VAMFF 2015; Independence Runway show – OYSTER

Well, where do I begin? This show was full of Australian talented fashion masterminds that have sprung up across all over our Australian borders but as well internationally. I was astonished by the whole show to finish up VAMFF – it was definitely a high note for me personally!

Here is how my night  started

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kirsty and i

Kirsty Irwin

I began the night feeling inspired and excited, as I was honoured to wear a student piece by Debbie Yann, a 4th year student studying fashion design at RMIT.

Debbie experimented with raw/animalistic materials being tamed as a result this beautiful jacket was created I flaunted her spectacular creation throughout the night. Over 100 hours of hand-sewed work was put into the jacket to be created! Student feature will be soon all about Debbie so stay tuned!

Kirsty Irwin and I (creator/designer of KIRSTY IRWIN label & JAGGAR the label) Hung out for a little and talked all things fashion. I interviewed Kirsty not so long ago online so it was good to meet in person!

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Emily Highfield

I was delighted to sit next to Emily Highfield at the event. It was good catching up with her; I have always admired her, as she is a talented woman in the fashion industry and an incredible fashion blogger. Emily has just recently launched her new brand HUNTR, be sure to check it out.


The show commenced with last year’s winners Tiffany & Co National Designer Award –

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Showcasing detailed leather pieces and grunge edge collection.

Rocking leather to constructed tailored pieces. It was edgy-cool and dark, which i loved about the collection. The detailing on the leather jackets and vests were statement silver zippers which shows quality!

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Right after STRATEAS.CARLUCCI, vocalist Chela came out on the runway to perform. And what a performance it was! She sang her song “Handful of Gold” with so much energy. She then danced on the runway with two back up dancers. I can’t really explain in words so here’s a little snip of her performance below. It really has left me in the best mood since.

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After being musically satisfied seeing Chela’s performance. The runway commenced with the following designers Celeste Tesoriero, Elissa McGowan, Salasai, Emma Mulholland, Dress up and Pageant. Pageant won this years winners of Tiffany & Co National Designer Award.

Dress Up 

Showing us a couple of pointers on how to dress like a Parisian With the use of darker colours and textures using tailored garments –  creating the perfect French style.

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Emma Mulholland

Emma Mulholland showcased a beautiful vibrant colourful collection. Featuring embellished statement pieces – detailed designs with sequinned Gullahs!


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Celeste Tesoriero 

Keeping in Australian theme Celeste Tesoriero perfected along with having the models parade the runway accessorised with the most sweetest koalas backpacks.

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Elissa McGowan

Graceful and stylish Elissa McGowan collection ranged elegantly from water coloured  printed silks to classic feminine silhouettes!

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Salasai

Keeping with all things dark with tailored pieces with smart and tailored pieces along with nostalgic printed shirts to skirts.

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Pageant

This years winners Tiffany & Co National Designer Award.
Pageant’s collection was fresh, glossy and tasteful. Its quintessential silhouettes was nothing less then excepted biker babe’s came to mind!

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The finale showcased all the designers with the musical track “Freedom” by George Michael as each model paired off-hand in hand down the runway.IndepemdantRunway_101

We left the Oyster show not only impressed by the talent we have in Australia but with a sense of joy from the night that came well into the week.

Over and out… my foxes!

Big thank to AMPR xx

Photography credit: Lucas Dawson

Outfit Edit:

Wearing Debbie Yann’s feather jacket 

Dean & Nadine Aztec drops earrings 

Wild.Horses black jumper

Sportsgirl – wide leg trousers
Big thank you to Lisa from Dean & Nadine Debbie Yann 
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2014 AFF Finesse Models Lingerie Showcase Presented By Matrix

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I had the pleasure of attending Adelaide Fashion Festival 2014 last week.

I flew out from Melbourne Thursday morning to attend the events for the weekend. Adelaide has always been there as when I was a child. I would usually go with my family to vist, as my grandparents are originally from there. The beaches are always such pure bliss, the atmosphere of beach coastal lifestyle. Adelaide really does come alive during summer.

As I arrived on Thursday morning, welcomed by the beautiful sun and blissful breeze air at the airport.

