VAMFF kicked off in style this week with the highly anticipated StageLabel cultural runway show 2015, in which designers celebrated their individual style and made their unique ‘fashion fingerprint’ in the industry. Held at the beautiful waterfront docklands the event showcased eight incredibly individual and talented emerging designers from across the globe.
The spacious warehouse swiftly began to thicken up with fashion savvy associates, sipping on flutes of champagne and nibbling on appetisers; the room seething with anticipation for the upcoming showcase. Each designer revealed four or more of their designs, ranging from classic clean silhouettes to fun and gregarious garments. Here are my fashion choices of the night.
Tiffany’s collection is so versatile that you can wear from work to evening. Her designs are clean cut and exquisitely classic. Such elegant pieces for any occasion you are sure to be a showstopper. On the night I wore the Helix collar wool crepe top & Double Helix wool crepe skirt with silk lining. As well you can read our interview here
Ashleigh’s plays with quirky digital and idiosyncratic prints, the collection is a colourful colour palette. I loved this fun piece from her range, the majorca dress has a lot of personality to it. Purchase here
Billy & Boo
Belinda is the creator of Billy & Boo. Her collection focuses on classic and contemporary designs, using different textures and fabrics. This piece below is sophisticated and great for any special occasion out.
The pola cutout top and the junki body con skirt
Model: Letitia Sindt
Braddon Tailors suits are tailor-made to perfection. Philip Morgan creates custom-made master pieces that will fit your body like a glove.
Hayleah’s garments are a celebration of fairy tales. Her creations are marvellously unique wholly inspired and based upon fairytale books. This collection was inspired by “The Folk of the Faraway Tree” by Enid Blyton.
My pick is the pixie trousers they’re very unique statement piece.
Read our interview here
Lola and Lamar
Lola and Lamar are bold and daring brand. Their individual pieces are infleunced by the iconic1980’s and 90’s. Those of the brave hearted and who are not scared to show a little skin.
The work it suit
Love by Nathaly
Nathaly focuses on sustainable special occasion wear. She has created pieces for special occasion that you can wear for more than just a special occasion. This piece was definitely a stand out piece on the night.
Reversible lace-up dress
Thea & Seera
Two sisters from Brunei Darussalam
The fabrics they used in their collection were rich and vibrant. The lily dress not only beautifully made in this royal purple colour which I love, but the detail beading on the tenunan panelling across the chest.
Special thanks to
Dermie- Defiant Arts
Deakin film crew- Reilly, Benjamin, Luke, Serena and Reza
Tiffany- Millicent Elizabeth
I tuned into my inner 90’s grunge phase. I love this look from this era….I actually once went through a phase of watching every coming of age 90’s movie. Empire Records, Fear and 10 things I hate about you.. literally the list goes on.
I really loved watching all of these movies and this look is dedicated to that era.
These shoes I purchased in ROME ITALY are my current love. I stumbled across this epic shoe store there. It’s so different how they display their shoes on sale there. They’re in the window and you point to the ones you want in your size, without making a mess and touching them all. Also….It was really hot that day, but winter is always on my mind!
le BLONDE FOX
Thank you for all your support for the last 5 months of having this blog.
I was overwhelmed with the support of all the designers who wanted to contribute to my blog. As well all the industry based professionals out there from stylists to jewelry designers!
I thank the people who have invited me to events to attend, giving me the opportunity to write a review up on my blog. Thank you.
I created this blog to help students to be inspired that it is possible to become an independent brand. To help emerging designer’s to get out there, to be shown and interviewed about their wonderful talents. To show it is possible to become a stylist. All the brands I have interviewed I thank you all for being apart of my blog and letting me interview you all.
Thank you to Dermie my photographer defiant arts for taking my outfit photos and editing them!!
During the month of January I will be taking a break from posting, but please go through them all and read what the designers have shared with me about their fashion experiences and where they are today in life.
Tune in alot of interviews will be up next year
thank you for following and I’ll be back
have a beautiful new year all
ps. if you need to contact me please do not hesitate to email me
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations
Southern Californian born Rue Stiic founder and designer Jillian Beed lives and breathes the California lifestyle with the ocean, organic patterns, natural textures, architecture and rustic chic vibes of Venice Beach intrinsic to the timeless and wearable pieces in her label.
