip I was chosen to show three outfits in Melbourne Spring Fashion Week- emerging student runway 1. This was an amazing experience that taught me a lot about the industry and the lead up to a show. It gave me exposure and I was then approached for a photo-shoot using my menswear outfits.

Upon completing my final year we had a graduate runway show which featured all my outfits and saw me winning not one but two amazing awards, 2014 outstanding advanced diploma student and Outstanding runway collection award.

My time at Kangan won’t be forgotten as the teachers treat you like family and as they have worked in the industry they are able to pass on great knowledge that they have learnt firsthand. Their mentoring and endless encouragement brought the best out of us all.

Millie Trio How did you come up with the idea to use the materials you used? and why? and your theme.

I came up with my theme ‘Industrial Luxe’ due to being inspired by the industrial buckles i found at a fabric store and materials used within architecture such as concrete, metal, rubber etc.

I mixed the different textures of soft and hard through my collection with the varying materials of denim, wool coating, hand knits against the heavier fastenings such as exposed zip details and the buckles.

The materials in the collection were chosen due to the collection being a capsule collection for A/W15. They were selected due to their fibre, colour, properties and texture. All the denim was hand dyed to create the concrete look, the ombre was hand created and the bold graphic print I designed myself from an image of a concrete feature wall I mirrored several times.

I wanted my urban collection to be cohesive with the colour palette and the individual pieces to be easily mixed and matched to create a modern outfit for both men and women of Melbourne.

What was the process to create your garments?

The process begun with forecasting the trends and undergoing copious amounts of research along with sketches. This turned into many designs that had to get condensed into a five outfit capsule collection. From there I made the patterns and fitted the toiles to my fit models and finally I completed the garments after this long process.

What are your goals would you like to be an independent brand or work for a brand?

My goal for the future is to work for a brand and develop more industry skills and later in life create my own brand either on the side or as a career.

Millie Calvin 2

You won not one but two amazing awards. Outstanding Runway Collection Award and 2014 Outstanding Advanced Diploma Student. How did it feel to win such prestigious awards after completing your course?

I was shocked to hear my name read out for best advanced diploma student even though I had put my blood sweat and tears into the collection and the theory work throughout the year. This is due to being surrounded by so many talented designers.

And then for my name to be read out again for the best collection of the year was honestly the best feeling. I had so many emotions circulating through my mind from shock, to excitement and extreme pride for what had accomplished.

Advice for anyone who is currently studying fashion?

Stay true to yourself


Bec Waldmeyer

becphoto

You’ve completed your advanced diploma of design at Kangan Tafe tell us more about your experience with Kangan and what you have achieved since attending Kangan. We have been offered a lot of amazing experience which being at Kangan, especially this year with doing the advanced diploma. In June we were given the opportunity to go the Indonesia for two weeks to study Batik dyeing at the Yogyakarta State University. It was an incredible trip, we learnt so much about the countries incredible culture and of course about the beautiful art of batik. We met some amazing people and we also bonded a lot as a class which has made this year even better because we are all so close now.

I was also able about to be a part of Melbourne Spring Fashion Week’s emerging runway 1 with some of my class mates. I still can’t believe I was able to be apart of it. To be able to have your garments in MSFW while your still a student is amazing! I loved every part of the experience.

I was so lucky to have the teachers that I did at Kangan, as I have learnt so much valuable knowledge from them that I will have with me forever. bechtree What was your theme for your collection? My theme was called ‘Mirror Image”. It was inspired by identical twins, in particular mirror twins. I have a twin brother so that’s kind of where I got the idea from.

 

Congratulations on winning 2014 Textile innovation Award!

How long did it take you to create your collection? What was the process?

I made three digital prints and got them all printed at the hub. Laser cutting was also featured in my collection which I got made at Melbourne Laser Cutter. For my digital prints I used a photograph I took of a hydrangea in the botanical gardens. I then used photoshop to edit the photos into three different print designs using various mirroring, layering and rotating effects.

My laser cut design was inspired by the pattern of one of the three print designs. It took me a couple of days to create the prints  (from taking the photo to the finished products).

I was really happy with the results! And it was great because I was able to get it all done on shore, which was important to me. bectwo

What are your future ambitions and goals in the industry?

