About last night…

Here is a quick post of what I wore to the COSMOPOLITAN event last night!

Items of clothing worn on the night!

WILD HORSES LABEL – BAMBI SKIRT LEATHER with a basic jumper in black.
 The bag is from NAKEDVICE such a beautiful piece to wear to any occasion.
Accessories are from Contessa Dreams 

Photographer: Defiant Arts


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VAMFF 2015

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We are proud to announce that le BLONDE FOX will be attending VAMFF this year.
Giving you the fresh off the runway updates on the blog

Our main man Dermie Defiant Arts will be snapping DAVID JONES VOGUE RUNWAY along with various other shows!

Thank you for the ongoing support and fans of le BLONDE FOX

It really means the world to me. 
xxx

VAMFF 2015: StageLabel RUNWAY 2015

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VAMFF kicked off in style this week with the highly anticipated StageLabel cultural runway show 2015, in which designers celebrated their individual style and made their unique ‘fashion fingerprint’ in the industry. Held at the beautiful waterfront docklands the event showcased eight incredibly individual and talented emerging designers from across the globe.

The spacious warehouse swiftly began to thicken up with fashion savvy associates, sipping on flutes of champagne and nibbling on appetisers; the room seething with anticipation for the upcoming showcase. Each designer revealed four or more of their designs, ranging from classic clean silhouettes to fun and gregarious garments.  Here are my fashion choices of the night.


Millicent Elizabeth

Tiffany’s collection is so versatile that you can wear from work to evening. Her designs are clean cut and exquisitely classic. Such elegant pieces for any occasion you are sure to be a showstopper. On the night I wore the Helix collar wool crepe top & Double Helix wool crepe skirt with silk lining.me and tiff As well you can read our interview here
&
Purchase here



Ash MayBe 

Ashleigh’s plays with quirky digital and idiosyncratic prints, the collection is a colourful colour palette. I loved this fun piece from her range, the majorca dress has a lot of personality to it.  FSL-15Purchase here


Billy & Boo 

Belinda is the creator of Billy & Boo. Her collection focuses on classic and contemporary designs, using different textures and fabrics. This piece below is sophisticated and great for any special occasion out.

The pola cutout top and the junki body con skirt

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Model: Letitia Sindt
Purchase here


Braddon Tailors

Braddon Tailors suits are tailor-made to perfection. Philip Morgan creates custom-made master pieces that will fit your body like a glove.

The blue suit
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 Purchase here 


Delightful Darling

Hayleah’s garments are a celebration of fairy tales. Her creations are marvellously unique wholly inspired and based upon fairytale books. This collection was inspired by “The Folk of the Faraway Tree” by Enid Blyton.
My pick is the pixie trousers they’re very unique statement piece.
FSL-13Read our interview here

Purchase here 


Lola and Lamar 

Lola and Lamar are bold and daring brand. Their individual pieces are infleunced by the iconic1980’s and 90’s. Those of the brave hearted and who are not scared to show a little skin.

The work it suit

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Purchase here 


Love by Nathaly

Nathaly focuses on sustainable special occasion wear. She has created pieces for special occasion that you can  wear  for more than just a special occasion. This piece was definitely a stand out piece on the night.

Reversible lace-up dress

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 Purchase here 


Thea & Seera

Two sisters from Brunei Darussalam 

The fabrics they used in their collection were rich and vibrant. The lily dress not only beautifully made in this royal purple colour which I love, but the detail beading on the tenunan panelling across the chest.

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Purchase here 


Special thanks to

Rohit- StageLabel
Dermie- Defiant Arts
Deakin film crew- Reilly, Benjamin, Luke, Serena and Reza
Tiffany- Millicent Elizabeth

 xxx

VAMFF 2015 Cultural Program Runway: StageLabel Runway show

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Attention to all Aspiring designers

Are YOU and aspiring designer? Well, this competition is just the one for you!
This an opportunity that is not to be missed!

StageLabel has created a competition for aspiring designers.

StageLabel will be giving an opportunity for 3 lucky designers to win a chance to be featured on StageLabel’s VAMFF 2015 Cultural Program runway showcase in February 2015. The event will feature a number of talented designers from across the country with the winners having all expenses for their showcase covered with StageLabel providing hair and makeup and models free of charge and will include fast tracking of garments to StageLabel Projects and the opportunity for a one-on-one strategy session with the StageLabel CEO.

