Student Feature: Ashlyn Farenden

Ashlyn Farenden ashlynRMIT Student Ashlyn Farenden is currently in her fourth and final year of fashion design (honours). I met Ashlyn back when we both studied Fashion Textile Merchandising at Kangan, from there she went on to RMIT. Ashlyn has always been very determined to make her way in the industry, continuously passionate and motivated. I interviewed her to see where’s she at now! As well check out her video of her latest collection

Tell us about your time at RMIT. What you’ve learnt and experienced during your studies?

I have enjoyed my time in the course so far and I am about to enter my fourth and final year (honours), which is going to be a lot of work. As well I will be applying to have my collection shown at Fashion Week.

From the course I have gained a few industry-based internships. Such as working for Myer and Nixi Killick. Feedback from these companies was that I was chosen due to my experience and study. They appreciated that I had completed the Fashion Textile Merchandising course (and it also gave me an advantage). The kangan course was more business based. But now i am developing a design background with the BA design (Fashion) at RMIT

 

ashlynsix

You’ve just completed your latest collection. Tell us about your theme? Do you eventually want to create a brand?

In relation to designing a brand in the future. I feel that I see myself within a different place in the fashion industry. Although I love design and have really taken to it since starting the course I feel that a more business based career with design elements such as Product development or Buying would be more what I am aiming towards.

My most recent collection is Cerebral Camouflage. Was created around the idea of dual reality. The way in which we see ourselves is not the way others perceive us to be.

I created layered garments so that you could see each piece being worn. Resembling layers of her personality.

What inspired you to create this collection?

We were given a platform to work off by the designers Boudicca (UK-based) and the statements. I chose to research and look further into was ‘Fragmented Souls’ and ‘Neo geographic’

 I then developed these two statements together instead of researching them individually and progressed to the ‘cerebral camouflage’ and ‘dual reality’ concept.

ashlynfive Does your personal style reflect on your designs?

My style when designing is different to how I am as a person. I personally enjoy black, white or grey and usually a simple tailored silhouette.

 However when I am designing (my most recent collection not included) I am usually very sport wear based. You can always see hints of sports wear in my collections, whether it is the fabric choice or the silhouette.I think that is because I enjoy casual dressing and how something can be put together effortlessly.

Your dream job in the fashion industry?

Something I am still deciding upon as I answer this question, but I think it would have to be something within buying or product development. I would ideally like to work for myself; I have a few ideas in the pipeline for that. But I think to gain experience and a handle on the industry I would begin working for someone else.

ashlynoneYour favourite internship since studying?

Favourite internship? I don’t think I could just pick one. Purely because they have all been different and given me different tools that I could apply to my work with and taught me different things along the way.

What fashion designers do you look up to?

Designers I look up to and work I admire would have to be people like Alexander McQueen. I saw his designs at the MET exhibition in New York – 2011, titled ‘Savage Beauty’.

 He definitely designs in a different way to the way in which I design; however I enjoy how he was always telling a story with each collection. He likes to narrate with his work, which is something I also do, especially when doing my folio.

Advice to future students?

It’s hard work but if you’re dedicated and you really want it then at the end of the day it’s going to be worth it. It’s always nice to see all those endless nights and hard work pays off in such a visual way.

 Special thanks to Ashlyn xx Good luck with your final year! 

Advertisements

Delightful Darling

ddd

HH

 Meet fashion designer student Hayleah Ralph. Hayleah is inspired by all things fantasy and mystical. Having always been surrounded by Art at a young age, her childhood days were filled with countless art and craft activities. She was encouraged to express herself and think outside the box and question normality.

Now as a designer Her imagination runs wild and free. She strongly encourages the expression of ones self through fashion and to be the main character of your own fairy tail.
Hayleah is finalising her studies at Academy of Design (Bachelor in Design Arts Majoring in Fashion Design) Inspiring her to create her own fashion label right here in Melbourne called Delightful Darling.
Her creations are marvellously unique wholly inspired and based upon fairytale books. I was thrilled to collaborate with Hayleah and her collection, it is based on “The Folk of the Faraway Tree” by Enid Blyton.




delightful_2500px-5544
How long have you wanted a career in fashion? 