That night I had the honor to attend 2014 AFF Finesse models, presents lingerie showcase present by Matrix vip event. I arrived with my cousin to attend the events with me. We both were very excited feeling the glamour and excitement I felt honored to be attending this beautiful event.

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As we arrived at the city warehouse, we were surrounded by other vip fashionistas of South Australia lining up anxiously waiting for what was in store for us. The doors opened and one by one our names were ticked off the list. I walked up the staircase upon entry leading up the gates were covered in ivory. The atmosphere of the evening was a heavenly theme covered in mystical fog with soft blue dimming lights. As we entered the foyer, we were graciously greeted by the silence of angelic angels along with the angelic sounds of the harpist playing her harp.

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The mystical fog smoke and dim blue lighting traced through into the main entrance of the warehouse. Keeping in heavenly theme, the runway was covered with dazzling glitter and white pillows of clouds hovering above the runway. By now the guest had thickened up the warehouse, with the buzz of anticipation and chatter with the sipping of flute champagne glasses.

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Once photos were taken I sat down in our front row seats awaiting for the show to begin. Suddenly, the dim lights illuminate brighter and the show begins.


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Beautiful models begin to parade gorgeous lingerie from delicate pieces to sexy get-ups.
Numerous lingerie designs were presented on the night.
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Heaven and  Hell 
Men modeled trunks accessorized with devilish horns.simoncecere-6299
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And for the FINALE….’touched by an angel’ begins to play.

The spectacular closure of the show features models flaunting angel wings, ranged from sparkles to feathers to the heavenly theme of the event.
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The showcase was astounding and breathtaking of what was fantasy lingerie. It was an amazing experience to watch such an extraordinary show, one I’ll never forget.

Special thanks to Girl About Town xxx
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Stage Label MSFW 2014

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https://www.stagelabel.com

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Myself & Brittney

It was an unbelievable privilege to be invited to one of Melbourne’s exclusive Fashion shows – STAGE LABEL MSFW. Collaborated with the elite A list of who’s who in this iconic industry held in the regal palace namely, the MON BIJOU overlooking Melbourne’s vivid lights.

As the elevator doors slowly opened, my eyes gazed towards the opulence of the carefully created scene. The adrelenin of countless guests waltzing around the shimmering room tapping cheek to cheek with fancy cocktails in hand to mark their territory. We were cordially welcomed by beautiful host Letitia Sindt and Liam Hall and with a gracious greeting from CEO Rohit Bhargava.

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Myself & Letitia

What made this event up close and personal was the interactive show case. Interactive you ask? Yes, guests flocked to communicate contentedly to designer’s who were mingling and happy to tell their stories around the plush busy suite. Engagement with the closeness of striking models professionally strutting on and off the narrow runway was breathtaking. The aroma of the fabrics swishing in the air as models raced past me was spectacular. The norm for these events you would be a part of the audience observing designer’s collection, not at this event, you were part of this stunning show.
Excitingly gathering my thoughts walking up the staircase, people were whooshing past to make their statements to finalize last minute details. Throughout the evening I tapped shoulders with proprietor Mike of the successful Toni and Guy salons from St Kilda and Armadale as well as the prosperous Toni and Guy team also from St Kilda and Armadale locations. Thanks to Mike a backstage VIP pass was issued to me and did I grasp the opportunity to investigate the vibe. Backstage I had the prospect to meet another icon designer, Brittany, whom I will be featuring on my blog at a later stage.

The show had begun with models boasting each designer’s unique collection gliding down the runaway. I loved every moment of this extraordinaire showcase. Each designer showcased during the evening is featured in an interview steered by ROHIT below.

About Stage Label
 Rohit Bhargava, StageLabel’s Creator and CEO, noticed countless talented designers were struggling to gain recognition in the highly competitive fashion industry. After witnessing himself that many of his peers unsuccessfully beginning their own label. Rohit had a vision and stage was born.  

launching in November 2013 StageLabel has already signed over 85 designers across Australia to it’s unique platform and will be launching international designers to our platform in the near future.

How does it work?