I would like to one day own and design for my own label, but at the moment I’m happy. I really want to be working or interning for various companies to gain as much experience as I can.

Bec was awarded with a Perri Cutten internship


Brittney Hunt

brit

You’ve now completed your Advanced Diploma of design at Kangan Tafe we met six months prior to your completion. What’s it like to have finished? What are your future plans?

I am super relieved to be finally finished studying, but it is sad because I am going to miss my class mates and teachers, because we have gotten so close over the past year.

As for future plans, I really just plan to get a job in the fashion industry and start at the bottom and after a lot of hard work, make it to the top.

How did you come up with the idea to use the materials you used and why? Did you have a theme as well?

I really wanted to continue with the grass weaving technique I learnt from an Aboriginal Elder. I felt so honored to be taught the technique and I felt it was imperative to continue such a raw and unique part of Australian culture in my range. I then built the collection on top of this material so I named it ‘Textured Androgyny’ because I wanted to experiment and blend a whole heap of textured fabrics together into a collection while still making it marketable to a Melbourne clientele. I also wanted to achieve subtle sexuality in this collection, by having open backs, and cross bust darts. These days women walk around with their legs, stomach and chest out to get attention from men, and I just don’t understand it. Clothing should empower women, not denigrate them. britts work

what was the process to create your garments?

It honestly starts how every other collection starts, with a sketch then a pattern and then it is sewn. It sounds quite simple when you put it like that but it’s still hours of work, but I love it all.

What are your goals would you like to be an independent brand or work for a brand?

I would love to start my own brand straight up after school but I honestly need the experience in an established design label first so I can learn in a business setting.

britt'swork
You said that you wanted to create a knit wear range, tell us more.

I’m really excited about this next project of mine. Next year I will be developing a collection of high end knitwear basics, that are made and sold in Melbourne. I will be developing it on the side of hopefully getting a job in the industry but I am very confident and excited to start.


Advice for anyone who is currently studying fashion?

If you want to be in fashion for your whole life then definitely do it, but if you’re just like meh I’ll just do fashion, then don’t. I know it is a bit harsh but there is sooo much that goes into just studying fashion. People seem to glamorize the fashion industry which is fair, but there is so much behind the scenes you don’t see. It’s many hours of overtime and extremely hard work. I know it’s a bit harsh but it’s the truth.I wish anyone studying good luck and I know it’s hard right now but you will get there.


Yisha Wang YW

You’ve completed your first year of your Diploma in Applied Fashion Design and Technology at Kangan. What is your current greatest achievement since attending Kangan?

I just finished my first year Diploma in Applied Fashion Design and Technology at Kangan Institute. I received Outstanding 1st Year Student 2014.  A set of marker pens and a Susan Internship. I was shocked and very happy.

How did you come up with the idea to use the materials you used and why? Did you have a theme as well?

The material I used for my dress is 100% Cotton. I followed a Tom Ford brief our teacher gave us. The theme for my dress is Diamond Rain, a myth that unicorns showers in diamond rains. photone

Photo by: Bianca Fioritti for Aevoe

What are your goals for the fashion industry?

My goal is to make clothes that make people happy also as environmental friendly as possible. 

How do you keep motivated throughout your course?

Fashion is always the motivation. 


Well done to all the talented Kangan students. I wish them the best on their careers in the fashion industry!

Special thanks to

Kangan Institute,Melissa Jackson,Grace Price,Millie O’Toole,Bec Waldmeyer,Brittney Hunt and Yisha Wang

xxx

MAUDE Studio

maudestu

Glitz and Glamour there is never a dull moment with the emerging designer Courtenay. Founder of Melbourne label MAUDE Studio

Having handcrafted all her collection to shimmer perfection. Courtenay’s hard work shows in all her ultimate statement pieces.

I sat down with Courtenay for our interview inside a café, below where her studio is situated. I was lucky enough to get a sneak peek upstairs. I must say it’s very enchanting to see the full range out in display I was mesmerised by the handbags, a truly beautiful collection. From lined up bags to cabineted glitzy sparkly shoes she had hand embellished herself.

Did you study fashion?

I attended RMIT’s, Bachelor Of Design (Fashion) course, I graduated in 2008 with first class honours.