Many designers have dreamt of being a designer since when they were little, but for me it was right at the end of year twelve.
When I was choosing what university courses to apply for. I have always enjoyed being creative and dressing up but it wasn’t until then that I really considered a career in fashion.

Tell us about your brand delightful darling

“Life itself is the most wonderful fairytale.” Delightful Darling aims to embody and share the essence of this statement with the world. Specialising in feminine aesthetic and child like details. The label is all about expressing yourself and having a play with your own look. The collection is exceptionally versatile; incorporating many reversible pieces. This creating ultimate wear ability and allowing the customer to tailor the collection to their own personal style.

Youre currently a student at academy of design in your final year of fashion design , tell us more about your current experience with the academy of design and what you have achieved since attending.

Through out my time at the Academy I’ve been encouraged to really push myself as a creative,br I feel this has shaped me into the designer I am today. Last year I was lucky enough to be selected for a scholarship with a group of nine other students. I traveled to Paris and London on a two week study. This experience was a huge eye opener for me because i had experienced so  much culture and exciting opportunities with the scholarship. This year I also asked to participate in “ A Capital Collection “ runway show as part of the Virgin Australia Melbourne Fashion Festival cultural program. I was asked to create two looks based on the 60’s. This was a great event as it allowed me to network with other creative people.

delightful-5630

How did you go about sourcing your material for this collection?

A lot of research!! I used utilised websites such as aliexpress and alibaba to help me out.

   What inspires you with your brand?

I tend to find my inspiration for Delightful Darling through children’s story books. The launch collection is based on “The Folk of the Faraway Tree” by Enid Blyton. The clothes incorporate many hidden details and features like The Enchanted Forrest itself. I aim to carry the story book theme through out all future collections and base every new collection on a different story book.

Who is your target market?

The target customer is a woman who showcases the same fairy tail style and attitudes that the Delightful Darling holds. Puts great thought into how they visually present themselves and uses their style to express themselves in a way of empowerment. The environment in which the label is aimed at are occasions such as tea and garden parties but also whenever the customer wants to feel “classy and fabulous.”

 delightful_2500px-5675

This collection you created something very different with your garments! Tell us.

 

The collection incorporates some detachable accessories such as cuffs and collars. This adding to the wear ability of the collection and also a feminine touch to any outfit . These accessories also carry their own surprise whimsical feature, they are scented with Jasmine. When these accessories are purchased they also come with a small bottle of scented detergent for them to be hand washed with to reinforce the scent.

What gives you inspiration?

As a designer I gain my inspiration from many places. I really like femininity and anything bright and colourful. I love Spring afternoons and fairytales. I remember standing in Lincraft once and getting overly excited about this beautiful rainbow chiffon material that I found. It had immediately reminded me of a butterfly that I had seen, i knew at that moment i had to have it and create something out of it. I ended up buying the whole ten meters that was left of it!

Have you completed any internship? 

Last year I interned for nine weeks at Megan Park. It was a great insight into the industry and networking opportunity.

delightful_2500px-5653

What are your goals would you like to be an independent brand or work for a brand? 

My goal is to develop my label Delightful Darling over the next few years while working for an established designer within the industry to build up my experience. Then ultimately I’d love to work full time on my own independent label.


What fashion designers do you look up to?

There are so many designers that I look up to. One in particular is Melbourne based designer Petrova Hammond, who is the head designer for “Lady Petrova”. I really admire her outlook on the fashion industry and her feminine aesthetic. I actually invited her to the “A Capital Collection” runway that I participated it at the beginning of the year. It was a great opportunity to have a chat to her and hear her advise. I have also invited her to my graduate show at the end of this year and am excited to have her view my collection.

What are your future plans do you wish to achieve?

 

I would love to have Petrova stock the Delightful Darling label in her boutique . This would be a great achievement for me as I feel the label it extremely suited to that environment. I would also like to travel some more and experience all that life has to offer.

delightful_2500px-5473

Advice for anyone who is currently studying fashion?

Never let an opportunity pass you by!