StageLabel provides pathways for our designers.
StageLabel connects emerging designers with a fashion forward community, who get to select which designers and garments are going to be successful on the platform, and in return, receive an early access period to pre-order limited run, custom made items as well as additional rewards and discounts for the first few backers for each Project.

It is a unique “crowd-funding for fashion” platform where fashion brands and labels can test, validate and fund individual designs from their collection, while giving members from our community access to unique, limited edition garments

Unlike traditional crowd-funding platforms, StageLabel aims to solve barriers faced specifically in the fashion industry.Where most crowd-funding platforms are used as a one-off source for an initial capital injection for a label, StageLabel helps designers test the market for individual designs from their collection pre-production

Focusing on working primarily with emerging designers,
This allows designers to be smarter with the way they invest their limited capital and by providing the funds for the entire production run by pre-selling garments, we remove all the risks associated with creating and holding a large inventory of items.

In a short time since the début Stage Label. It has quickly established itself as one of Australia’s fastest growing and most exciting start up company. Recent achievements “Top 10 start ups to watch in 2014”
Congratulations to the team. I cant wait to see this brand achieve more everyday helping others achieve their dream in the industry.



BACKSTAGE


Behind the scenes the crew from TONI & GUY.
Fresh from the UK runway hairstyles. The team did a superb job with creating all the hairstyles for the show at stage label on the night.

May I add the most friendliest hairdressers I have met. All had such beautiful personalities it was a pleasure to had met them all.
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Special thanks to CEO Rohit Bhargava for supplying me with these interviews of each desinger on the night.
Like what you see? Head to https://www.stagelabel.com/projects to purchase your favourite garments from the night!
As well all links to garments are below each photo.


Danielle Power-Silk 

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Your name:
Danielle Power-Silk

Name of your label: Danielle Power-Silk

How the label started/ how long it has been around for:I’ve been designing since high school. I haven’t launched my label yet.

Your background: 

New Zealand fashion designer now based in Melbourne. I have shown several of my own designs at New Zealand Fashion Week with one winning a highly commended award. I have also made it to the finals in two design competitions in New Zealand.

Your inspiration/ vision behind your collection:
I have not released a collection yet. I am showing two of my designs from New Zealand Fashion Week. One of my dresses is inspired by the 1950s, my fur trim coat is inspired by Louise Brooks and Dita Von Teese, my monochrome print jacket is inspired by Chanel

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Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

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Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Center Coat: https://www.stagelabel.com/projects/danielle-power-silk/return-to-glamour-by-dps
Right Dress: https://www.stagelabel.com/projects/danielle-power-silk/1950s-inspired-dress-by-dps

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Left Jacket: https://www.stagelabel.com/projects/danielle-power-silk/monochrome-print-jacket-by-dps
Right Jacket: https://www.stagelabel.com/projects/danielle-power-silk/dps-blouse



Your name: Samantha Lentini

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Name of your label:
 s.L.c The Label

Stands for: Samantha Lentini Creative

How the label started/ how long it has been around for? 

Started working on it in Jan 2014, launched online store in June, 2014. ! !

Your background in fashion?

After graduating with a Bachelor of Design (Fashion) in 2012 at accredited Australian fashion institution RMIT, Samantha Lentini, the brains behind s.L.c, dabbled in many types of fashion. It was not until her graduate year when a like for creating fully functional clothing with slight quirky accent was discovered

s.L.c the label began its conception when a considerable gap was discovered within the Australian fashion market for flatteringly comfortable and easy-to-wear garments with an understandable price-tag.


Your inspiration/ vision behind your collection? 

Through pattern placement, fabric selection & overall cut, s.L.c seeks to create a look that is highly C.C.C: Clean, Cool & Comfortable. Furthermore, it prides itself on its highly creative design process. All prints are derived from Samantha’s original hand-drawn illustrations which have been resolved with necessary technical modifications.

This collection is heavily underpinned by three things: wearability, comfort and form. It works under the strong belief that style is & should always remain easy.