I was awarded Most Promising Student in 2007, which was judged by Karen Rieschieck, owner of Alice Euphemia which was a little boutique in the Nicholson building which housed independent Australian designers. After the completion of my course I moved overseas to Stockholm, Sweden. I interned for 6 months with local designers Fifth Avenue Shoe Repair. It was a small boutique fashion company where i got to work in all area’s of the business. The designers there was really creative and inspiring, it was great to work alongside her.

What was it like to intern overseas?

I always knew when I graduated I wanted to go to Europe. My internship was for six months. It was a fantastic experience, because it was a really small team of seven people, so it was very hands on. After my internship I then started working for a much bigger company, which gave me a different skill set and valuable knowledge into the high street market.

What is your label about?

MAUDE Studio is very much about stand out pieces. I focus on capturing the preciousness of an object within wearability as well trying to make something fun, interesting and unique. It’s also a celebration of design imagination. i want to develop the idea of creating preciousness within certain objects, that’s what i’m exploring at the moment. I don’t take myself too seriously and I love what I do. MAUDE Studio is about people who want to celebrate their unique personality and style. The brand is for anyone who is after something fun and interesting. The Maude customer is outgoing, independent and smiles involuntarily in response to shiny things. It’s not so much about an age group, more about a mindset and attitude

 

What made you create this label? Tell us your story

I’ve always wanted to have my own design studio but before I could start on my own label, I wanted to gain some experience in the industry. After working within a small and super creative boutique design firm, I then worked at a much larger and more commercial fashion company, so I felt quite confident in being able to start my own label.

What’s a usual day in the office?

My studio overlooks a gallery space which is such a nice place to arrive to every morning. Basically at the moment I hand make all the pieces so that takes up most of my time. My usual day is centred around sewing, cutting out fabric pieces, applying all the hardware different gold hard wear plates installing them. Answering emails and getting in touch with people, being present online and in social media.

How many in you’re team?

Currently its just myself, however I have some really special and amazing people who have donated some of their time to helping me out at this early stage. Also I have worked really closely with Niika who are an amazing digital agency and managed to create an incredible website and online store which reflects the MAUDE Studio style.

MAUDE Studio Bucket Bag

MAUDE Studio The Candy Collection Bucket Bag in gold

How did you learn to create and make your handbags?

I taught myself how to make them. I learnt at Fifth Avenue Shoe Repair that you can make anything you want however you want, there are no rules. Coming from a womenswear background, I approached handbags the same way you would a garment. However it was a long process of trial and error to make the bags perfect, as the they need to be practical, functional, long-lasting and durable-as well as pretty and fun!

How do you go about sourcing your products?

It just depends, I try to find my fabrics locally but unfortunately that is difficult. Often I can’t find what I need so I have sourced some of my fabrics though an overseas wholesaler, but where I can I will buy fabrics locally.

What materials do you use?

I use synthetic fabrics different variations of PU and PVC, as well as Polyester. I’m vegetarian so I prefer not to work with leather, and there are some really amazing synthetic fabrics available.

MAUDE Studio Diamond

MAUDE Studio The Candy Collection Diamond bag in Lilac

 

Where is the final product made?

All items are handmade locally in Melbourne by hand.

How did you get to where you are now with your label?

Experience and hard work. Having worked for a small design label helped me learn how to run things in my own small business. In addition to this, working for a larger company helped gain an understanding from a really structured business perspective. I have also just completed a Certificate 4 in Small Business so that was really useful and relevant.

How and what gives your inspiration for each collection?

My first collection Blue Planet (2012) was very much inspire by David Attenborough’s documentary titled “The Blue Planet” I’ve always been fascinated by sea creatures and in this collection you can see it is very much present. It was a five piece woman’s wear capsule collection featuring delicate pleating and flounces to emulate underwater creatures.

maudephotone

MAUDE Studio Blue Planet, Silk organza pleated dress

Glittermare (2013) was a mixture of shoes and clutches embellished with brightness and sparkles and spikes. I managed to source a whole heap of sample jewellery at the time and I came up with the idea to use all of those to regenerate something existing to make a new and exciting creation. I wanted to make pieces which were really over the top bling, crazy cool it was a scary fun look that I developed and applied onto clutches and shoes. I love the photos of this collection its one of my favourite shoots.

maudephototwo

MAUDE Studio Glittermare, Iridescent spike clutch

 

The Candy Collection (2014) I knew I wanted to explore handbag design and so I decided to start to develop and focus on that. The Candy Collection is a 5 piece ensemble of bright and shimmery embellished handbags reflective of all things sugary sweet and artificial. It is currently available to purchase via the online store. I wanted to represent the feeling of being in a candy store but also make something beautiful and unique at the same time.