Read about it below

Enter now

https://stagelabel.com/vamff

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StageLabel has launched a competition for aspiring designers to turn their fashion dreams into a reality, and you have the chance to select which designers will be part of the showcase!

StageLabel are excited to announce the competition for aspiring designers, which will feature the winning designers garments on the runway at the StageLabel Interactive Runway as part of the Virgin Australia Melbourne Fashion Festival 2015 Cultural Program.

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The runway event will feature talented designers from across the country, and three lucky winners will receive an all expenses paid showcase at the festival, including hair, make-up and models. The major prize will also feature a fast tracking of garments to StageLabel projects, and a one-on-one strategy session with StageLabel CEO Rohit Bhargava to help designers grow their brand.

Entry to the competition is via the StageLabel website (https://stagelabel.com/vamff ), where members of the public can vote on entry submissions. Voters will find a fashion editorial shot representing each designer’s label, and winners will be selected based on the number of votes as well as input from the StageLabel team.

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For your chance to register votes on design entries simply visit https://stagelabel.com/vamff and check out the submissions. Follow the prompts and have your say on who makes it onto the runway at VAMFF 2015.

The competition presents a wonderful opportunity for up and coming designers to be involved in a national event, and have the chance to see their designs brought to life. This competition allows emerging brands to gain greater exposure and clientele, with the event providing the industry professionals and passionate fashionistas in attendance early access to “shop the runway” on the night.

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Competition winners will be announced in the final week of January 2015. The runway will take place at the Showtime Events Centre on Friday, 27th September as part of the Virgin Australia Melbourne Fashion Festival 2015 Cultural Program.

Aspiring designers are encouraged to apply, and early bird tickets to the event are now on sale via http://www.eventbrite.com

Voting is open now.
StageLabel runway

‘Abstracts In A Major’ Kangan Institute Fashion Graduate Event 2014

header I was invited to attend Kangan Institute end of year Fashion Graduate event. Being a former student of Kangan it was great to attend and feel welcomed once again. The event was held at the famous and well-known Federation Square, the section it was held in was a very spacious area known as the Deakin Edge. A number of well-known industry based fashion designers and people of the fashion industry community also attended the event to show support to the students and their pieces. photo 1.PNG

Pop Art / modern art was the theme of the artwork pieces inside the venue. Pop Art is a movement that appeared in the mid 1950’s in Britain. Pop Art is a form of “comic based” looking Art. The artwork was very impressive and was created by the Visual Merchandise students of Kangan.

Jersey Pair Students were waiting in anticipation to show off their collection pieces. All students throughout  the year levels were able to participate and show their collections. The music starts and the parade begins! Models gracefully parade the runway showing off the students remarkable pieces. Steph Bull Wool 1Steph

Millie_Louis 1Millie O’Toole

Showcasing a range of different fabrics and colour palettes. Garments ranged from swimwear, race wear all the way to bridal. Then expression clothing of their individual collection ideas. Millinery students also contributed to the event as well.

grace pair grace 1Grace Price The runway was styled by high profiled stylist Franco Schifilliti for the event. I was impressed by all the pieces and what will be coming up in the future with this great marvelous talent that is on hand. Students with the most impressive and talented work were awarded vouchers and great opportunities with internships from Sussan and Perri Cutten just to name a few. All in all I was very impressed and will be eager to see these talented designers on our Australian market and what next years event will hold, as it is constantly growing and improving.

Amy Bridal (2)Amy Lawrance

Steph Nardella Steph Nardella www.kangan.edu.au


Kangan  Students Interviews

Please take the time and read the students intriguing interviews. They express a lot of knowledge of what they have learnt during their time at Kangan and their student experience at Kangan Institute

Grace Price grace price

You’ve completed your advanced diploma of design at Kangan Tafe, tell us more about your experience with Kangan and what you have achieved since attending Kangan?

When I first visited Kangan three years ago I immediately fell in love with the atmosphere of the whole place, it felt like the teachers actually knew the students on a personal level and really cared about your work and the direction you wanted to take, regardless of what it was. And that was definitely proved to me over all the years that I have studied there. Each teacher has so much industry knowledge its ridiculous!

I began my diploma barely being able to sew a straight line and after three years I can now safely say that line is so straight there wouldn’t be a dry eye in the whole sewing room!

Kangan also encourages all students to participate in design competitions and many of the briefs they set for assessment are detailed to certain competitions. I have been lucky enough to receive a sustainable practices award from a TISA competition where I dyed organic fabric with onion skins, and more recently had three of my graduation collection pieces showed and MSFW.