Things to not forget
My digital prints are 100% original, derived from my own hand-drawn illustrations.
I proudly manufacture in Australia

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Photographer: Stephanie Thy

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The line box crew : https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew

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Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

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Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-muscle-tee
Center The Line Box Crew: https://www.stagelabel.com/projects/s-l-c-the-label/the-line-box-crew
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee

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Left Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-b-w-muscle-tee
Right Tee: https://www.stagelabel.com/projects/s-l-c-the-label/the-oxen-raglan

Styling tip: Pop them on with basic bottoms (leathers, denims, marl greys) and you’re good to go!


Kev Koyu: KKOYU

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Your name :
Kev koyu

Name of your label : Kkoyu

How the label started/ how long it has been around for :I am currently working on launching my label, as it is now progress. I have started last year after I registered as a designer at fashion gala ( butterfly foundation) charity event.

Your background: Currently studying fashion design and technology at RMIT.  I’ve realized how much I wanted this and, now, working to hopefully towards launching my label. As I am still 19 years old, I have a  lot to learn. I do not want rush into something that is beyond my reach. I am Ambitiously working hard, experiencing and learn about the fashion industry.

My vision for KKOYU is to depict modesty and sophistication. I truly believe modesty is a way of elegance and class. It is what every woman should have.  

Your inspiration/ vision behind your collection 

This mini collection is based on the inner beauty of flower. I am inspired by flower movement of wind, layers and the shaping of variety of flowers. I’ve looked into monet garden as a research.  When females wear these pieces I want them to embrace their inner beauty. regardless of age or time we should always be beautiful in what we wear, this range truly depicts the feminine nature within us.

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Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Center Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

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Left Top: https://www.stagelabel.com/projects/kkoyu/flap-stripe-t-shirt
Skirt: https://www.stagelabel.com/projects/kkoyu/monet-skirt

Right Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress

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Left Dress: https://www.stagelabel.com/projects/kkoyu/pedal-dress
Right Dress: https://www.stagelabel.com/projects/kkoyu/panel-dress

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Top: https://www.stagelabel.com/projects/kkoyu/leafy-top
Skirt: https://www.stagelabel.com/projects/kkoyu/leafy-skirt


Styling tip:
 Whilst I was designing these looks, i wanted to suit  wide range of customers. So with each garment you can dress it up or down changes to your event. A pair of suede heels and oversize coat, or nike sneakers under the pedal dress. Will look great either way.  The colour platte is neutral so embrace bright colours through your lipstick choice or accessory choices.



Ashleigh Becker: AshMaybe

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 Your name: Ashleigh Becker

Name of your label: Ash MayBe

How the label started/ how long it has been around for: Since the end of 2013, after I finished university

Your background: I have always been a creative person, but came to focus on fashion, probably because of my love for clothes. I studied at RMIT, and now have a Bachelor in Applied Science – Fashion Technology. This course gave me the skills and knowledge to start my own label.! Your inspiration/ vision behind your collection: I love working with bright coloured fabrics, and combining two fabrics within a garment. The two dresses are a perfect example of this. The t-shirt and playsuit were inspired by all the mesh that is around at the moment, and combining two textures within a garment, instead of colours.

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Dress: https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

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Garments from left to right 
Dress (sunglass print)https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-sunnies
Playsuit: 
https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee
Dress (stripes):  
https://www.stagelabel.com/projects/ash-maybe/the-majorca-dress-stripes

A styling tip for each piece: The Majorca dresses can be worn casually on a summers day, paired with black sandals and accessories. Or dressed up for a night out, with some sleek heels, and a black clutch. Similarly, the Elizabeth Tee can be dressed up, or down. It would look great with some denim shorts, or leather-look leggings, and heels. The Victoria Playsuit is more suited as eveningwear, with some elegant heels, black clutch, and subtle jewellery.

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Left Playsuit: https://www.stagelabel.com/projects/ash-maybe/victoria-playsuit
Right Tee: 
https://www.stagelabel.com/projects/ash-maybe/elizabeth-tee


Brittney Hunt: Brittney Ann

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 Your name: Brittney Hunt
Label name:
Brittney Ann

How the label started/ how long has it been around for: Brittney Ann is a relatively new label and was only started this year

Back ground: I have always been interested and intrigued by fashion and have currently studied the Advanced Diploma of fashion design and technology at Kangan Institute. When finishing school I aim to produce and sell my own brand of clothing under Brittney Ann and to eventually open up my very own shop in Melbourne.