MAUDE Studio Shopper bag

MAUDE Studio The Candy Collection Shopper bag in lime green and lilac

My previous collections, Blue Planet and Glittermare were both developed as just personal creative outlet. Whereas The Candy Collection is my first commercial collection available for purchase

 

What is your favourite part about being a fashion designer?

Working for myself is great, I have so much creative freedom. Previously I had worked for a really big company so now working for myself I can explore different ideas and concepts that inspire and drive me as a designer. Being able to do what you love and what interests you then finding a customer who appreciates that is very rewarding.

What’s your advice on networking to all our emerging designers and students?

Be outgoing and introduce yourself, be interested in what other people are doing. Follow people up people and if your very genuine about yourself and what you love people will recognise that and be interested in helping you out. Also, be nice it’s free and you never know where it will lead you.

MAUDEStudioTheCandyCollection

MAUDE Studio The Candy Collection Diamond Deluxe bag in iridescent white

What’s your current achievement with the brand that you are most proud of?

Getting my brand off the ground. Everything has come together really well and I’m really happy with the brand identity and the collection. I feel really proud of the online store and fortunate to have been able to work with Niika who have done such an amazing job with my website and online store. I’ve also had great people help me through the process supporting me at different stages with different things.

 

How many years did it take for your idea to hit reality and start becoming a reality?

The concept has been bubbling ever since I was a fashion student. But so far its been eight months and the online store launched a couple of weeks ago.

Who are your inspiration/ fashion designers who you look up to?

Lots of people as well lots of different things! I do have a huge appreciation for Manish Arora he is amazing. What he does is what I dream about doing, he’s really into embellishments and delicate designs, which I admire and love.

And lastly, any advice to people who want to get into the industry!

Try and align yourself with people who you admire and look up. Also with whom you want to see yourself as eventually. Try and get close to them and learn from them. My internship really defined me as a designer. Choose your internship wisely because your time is very precious, you have the potential to learn so much or so little. Additionally having a belief in what you’re doing

Special thanks to Courtenay xx

Website
Facebook
Instagram: maude_studio

APOM

apomhttp://www.apom.net.au/

APOM is the collaboration between Kajsa Kvernmo and Kate Brook, a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world.
The two met at university started designing together in their final year, both undertaking a second degree, with a dream to pursue, years of interning and work experience behind them, a vision unlocked and empowered by our chance encounter

Kajsa is Sami indigenous Norwegian, which is a group of people who have a rich culture, their own language, and deeply engrained tradition. The Sami have a deep connection with nature, they live by the law of nature and learn from an early age to respect and cherish it.
 Kate grew up with polish heritage and spending time on her grandparent’s farm in the Adelaide hills. As a child, on adventures with siblings she would dream up dazzling stories assisted by her, grandfathers involvement in horse racing and a her grandmothers closet full of race-wear treasures.


SONY DSC
Prints are an integral part of the APOM brand. They work with a local artist each season to design a print that is unique to their own label. Collaborating with local artists to turn their creations into unique prints and an inherent narrative behind each collection, they strive to bridge a connection between the wearer and the creator of each APOM garment. Kajsa and Kate pride themselves on making beautiful wearable clothing that is not too delicate to be lived in. From the high quality fabrics to the carefully designed cuts and details, the collection resonates with those seeking both quality and beautiful design

What is your label about? 

APOM is a label dedicated to easy wearable day to day clothing.  Beautiful quality flattering silhouettes.

What’s a usual day in the office? 
We religiously sit down every morning with a cup of coffee and de brief. Plan the day, talk about what’s happening with the label and have a giggle. Besides the coffee everyday is different from the next depending what stage of the season we are in. We could be pattern making the whole day or visiting suppliers/ customers or the factory.

apomsssss

SS 14/15 Carousel The Minty Dress Photography – Amie Milne Styling – Rebecca Vitartas

 
Did you study fashion? If not what did you study?
 