Our Advanced Diploma class also got the opportunity to go to Jogjakarta for two weeks in July, to study the traditional technique of Batik. This was one of the best experiences of my life, the teachers and students we worked with were some of the most kind and generous people I have ever met. And the incredible things we learnt will forever be useful to me.

Our class left with an abundance of knowledge and a friendship that will last a lifetime.

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How did you come up with the idea to use the materials you used and why? Did you have a theme as well?

The theme for my Graduation collection was based on Fashion Illustrators and their use of watercolour. I love how unpredictable and unique every drawing is and that you just never really know how the colours will mix or where they will land on the page. I wanted to translate that concept into effortless Resort wear pieces. I love simplistic designs that are easy to wear but still have that exciting element that makes you want to never take it off.

I used a combination of silks, linen and techno spandex, all of which I hand dyed. I decided to hand dye my pieces instead of having them printed because I wanted a challenge and a chance to experiment with a field I am growing a great interest in. And a challenge is exactly what I got, it was so different for every piece and I definitely got better and allowed more freedom for every garment.

What was the process for creating your garments?

For me this was the hardest thing to do. I had several different ideas for my collection, and had to really narrow down what I wanted to do. I did trials, tests, sketches and research and finally come up with something that I loved and then hated and then fell in love with all over again! I feel it’s an idea I can continue to develop and grow with the use of different fabrics and dyes, it’s a collection where the ideas and possibilities are endless.

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What are your goals would you like to be an independent brand or work for a brand?

My goals for the moment is to find my place in this crazy fashion world. I love the industry and all the amazing opportunities it has to offer, but I don’t think having my own label is right for me (not just yet anyway). I’d be happy working for another brand, maybe something commercial?

Advice for anyone who is currently studying fashion?

Do exactly what you want, the fashion industry has a place for everyone and every idea you’ve just got to find where you’re meant to be!


 Millie O’Toole

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You’ve completed your advanced diploma of design at Kangan Tafe tell us more about your experience with Kangan and what you have achieved since attending Kangan.

My experience with Kangan was a three-year journey full of great opportunities; competitions, placement in the industry, runway shows, award nights, being part of MSFW, a trip to Indonesia and the amazing graduate show.

I participated in many competitions throughout first and second year winning prizes and gaining exposure.

But it wasn’t until my final year where I fulfilled every opportunity thrown my way. This included an amazing trip to Yogyakarta, Indonesia with my classmates. We studied their traditional textile design ‘Batik’ with the local students and teachers from Yogyakarta State University. We formed lifelong friendships, saw beautiful sights and gained a skill not often seen until recently.

After this trip I was chosen to show three outfits in Melbourne Spring Fashion Week- emerging student runway 1. This was an amazing experience that taught me a lot about the industry and the lead up to a show. It gave me exposure and I was then approached for a photo-shoot using my menswear outfits.

Upon completing my final year we had a graduate runway show which featured all my outfits and saw me winning not one but two amazing awards, 2014 outstanding advanced diploma student and Outstanding runway collection award.

My time at Kangan won’t be forgotten as the teachers treat you like family and as they have worked in the industry they are able to pass on great knowledge that they have learnt firsthand. Their mentoring and endless encouragement brought the best out of us all.

Millie Trio How did you come up with the idea to use the materials you used? and why? and your theme.

I came up with my theme ‘Industrial Luxe’ due to being inspired by the industrial buckles i found at a fabric store and materials used within architecture such as concrete, metal, rubber etc.

I mixed the different textures of soft and hard through my collection with the varying materials of denim, wool coating, hand knits against the heavier fastenings such as exposed zip details and the buckles.

The materials in the collection were chosen due to the collection being a capsule collection for A/W15. They were selected due to their fibre, colour, properties and texture. All the denim was hand dyed to create the concrete look, the ombre was hand created and the bold graphic print I designed myself from an image of a concrete feature wall I mirrored several times.

I wanted my urban collection to be cohesive with the colour palette and the individual pieces to be easily mixed and matched to create a modern outfit for both men and women of Melbourne.

What was the process to create your garments?

The process begun with forecasting the trends and undergoing copious amounts of research along with sketches. This turned into many designs that had to get condensed into a five outfit capsule collection. From there I made the patterns and fitted the toiles to my fit models and finally I completed the garments after this long process.

What are your goals would you like to be an independent brand or work for a brand?

My goal for the future is to work for a brand and develop more industry skills and later in life create my own brand either on the side or as a career.

