VAMFF 2015: StageLabel RUNWAY 2015

Stagelabel-Light photoooo

VAMFF kicked off in style this week with the highly anticipated StageLabel cultural runway show 2015, in which designers celebrated their individual style and made their unique ‘fashion fingerprint’ in the industry. Held at the beautiful waterfront docklands the event showcased eight incredibly individual and talented emerging designers from across the globe.

The spacious warehouse swiftly began to thicken up with fashion savvy associates, sipping on flutes of champagne and nibbling on appetisers; the room seething with anticipation for the upcoming showcase. Each designer revealed four or more of their designs, ranging from classic clean silhouettes to fun and gregarious garments.  Here are my fashion choices of the night.


Millicent Elizabeth

Tiffany’s collection is so versatile that you can wear from work to evening. Her designs are clean cut and exquisitely classic. Such elegant pieces for any occasion you are sure to be a showstopper. On the night I wore the Helix collar wool crepe top & Double Helix wool crepe skirt with silk lining.me and tiff As well you can read our interview here
&
Purchase here



Ash MayBe 

Ashleigh’s plays with quirky digital and idiosyncratic prints, the collection is a colourful colour palette. I loved this fun piece from her range, the majorca dress has a lot of personality to it.  FSL-15Purchase here


Billy & Boo 

Belinda is the creator of Billy & Boo. Her collection focuses on classic and contemporary designs, using different textures and fabrics. This piece below is sophisticated and great for any special occasion out.

The pola cutout top and the junki body con skirt

FSL-34

Model: Letitia Sindt
Purchase here


Braddon Tailors

Braddon Tailors suits are tailor-made to perfection. Philip Morgan creates custom-made master pieces that will fit your body like a glove.

The blue suit
FSL-32

 Purchase here 


Delightful Darling

Hayleah’s garments are a celebration of fairy tales. Her creations are marvellously unique wholly inspired and based upon fairytale books. This collection was inspired by “The Folk of the Faraway Tree” by Enid Blyton.
My pick is the pixie trousers they’re very unique statement piece.
FSL-13Read our interview here

Purchase here 


Lola and Lamar 

Lola and Lamar are bold and daring brand. Their individual pieces are infleunced by the iconic1980’s and 90’s. Those of the brave hearted and who are not scared to show a little skin.

The work it suit

FSL-31
Purchase here 


Love by Nathaly

Nathaly focuses on sustainable special occasion wear. She has created pieces for special occasion that you can  wear  for more than just a special occasion. This piece was definitely a stand out piece on the night.

Reversible lace-up dress

FSL-11

 Purchase here 


Thea & Seera

Two sisters from Brunei Darussalam 

The fabrics they used in their collection were rich and vibrant. The lily dress not only beautifully made in this royal purple colour which I love, but the detail beading on the tenunan panelling across the chest.

FSL-19

Purchase here 


Special thanks to

Rohit- StageLabel
Dermie- Defiant Arts
Deakin film crew- Reilly, Benjamin, Luke, Serena and Reza
Tiffany- Millicent Elizabeth

 xxx

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Millicent Elizabeth : Tiffany Stuckey


photofour

Not to long ago, I became acquainted with Tiffany at the Adelaide fashion festival. We then spoke about her personal brand and from there she explained about what she did. Her brand Millicent Elizabeth is dedicated to providing classical styles for the busy modern woman.

Millicent Elizabeth is a premium Australia clothing label. Made by hand in Australia with the use of superb natural fibers. It is a unique label in a world of mass-market fashion, as garment production is limited to just 100 garments per style. It offers clients a unique opportunity to own these limited designs as once they sell out to be collectable styles.

Tiffany has built her brand on the principle of clean modern understated elegance. Her range is clean cut and exquisitely classic. This is a powerful range and classical that will never go out of fashion and very useful for everyone’s wardrobe.

“Our philosophy is based on the fundamentals that less is more harmonised with smart design which enhances the wearers natural beauty.”

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What made you create Millicent Elizabeth Tell us your story and your brand name.

 My brand names comes from my two middle names which are named after my great-grandmothers. I started Millicent Elizabeth because I felt frustrated as a shopper and couldn’t find a modern minimalist women’s wear brand, in luxurious fabrics.


How did you get started in the industry?
I started off in Merchandising


Have you always wanted to be a fashion designer?
No, I tried a few things before fashion, jewelry design and found it took too long to get tot the end result, I’m pretty impatient, after I design something I want to see it in the flesh straight away to see if works or not.

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Where did you study fashion?
TAFE SA

How do you go about sourcing your products?
I don’t source, I design, pattern make and sew it all together myself. Proudly Australian designed and made!

How long is the process of a Season collection?
it takes at least 2-3 months to put a collection together, source fabrics, designing and fitting.


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What is the feeling like seeing your collection on runway?
It was a phenomenal feeling, it takes your breath away, make all the blood sweat and tears worth it.


Where is the final product made?
In my studio, in the Mill (artist hub)


What is your favorite part about being a fashion designer?

Seeing your designs on customer, make them feel beautiful confident and make the piece their own.

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How and what gives your inspiration for each collection?
my designs are very architectonic, so I look at architecture, art, interior design and film


Who is your target market?

25- 40 year old women who love design and who love the design detail, it’s the all in the detail. I find a lot of my clients are in the design field themselves architects and interior designers.

How would you describe your personal style? Does it reflect into your designs?

I’m very minimalistic, I don’t like over embellishment, for me less is more, black is certainly my favorite colour. I love fabric but I chose texture over print.

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What’s your current achievement with the brand that you are most proud of?

Coming runner-up at this year Emerging Designer Award at the Adelaide Fashion Festival

Who’s your inspiration/ fashion designers who you look up to?
Alexander Wang for Balenciaga, he was the one to bring back-packs in an elegant way.


And lastly, any advice to people who want to get into the industry!
My advice is learn as much as possible from others, as people are your greatest source of information.

If you want to start a label, embodied your brand you are your greatest advertisement.

Special thanks to Tiffany xx

Website
Instagram: @millicentelizabethlabel