Kajsa and I both studied Fashion design in Melbourne.

What is your favorite part about being a fashion designer? 
We are very lucky to have a career in something we love doing, not a lot of people can say they get to go to work doing something they love with their best friend. Our favorite part of our job is seeing each collection come together, after months of pattern making and toiling seeing a beautiful array of garments is the best feeling.

 
How did you select the materials you used?

We are always drawn to texture and color, we initially pick out a few key fabrics and try and fill in the gaps with some basics. We work with an artist each season to design a new print based on the inspiration behind the collection.

Before creating your brand did you work for another label?

Kajsa and I both interned in our last year of university.

 
What made you create this label? Tell us your story

We both finished university and where at a point in our lives where we wanted to create something for ourselves. Tired of throw away fashion we hoped to create something a little more meaningful.

 
 
How did you get started in all this?

We always had a love for creating which led us both to study fashion, which eventually led to the label – an outlet for us both to be creative.

 
 
How did you get to where you are now with your label?

apomssss

SS 14/15 Carousel Boss hostler pant Photography – Amie Milne Styling – Rebecca Vitartas

We have worked extremely hard for the past two years. We started the label fresh out of university and were a little niave. We made a lot of mistakes but learnt hard and fast not to make them again.

How and what gives your inspiration for each collection? Do you  
 
go on fashion trips to gain inspiration? 

We base each collection on a narrative, creating a story inspired by something that has come into our lives during the previous 6 months. It could start with a song, a movie a news story anything that has sparked a thought of inspiration and stayed with us.   Before we begin designing again we like to get out of the studio, we often take a day or two and get out of Melbourne to refresh and relax and talk about what we want for the next season. 

 
Who is your target market?
The APOM lady has her own style. She likes to be comfortable but still feel elegant.  
she has an active lifestyle,  and needs her clothing to cater for that. We have found there is no limit on who wears our clothing, we have found women from all ages wear APOM clothing the way they want.

newphoto1

SS 14/15 Carousel Photography – Amie Milne Styling – Rebecca Vitartas

Where is the final product made? 
We have a factory in Melbourne that makes about 80% of our garments, all our printed garments are made  in India. 

 
What’s your current achievement with the brand that you are most proud of?

 
Seeing our first collection materialize and sold in stores around Melbourne. It was the first time we saw our clothing on a rack. These first few months were very exciting times. Every little achievement APOM gets we still get a bit of a buzz out of, the Label is still growing and every day is exciting for us.

apom

SS 14/15 Carousel Banjo shirt Photography – Amie Milne Styling – Rebecca Vitartas

 
 
Who’s your inspiration/ fashion designers who you look up to?

We admire women who have ever lasting style like Katherine Hepburn and Grace Kelly. We get inspired by local artists and makers but some of our favorite designers are Phoebe Philo and Proenza Schouler for their innovative prints and textured fabric

Special thanks to Kajsa Kvernmo and Kate Brook xx

RUE STIIC

logo www.mingnomchong.com      jilliaaan

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.

After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.

Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012. 

Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.

I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x

www.mingnomchong.com
What is your label about?

Rue Stiic is a style driven, beach inspired label.

It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style. 

The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.

What’s a usual day in the office?

Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.

Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.

Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.

www.mingnomchong.com
What made you create this label? Tell us your story

Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.

 

How many in your team?

Just me and my intern who comes in a few times a week.


www.mingnomchong.com


How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.

How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.

www.mingnomchong.com
What’s your current achievement with the brand that you are most proud of?

A huge milestone this year has been breaking into the States.

 I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.

 


How many years did it take for your idea to hit reality and start becoming a reality?

About 2 years of non stop, hard work.

Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.


www.mingnomchong.com
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina


And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.

Thank you to Jillian Beed xx
All pictures are from the collection motel del mar

http://ruestiic.com/

The Serpent & the Swan

  serpent-swan-fashion-banner
Designed by two sisters from Sydney Hayley & Lauri Smith. The Serpent & the Swan label is inspired by a shared childhood love of the animal kingdom as well somewhat dark and morbid fascination with the anatomy of creatures and their mystical incarnations. Since launching in 2009, Serpent & the Swan has been creating women’s & men’s and androgynous unisex collections paying special attention to cuts lines and shapes.

sistersHayley Smith has had over 10 years experience in the fashion and costume design industries. Designing for some of the world’s top global fashion brands as well as working alongside musicians creating garments for stage and film.