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You won not one but two amazing awards. Outstanding Runway Collection Award and 2014 Outstanding Advanced Diploma Student. How did it feel to win such prestigious awards after completing your course?

I was shocked to hear my name read out for best advanced diploma student even though I had put my blood sweat and tears into the collection and the theory work throughout the year. This is due to being surrounded by so many talented designers.

And then for my name to be read out again for the best collection of the year was honestly the best feeling. I had so many emotions circulating through my mind from shock, to excitement and extreme pride for what had accomplished.

Advice for anyone who is currently studying fashion?

Stay true to yourself


Bec Waldmeyer

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You’ve completed your advanced diploma of design at Kangan Tafe tell us more about your experience with Kangan and what you have achieved since attending Kangan. We have been offered a lot of amazing experience which being at Kangan, especially this year with doing the advanced diploma. In June we were given the opportunity to go the Indonesia for two weeks to study Batik dyeing at the Yogyakarta State University. It was an incredible trip, we learnt so much about the countries incredible culture and of course about the beautiful art of batik. We met some amazing people and we also bonded a lot as a class which has made this year even better because we are all so close now.

I was also able about to be a part of Melbourne Spring Fashion Week’s emerging runway 1 with some of my class mates. I still can’t believe I was able to be apart of it. To be able to have your garments in MSFW while your still a student is amazing! I loved every part of the experience.

I was so lucky to have the teachers that I did at Kangan, as I have learnt so much valuable knowledge from them that I will have with me forever. bechtree What was your theme for your collection? My theme was called ‘Mirror Image”. It was inspired by identical twins, in particular mirror twins. I have a twin brother so that’s kind of where I got the idea from.

 

Congratulations on winning 2014 Textile innovation Award!

How long did it take you to create your collection? What was the process?

I made three digital prints and got them all printed at the hub. Laser cutting was also featured in my collection which I got made at Melbourne Laser Cutter. For my digital prints I used a photograph I took of a hydrangea in the botanical gardens. I then used photoshop to edit the photos into three different print designs using various mirroring, layering and rotating effects.

My laser cut design was inspired by the pattern of one of the three print designs. It took me a couple of days to create the prints  (from taking the photo to the finished products).

I was really happy with the results! And it was great because I was able to get it all done on shore, which was important to me. bectwo

What are your future ambitions and goals in the industry?

I would like to one day own and design for my own label, but at the moment I’m happy. I really want to be working or interning for various companies to gain as much experience as I can.

Bec was awarded with a Perri Cutten internship


Brittney Hunt

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You’ve now completed your Advanced Diploma of design at Kangan Tafe we met six months prior to your completion. What’s it like to have finished? What are your future plans?

I am super relieved to be finally finished studying, but it is sad because I am going to miss my class mates and teachers, because we have gotten so close over the past year.

As for future plans, I really just plan to get a job in the fashion industry and start at the bottom and after a lot of hard work, make it to the top.

How did you come up with the idea to use the materials you used and why? Did you have a theme as well?

I really wanted to continue with the grass weaving technique I learnt from an Aboriginal Elder. I felt so honored to be taught the technique and I felt it was imperative to continue such a raw and unique part of Australian culture in my range. I then built the collection on top of this material so I named it ‘Textured Androgyny’ because I wanted to experiment and blend a whole heap of textured fabrics together into a collection while still making it marketable to a Melbourne clientele. I also wanted to achieve subtle sexuality in this collection, by having open backs, and cross bust darts. These days women walk around with their legs, stomach and chest out to get attention from men, and I just don’t understand it. Clothing should empower women, not denigrate them. britts work

what was the process to create your garments?

It honestly starts how every other collection starts, with a sketch then a pattern and then it is sewn. It sounds quite simple when you put it like that but it’s still hours of work, but I love it all.

What are your goals would you like to be an independent brand or work for a brand?

I would love to start my own brand straight up after school but I honestly need the experience in an established design label first so I can learn in a business setting.

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You said that you wanted to create a knit wear range, tell us more.

I’m really excited about this next project of mine. Next year I will be developing a collection of high end knitwear basics, that are made and sold in Melbourne. I will be developing it on the side of hopefully getting a job in the industry but I am very confident and excited to start.


Advice for anyone who is currently studying fashion?

If you want to be in fashion for your whole life then definitely do it, but if you’re just like meh I’ll just do fashion, then don’t. I know it is a bit harsh but there is sooo much that goes into just studying fashion. People seem to glamorize the fashion industry which is fair, but there is so much behind the scenes you don’t see. It’s many hours of overtime and extremely hard work. I know it’s a bit harsh but it’s the truth.I wish anyone studying good luck and I know it’s hard right now but you will get there.