Inspiration: I was originally inspired by texture for this collection as you can see in the velvet jackets and the dots on the minky dot dress. It was then I experimented in weaving and was taught by an aboriginal elder to weave baskets out of matt rush grass, I then interpreted this technique into my own style, hence where the grass top and hats were born. This collection is based on textural fabrics, androgynous silhouettes with elegant touches such as open backs and ambiguous darts.

Styling tips: The ready wear pieces can be styled together for day or night. With exception of the grass woven top which is an avant-garde piece and she only be worn on special occasions.


Having been told by Brittney herself backstage, about her exquisite collection she had created. I was literally blown away by her hand crafted garments & pieces  the texture and feel was divine giving it more appeal to her collection  

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Left Woven grass top: https://www.stagelabel.com/projects/brittney-ann/woven-grass-top
Pants: https://www.stagelabel.com/projects/brittney-ann/gor-pant

Right Hat: 
https://www.stagelabel.com/projects/brittney-ann/grass-hat
Dress: https://www.stagelabel.com/projects/brittney-ann/little-black-dress
Coat: https://www.stagelabel.com/projects/brittney-ann/teal-velvet-jacket 

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Dress: https://www.stagelabel.com/projects/brittney-ann/white-minky-dot-dress
Hat: https://www.stagelabel.com/projects/brittney-ann/small-grass-hat
Coat: https://www.stagelabel.com/projects/brittney-ann/velvet-coat

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Emma Lockey – EMMA LOCKEY

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Your name: Emma Lockey

Name of your label: EMMA LOCKEY

How the label started/ how long it has been around for?
This is a new start up company, launching its first collection with Stage Label during Melbourne Spring Fashion Week 2014

Fashion Background:

I am a Fashion Design and Technology student at Kangan Institute Richmond, doing my final year of the Advanced Diploma. Colour has always inspired me and I love to experiment with different textures, colours and patterns. Having grown up in Singapore i was immersed  in different cultures this influenced and inspired an oriental touch throughout most collections. I’ve always been involved in theatre – both acting and costume design which has informed my approach to fashion design – bringing  an element of the theatrical to everyday.

Your inspiration/ vision behind your collection?

Inspired by the 60s Beatle mania, flower power and a kaleidoscope of colour. This collection – Lucy in the Sky with Diamonds brings  colours and patterns inspired from the Beatles song – so Picture yourself in a boat on a river. With tangerine trees and marmalade skies. Close fitting faux suede bustier and a knit dress or top, teamed with quilted metallic highlighted separates. These combine to carry you through from  the office into the night with an exciting range of looks to make heads turn

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LSD collection is all about having fun – bringing colour to winter, and being adaptable and versatile. This collection moves from day to night and can be accessorised with casual flat shoes or heels, but pair the collection with high platforms to fully compliment its 60s origins. Similarly have fun with hair and makeup – tease up hair and line and shadow eyes to bring flower power back!! !

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Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

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Corset: https://www.stagelabel.com/projects/emma-lockey/suede-corset
Skirt: https://www.stagelabel.com/projects/emma-lockey/quilted-metallic-mini-skirt

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Top: https://www.stagelabel.com/projects/emma-lockey/lucy-in-the-sky-with-diamonds-knit-top
Skirt: https://www.stagelabel.com/projects/emma-lockey/beehive-skirt
Coat: https://www.stagelabel.com/projects/emma-lockey/kaleidoscope-coat


Helani Sarath- Kumara: Gather & Stitch 

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Your name: Helani Sarath-Kumara

Name of your label: Gather and Stitch

How the label started/ how long it has been around for: 
I started Gather and Stitch in 2010 about 6 months after finishing a degree in Visual Communication at UTS. In 2009 when I was visiting Sri Lanka, I was in a rural village where they did not have enough money to finish building a building to teach children (after school tuition given free of charge to monetarily disadvantaged children).  I saw this building at the time and wondered if there was anything we could do back in Australia to help out. I started planning a fashion show to raise the money and also to launch the label. I created Gather and Stitch in order to do the fashion show and it took off after that. On the 29th of August 2010, the fashion show raised $5000 (the building is finished now!) and attracted 315 guests.! !