Lauri Smith comes from a background in fine arts and special effects, which includes the production of prosthetics, props and monster making for television, music clips, clay animation and feature films.

Unique, handcrafted, animal-inspired trimmings adorn each garment. The subtle yet striking hardware takes on many forms including buttons, brooches, zipper-heads and toggles and has become a hallmark of the Serpent & the Swan’s unique handwriting.

Incorporating their different creative backgrounds and a distinctive shared visual aesthetic, the label aims to offer a collection that is both beautifully designed and inspired by the designers own vision, rather than influenced by runway trends.

Serpent & the Swan made their much anticipated debut at MBFWA in 2013 with an installation in The Box, receiving critical acclaim from media and buyers in the Fashion Industry.

Serpent & the Swan has been receiving consistent press coverage in esteemed publications including Vogue Australia, ELLE Australia, GQ, Cleo, RUSSH, Nylon, Remix and Catalogue magazines and well as a number of online publications and celebrity product placement.

Serpent & the Swan collections are sold in selected boutiques throughout Australia, internationally and online.

Now time for the nitty gritty of this intriguing brand. I had the pleasure to interview these two creative sisters!     

Your two sisters who have created this brand, tell us more.

sister3

 

What is your label about?

Serpent & the Swan comes from the idea of dualism in nature.

We have always had a shared interest in how animals have been symbolized throughout the centuries and the great significance they hold to many cultures and belief systems.

We believe animals have a deeper more inherent meaning which continues to inspire us and our collections.

Our desire was to create interesting fashion that lasts beyond trends and create something truly unique.

 

What made you create this label? Tell us your story

We decided to create our own fashion label after both of us were working in the creative industry for many years – Hayley head designing for global brands and Lauri creating limbs and monsters for various projects… we thought we should collaborate and create something truly unique.

How did you get started in all this?

The idea first came to us over a family dinner one night. We decided to merge our creative abilities and backgrounds to create a label that is unique and expresses our joint visual aesthetic.

We both had full time jobs so every weekend we would devote to conceptualizing, designing & visualizing Serpent & the Swan.

Who’s your inspiration/ fashion designers who you look up to?

Our inspiration are not people as such, they are more animals, nature, anatomy and sound that truly inspires us.

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

We draw all our inspiration from Nature & sound – whether its from the outer (animals, plants, universe) or inner (anatomy, nerve systems, bone connections) when we are stuck we generally go for a walk in nature or go to the museum which always helps and sparks many concepts.

Who is your target market?

Our customer is anyone who appreciates attention to detail and doesn’t want to follow anybody else really. An independent sole who creates their own path.

How do you go about sourcing your products?

We start by selecting fabric from our favorite Sydney based textile agents, then let the fabric talk.

Where is the final product made?

Our final product is manufactured right here in Sydney Australia.

What’s your current achievement with the brand that you are most proud of?

Definitely the latest musical collaborations we have been involved in. We had the divine sounds of Sarah Blasko singing at our MBFWA show earlier this year, which was incredible! Also recently the lovely Megan Washington modelled for our latest transeasonal collection we just shot last week.


How many years did it take for your idea to hit reality and start becoming a reality?

You have to make your own idea a reality. So as soon as we discovered this was something that was worth pursing we acted on it.

What are your future plans with your label?

To grow our brand internationally. Targeting the USA and Asian market as that’s where most of our organic traffic and interest via our website has come from.

serpswan

What’s your feeling for future trends

 We don’t follow trends. On the contrary, we try to ignore them. We aim to create pieces that can be worn whatever trend is happening or not happening.

And lastly, any advice to people who want to get into the industry!

Stay true to your own unique vision no matter what.

Also one word to live by TENACITY!

http://serpentandtheswan.com/

https://www.facebook.com/serpentandtheswanfashion

http://instagram.com/serpentandtheswan

Special thanks to  Hayley & Lauri Smith