Yisha Wang YW

You’ve completed your first year of your Diploma in Applied Fashion Design and Technology at Kangan. What is your current greatest achievement since attending Kangan?

I just finished my first year Diploma in Applied Fashion Design and Technology at Kangan Institute. I received Outstanding 1st Year Student 2014.  A set of marker pens and a Susan Internship. I was shocked and very happy.

How did you come up with the idea to use the materials you used and why? Did you have a theme as well?

The material I used for my dress is 100% Cotton. I followed a Tom Ford brief our teacher gave us. The theme for my dress is Diamond Rain, a myth that unicorns showers in diamond rains. photone

Photo by: Bianca Fioritti for Aevoe

What are your goals for the fashion industry?

My goal is to make clothes that make people happy also as environmental friendly as possible. 

How do you keep motivated throughout your course?

Fashion is always the motivation. 


Well done to all the talented Kangan students. I wish them the best on their careers in the fashion industry!

Special thanks to

Kangan Institute,Melissa Jackson,Grace Price,Millie O’Toole,Bec Waldmeyer,Brittney Hunt and Yisha Wang

xxx

2014 AFF Finesse Models Lingerie Showcase Presented By Matrix

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I had the pleasure of attending Adelaide Fashion Festival 2014 last week.

I flew out from Melbourne Thursday morning to attend the events for the weekend. Adelaide has always been there as when I was a child. I would usually go with my family to vist, as my grandparents are originally from there. The beaches are always such pure bliss, the atmosphere of beach coastal lifestyle. Adelaide really does come alive during summer.

As I arrived on Thursday morning, welcomed by the beautiful sun and blissful breeze air at the airport.

That night I had the honor to attend 2014 AFF Finesse models, presents lingerie showcase present by Matrix vip event. I arrived with my cousin to attend the events with me. We both were very excited feeling the glamour and excitement I felt honored to be attending this beautiful event.

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As we arrived at the city warehouse, we were surrounded by other vip fashionistas of South Australia lining up anxiously waiting for what was in store for us. The doors opened and one by one our names were ticked off the list. I walked up the staircase upon entry leading up the gates were covered in ivory. The atmosphere of the evening was a heavenly theme covered in mystical fog with soft blue dimming lights. As we entered the foyer, we were graciously greeted by the silence of angelic angels along with the angelic sounds of the harpist playing her harp.

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The mystical fog smoke and dim blue lighting traced through into the main entrance of the warehouse. Keeping in heavenly theme, the runway was covered with dazzling glitter and white pillows of clouds hovering above the runway. By now the guest had thickened up the warehouse, with the buzz of anticipation and chatter with the sipping of flute champagne glasses.

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Once photos were taken I sat down in our front row seats awaiting for the show to begin. Suddenly, the dim lights illuminate brighter and the show begins.


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Beautiful models begin to parade gorgeous lingerie from delicate pieces to sexy get-ups.
Numerous lingerie designs were presented on the night.
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Heaven and  Hell 
Men modeled trunks accessorized with devilish horns.simoncecere-6299
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And for the FINALE….’touched by an angel’ begins to play.

The spectacular closure of the show features models flaunting angel wings, ranged from sparkles to feathers to the heavenly theme of the event.
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The showcase was astounding and breathtaking of what was fantasy lingerie. It was an amazing experience to watch such an extraordinary show, one I’ll never forget.

Special thanks to Girl About Town xxx
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RUE STIIC

logo www.mingnomchong.com      jilliaaan

Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.

After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.

Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012. 

Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.

I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x

www.mingnomchong.com
What is your label about?

Rue Stiic is a style driven, beach inspired label.

It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style. 

The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.

What’s a usual day in the office?

Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.

Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.

Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.

www.mingnomchong.com
What made you create this label? Tell us your story

Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.

 

How many in your team?

Just me and my intern who comes in a few times a week.


www.mingnomchong.com


How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.

How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.

www.mingnomchong.com
What’s your current achievement with the brand that you are most proud of?

A huge milestone this year has been breaking into the States.

 I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.

 


How many years did it take for your idea to hit reality and start becoming a reality?

About 2 years of non stop, hard work.

Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.


www.mingnomchong.com
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina


And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.

Thank you to Jillian Beed xx
All pictures are from the collection motel del mar

http://ruestiic.com/