The fashion show was co organised by my now husband, his expertise and know-how contributed heavily to its success. There was also around 52 friends who helped make that day work from sound to make-up to backstage – everything happened because of them. For the last 4 years I have created a studio from home and use this as the base for Gather and Stitch. It has grown into a couture fashion label, as well as including hair and make-up artistry as a service.! !

Your background: Background in Design – Bachelor of Visual Communication @ University of Technology Sydney. ! !

Your inspiration/ vision behind your collection: Summer sunsets, ice-cream, the beautiful ‘blues’ and ‘pinks’ the sky and ocean make at dusk.

When each garment arrived out on the runway. The elegance to each garment came alive, the beautifully textured lace garments each piece was so gently and beautifully created. It had a romantic and elegant vibe to each.

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Left Top: https://www.stagelabel.com/projects/gather-and-stitch/golden-caramel-top
 Skirt: https://www.stagelabel.com/projects/gather-and-stitch/golden-carmel-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top 
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

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Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

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   Left Top: https://www.stagelabel.com/projects/gather-and-stitch/sweet-strawberry-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

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Stuz Photography

Left Top: https://www.stagelabel.com/projects/gather-and-stitch/strawberry-mint-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-skirt

Right Top: https://www.stagelabel.com/projects/gather-and-stitch/mint-sorbet-top
Skirt: https://www.stagelabel.com/projects/gather-and-stitch/cotton-candy-skirt

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Stuz Photography

Styling tips:

Sweet Strawberry Top with Strawberry Sorbet Skirt is Best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt
Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match
Mint Sorbet Top with Cotton Candy Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt

Strawberry Sorbet Skirt – Can be worn as seen OR with tight or loose top that is plain or patterned to match

 Strawberry Mint Top with Mint Sorbet Skirt is best worn – together with cream/nude heels

Sweet Strawberry Top – Can be worn as seen OR with black, white, cream, pink pants or skirt.Best worn together with gold or nude heels
Golden Carmel Skirt – best worn with Golden Carmel Top

Le blonde Fox
xx

 Special thanks to CEO Rohit Bhargava

The Serpent & the Swan

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Designed by two sisters from Sydney Hayley & Lauri Smith. The Serpent & the Swan label is inspired by a shared childhood love of the animal kingdom as well somewhat dark and morbid fascination with the anatomy of creatures and their mystical incarnations. Since launching in 2009, Serpent & the Swan has been creating women’s & men’s and androgynous unisex collections paying special attention to cuts lines and shapes.

sistersHayley Smith has had over 10 years experience in the fashion and costume design industries. Designing for some of the world’s top global fashion brands as well as working alongside musicians creating garments for stage and film.

Lauri Smith comes from a background in fine arts and special effects, which includes the production of prosthetics, props and monster making for television, music clips, clay animation and feature films.

Unique, handcrafted, animal-inspired trimmings adorn each garment. The subtle yet striking hardware takes on many forms including buttons, brooches, zipper-heads and toggles and has become a hallmark of the Serpent & the Swan’s unique handwriting.

Incorporating their different creative backgrounds and a distinctive shared visual aesthetic, the label aims to offer a collection that is both beautifully designed and inspired by the designers own vision, rather than influenced by runway trends.

Serpent & the Swan made their much anticipated debut at MBFWA in 2013 with an installation in The Box, receiving critical acclaim from media and buyers in the Fashion Industry.

Serpent & the Swan has been receiving consistent press coverage in esteemed publications including Vogue Australia, ELLE Australia, GQ, Cleo, RUSSH, Nylon, Remix and Catalogue magazines and well as a number of online publications and celebrity product placement.

Serpent & the Swan collections are sold in selected boutiques throughout Australia, internationally and online.

Now time for the nitty gritty of this intriguing brand. I had the pleasure to interview these two creative sisters!     

Your two sisters who have created this brand, tell us more.

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What is your label about?

Serpent & the Swan comes from the idea of dualism in nature.

We have always had a shared interest in how animals have been symbolized throughout the centuries and the great significance they hold to many cultures and belief systems.