Special thanks to Hayleah xxx

Models:
Adriana Perri
Lewis Macmaster

Photographer: Ebony Finck
Ebony J Finck Photography

Website
Instagram: Delightful_Darling

delightful_2500px-5797

BRITTNEY ANN

Student Feature

BRITTNEY ANN 



 
Image.aspxMeet current fashion design student Brittney Hunt.
She currently attends Kangan Tafe Richmond campus.


I met Brittney at Stage Label MSFW event. Her collection Brittney Ann was showcased on the night.


I had quickly interviewed Brittney backstage.We instantly connected apart from both having attended the same tafe but as well her beautiful and friendly personality.

Her inspiration and ideas were magnificent, as she explained that an aboriginal elder had taught her to grass weave.

Below Brittney explains more in depth about herself and the collection.

rexcgan

How long have you wanted a career in fashion? 
My Whole life!

Before Kangan had you previously studied anything else?

Before Kangan I completed my VCE along with completing a short course for retail.

Stagelabel_MSFW_203

stuz photography


You’re currently a student at Kangan Tafe in your third year of your advanced diploma of design, tell us more about your current experience with Kangan and what you have achieved since attending Kangan.

When I look back I have learnt so much and although the experience has been stressful it’s also been very enjoyable. There is such amazing people at Kangan who have surrounded me having contributed to this beautiful experience. Most of the teachers at Kangan are fantastic. My favourite being Tunku who is my sewing and pattern making teacher.
Kangan also organized a scholarship at a partnering school Yogyakarta state University for my class. This was an incredible experience.

When I met you was this your first fashion show? Was it your first collection on show to the public? 

No it was my third, I have also exhibited in two shows for MSFW by ARTZ.

How did you come up with the idea to use the materials you used?  and why? 

My collection is based around textures, as it’s called ‘Textured Androgyny’. So I based my decision on the tactile feeling of all the materials. All the velvets and the minky dot, not only did they feel soft but they also had a sense of warmth about the material, which I needed for this winter collection. I also tried to choose sustainable natural fabrics as much as I could in acceptation of the velvets. I made the pants out of sand washed silk because of light luxurious feel and the fall of the fabric. I was also always going to use my grass weave, not only because it has this harsh texture, which is intriguing, but because I wanted to showcase the aboriginal culture in my collection. It is truly Australian and I value you this as an Australian designer. We must look at our history and our roots before we move forward.

Stagelabel_MSFW_197

stuz photography


What gives you inspiration? 

Anything and everything can gives me inspiration. Specifically for this collection I was inspired by such designers as Lanvin and Alexander McQueen, their dark sense of fashion and mostly androgynous silhouettes are very intriguing to me. I mirrored this in the androgynous silhouettes of my garments and subtle over sexualizing cross darts over the bust. I felt in recent times that women show off every body part to ‘catch’ a mans attention. I wanted to bring back women dressing for themselves. I was obviously also inspired by the aboriginal culture as you can see by the grass weaving, and in my circular dotted knits that have not been released yet.

Have you completed any internships? 

Sadly I haven’t, because I have been so busy with work and school. It is a full time job but I am currently seeking one!


What are your goals would you like to be an independent brand or work for a brand? 

Honestly I would love to work for myself and develop my own brand and style of clothing, but I think I need to work for someone else’s brand to develop my skills. School is very different from a company and I would enjoy learning more in a company/head office experience. Although I would love to be involved with anything having to do with fashion, no matter what it is as long as I am in the industry I know I will love it.

Stagelabel_MSFW_184

stuz photography


Advice for anyone who is currently studying fashion?

If you are not completely passionate about it, then I do advise not to go ahead with studying fashion. As it requires a lot of dedication and long hours.
Although if you are passionate about fashion then go for it. Don’t let others tell you that you won’t succeed, push forward because it’s not up to others, it’s wholly placed on your shoulders where you want to be and how to achieve your dreams. Also don’t let your teachers or peers opinion change your point of view of your collection, because to be a fashion designer it is to show your own opinion through clothing and this is what makes you an individual in the massive sea of designers out there.

Stagelabel_MSFW_176

stuz photography

Special thanks to Brittney xx