After completing a degree in business at Loyola Marymount University in Los Angeles, California, Beed’s passion for expression and experience led her to her travels and discovery of Perth, where her distant Australian roots took hold.
Loving the WA coastlines and niche fashion culture, a connection between her new and old homes was ignited and has become a strong drive behind Beed’s designs launched end of 2012.
Not only does the label embrace, but it also celebrates elements of this amalgamated Southern California – Australian lifestyle.
I had the pleasure to interview Jillian, it’s not only inspiring but you can defiantly feel her loving vibe throughout about her brand read below! x
Rue Stiic is a style driven, beach inspired label.
It’s about taking one of our easy to wear pieces and creating a cool, easy, yet sexy style.
The Rue Stiic girl is a little rock n roll, a little laid back, and oozes an unspoken and natural chic.
What’s a usual day in the office?
Australia office: Coffee, emails, Dogtown and Z Boys soundtrack and Blow soundtrack on repeat, more coffee, production planning, designing.
Bali: Coconut and big breakfast, jumping on the scooter and taking on the day of driving around in the Bali heat to factories, suppliers, and meetings. End of the day entitles a sunset beach walk (necessary to ease the muscles and mind from the Bali chaos) and a group dinner with my beautiful friends that call Bali their full time home.
Did you study fashion? If not what did you study?
I studied Business with an emphasis in Entrepreneurship at Loyola Marymount in Los Angeles, California. I taught myself how to design through out the years, so it was great to learn how to properly run a successful business.
Since I can remember, I’ve had a burning drive to start a label. As a little girl, I had my diary of wedding dress designs that I drew whenever I was having me time. In high school, I started creating surf inspired artwork on white shoes and selling to friends and family…I was hooked after this. After taking the steps I needed to learn and experience how to run a business and a brand, I decided to take the leap and start the label I had envisioned for years – a style driven, beach inspired, lifestyle label. I started small so I could learn how to properly run a business, fashion production overseas, and design pieces that worked for a good range of customers and I have successfully and organically grown over the past 2 years.
How many in your team?
Just me and my intern who comes in a few times a week.
How and what gives your inspiration for each collection? Do you
go on fashion trips to gain inspiration?
A mix of music, photography, and travel inspire me on a daily basis. Music is one of my biggest inspirations. I get hooked on a few songs and the designs start to flow. My constant travel within Australia, Bali, and the States has also been an important influence on the overall brand and designs.
How did you get to where you are now with your label?
Hard work, endless nights of no sleep, and keeping my head up and my vision in the horizon.
A huge milestone this year has been breaking into the States.
I’m also so excited that people are loving the voice (branding) of Rue Stiic and they see the voice through my designs. It’s been amazing hearing the beautiful feedback from my stockists and customers who happily have more than 1 piece of RS in their wardrobe.
How many years did it take for your idea to hit reality and start becoming a reality?
About 2 years of non stop, hard work.
Before creating your brand did you work for another label?
Out of Uni, I worked with Hourglass Cosmetics based in Venice Beach, California. I was the first intern hired and grew within the business to gain the Sales/Production/Product Development Coordinator position. It was one of the best experiences of my life and I have since put all my knowledge I gained at that position towards building my own brand, but in the fashion industry.
Who’s your inspiration/ fashion designers who you look up to?
Tom Ford, Yves St Laurent, Mary Kate and Ashley Olsen, and Acne, while at the same time guys brands: Brixton, Critical Slide Society, and Deus Ex Machina
And lastly, any advice to people who want to get into the industry!
Don’t be scared and don’t think anything is impossible. Put yourself out there, take risks, and do what you need to do to make your path and vision a reality.
Thank you to Jillian Beed xx
All pictures are from the collection motel del mar
University Apparel By LeBlondeFox “This is a direct and unedited transcript from a recorded interview” It’s every fashion grads dream to create and launch their very own fashion label. These two passionate fashionista’s did just that, but without a fashion degree. … Continue reading