We believe animals have a deeper more inherent meaning which continues to inspire us and our collections.

Our desire was to create interesting fashion that lasts beyond trends and create something truly unique.

 

What made you create this label? Tell us your story

We decided to create our own fashion label after both of us were working in the creative industry for many years – Hayley head designing for global brands and Lauri creating limbs and monsters for various projects… we thought we should collaborate and create something truly unique.

How did you get started in all this?

The idea first came to us over a family dinner one night. We decided to merge our creative abilities and backgrounds to create a label that is unique and expresses our joint visual aesthetic.

We both had full time jobs so every weekend we would devote to conceptualizing, designing & visualizing Serpent & the Swan.

Who’s your inspiration/ fashion designers who you look up to?

Our inspiration are not people as such, they are more animals, nature, anatomy and sound that truly inspires us.

How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?

We draw all our inspiration from Nature & sound – whether its from the outer (animals, plants, universe) or inner (anatomy, nerve systems, bone connections) when we are stuck we generally go for a walk in nature or go to the museum which always helps and sparks many concepts.

Who is your target market?

Our customer is anyone who appreciates attention to detail and doesn’t want to follow anybody else really. An independent sole who creates their own path.

How do you go about sourcing your products?

We start by selecting fabric from our favorite Sydney based textile agents, then let the fabric talk.

Where is the final product made?

Our final product is manufactured right here in Sydney Australia.

What’s your current achievement with the brand that you are most proud of?

Definitely the latest musical collaborations we have been involved in. We had the divine sounds of Sarah Blasko singing at our MBFWA show earlier this year, which was incredible! Also recently the lovely Megan Washington modelled for our latest transeasonal collection we just shot last week.


How many years did it take for your idea to hit reality and start becoming a reality?

You have to make your own idea a reality. So as soon as we discovered this was something that was worth pursing we acted on it.

What are your future plans with your label?

To grow our brand internationally. Targeting the USA and Asian market as that’s where most of our organic traffic and interest via our website has come from.

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What’s your feeling for future trends

 We don’t follow trends. On the contrary, we try to ignore them. We aim to create pieces that can be worn whatever trend is happening or not happening.

And lastly, any advice to people who want to get into the industry!

Stay true to your own unique vision no matter what.

Also one word to live by TENACITY!

http://serpentandtheswan.com/

https://www.facebook.com/serpentandtheswanfashion

http://instagram.com/serpentandtheswan

Special thanks to  Hayley & Lauri Smith 

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mannnooooooMANIFESTO sunglasses is changing the face of eye wear by turning sunglasses into ‘first impression’ billboards.

Whether you are in search of a new pair of stylish sunglasses or just ‘to have’, abort your search and look no further! Yes, there’s a fresh brand of eyewear on the block- MANIFESTO!

Recently, I have discovered this sheik Scandinavian brand. The inspiration behind MANIFESTO came about using the likes of the designer’s favourite artists, which are highly acclaimed by other leading eyewear designers. Designed in Stockholm and created in Italy by a family run business is situated in northern Italy giving that Mediterranean feel to this eyewear.

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Why MANIFESTO? We all want to make that bold statement without the fuss, but rather the transformation to suit your unique style.

Individually handcrafted and designed to compliment all types of looks, MANIFESTO is a statement piece to crave for!

All selection of MANIFESTO eyewear models come in matte or gloss finish and individually created with the finest of materials.

All MANIFESTO sunglasses feature CR-39 lenses which block out 100% harmful UVA and UVB rays of the sun. Durability with high scratch resistance, MANIFESTO eyewear is able to withstand contact with most chemicals and solvents. Protecting the eyes is MANIFESTO’S business.

manooo(All pictures from Manifesto-sunglasses) 
http://www.manifesto-sunglasses.com

LeBlondeFox Favourites: 

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Mrs. N White €185.00

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Stella Tortoise €150.00

 

 

 

University Apparel

University Apparel

University Apparel By LeBlondeFox “This is a direct and unedited transcript from a recorded interview” It’s every fashion grads dream to create and launch their very own fashion label. These two passionate fashionista’s did just that, but without a fashion degree. … Continue reading