Foxlane Collective

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www.foxlanecollective.com

melphototwoWho is Melissa Dilger?
Born out of the Northern Beaches of Sydney, Australia.

The Arty designer of Foxlane Collective, renowned for her luxurious singular accessory pieces. Countless years of experience in the industry ventured into a domain where the world was soon to be her oyster. Talented and persistent, the designer has carved her DNA towards this driven passion and has reaped a mile stone of rewards. Creating unique trends of each season.
Melissa shares with us her fashion expertise advice in the world of accessories

“Handbags are like best friend you can never have too many”

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How did you get started in all this?

I kind of fell into accessories and never looked back.This started with landing an assistant buying job with Equip, followed by designer at Urban Originals and my last job in the workforce for MINKPINK.

What is your label about?
‘Foxlane Collective’ is about offering on trend leather bags at great price point so you can update each season!

What made you create this label? Tell us your story?
I had worked in accessory design for ten years. After having my little girl I decided it was time to put in the hard yards and do it myself! photooneWhat’s a usual day in the office? 

It’s varied, depending on what is happening at that time. I Start at 10am with emails, then anything from designing, chatting to China, following up with our customers, accounts or photo shoot planning. I have a few small breaks during the day and evening, but this all goes on until around 10.30pm.
Did you study fashion? If not, what did you study?
I studied fashion design at East Sydney Tafe.

What is your favorite part about being a fashion designer?

Seeing people walking around with your designs. Priceless!

photo7 How did you select the materials you used?
I do sourcing trips every three months, so I can source materials for the following seasons range.

How many in your team at Foxlane Collective ?
Myself, my husband who runs warehouse, my accountant and my lovely mum who is a jack of all 
trades!

How did you get to where you are now with your label?
With the experience and contacts I have made over the years

photosixxxHow and what gives your inspiration for each collection? Do you go on any fashion trips to gain inspiration?
I’m on social media a ton, which gives me so much inspiration. I also do sourcing trips every three months.

Who is your target market? 

We have such a broad market as our styles appeal to many different groups, but our main market would be women aged 20-35.

Where is the final product made?
We have factories around the globe, but majority come out of Hong Kong and China.

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What’s your current achievement with the brand that you are most proud of?

My current achievement is that I am still around with no need to stop after one and a half years.
 

How many years did it take for your idea to hit reality?

I always wanted to do something for myself, though I didn’t know what, but bit the bullet and got it up and running in a few months. 
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Before creating your brand did you work for another label?

Most recently MINKPINK.
 
 

Who’s your inspiration and fashion designers who you look up to?

 Love Wang, Phillip Lim, Celine, Chloe, but this changes each season depending on who’s collections I’m feeling into!

And lastly, any advice to people who want to get into the industry!

I’m glad I waited until I had the contacts and experience before jumping into my own label. I don’t think I would have made it if I didn’t do that.

Annnddddd….. as much as I wish I could be designing and doing all the fun stuff every day, the reality is that I spend most of my time doing the boring things like book keeping!!!! 
 
photo78Special Thanks to Melissa Dilger xx

Website: www.foxlanecollective.com

Facebook: https://www.facebook.com/foxlanecollective

Instagram: FOXLANECOLLECTIVE

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Dean & Nadine

Logo-full-smallERhttp://www.deanandnadine.com/


Founded by artist and designer Lisa Murphy, Dean & Nadine is a unique collection inspired by geometric shapes coupled with beautiful pattern and colour combinations from fashion trends both past and present. The collection is both unique and modern with no one piece being the same allowing people to express their individuality through the Jewellery of Dean & Nadine.

lisamurLisa’s journey into the fashion world began on the completion of her Graphic Design degree from The Surrey Institute of Art & Design in 2003. Her first step was joining the world-renowned fashion leader Diesel at its head office in Italy, where she designed premium fashion invitations in addition to developing concepts for their online market. Lisa was then extended the offer to join the Arcadia Group in London, the brand house of well known labels such as Topshop and Miss Selfridge. Lisa continued to grow her creative ability in designing graphics and window installations as well as point of sale, press packs, and exclusive look-books. After spending 5 years in the fashion industry she then launched herself into the world of advertising working her way-up to Art Director for several leading Global Agencies.

With a desire to explore her naturally creative side in an entrepreneurial way, Lisa moved to Australia in 2011 where she studied at the Sydney School of Jewellery. After discovering Polymer Clay and falling in love with it’s ability to make unique pieces, Lisa’s dream of combining her two passions for fashion and jewellery became a reality with the launch of her jewellery line Dean & Nadine in 2014

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Tell us your story
My journey into the fashion world began with the completion of my Graphic Design degree from  & Design in 2003. My first step was joining world renowned fashion leader Diesel at its head office in Italy, where I designed premium fashion invitations. In addition i also  developed concepts for their online market. I was then extended the offer to join the Arcadia Group in London, the brand house of well known labels such as Topshop and Miss Selfridge. I continued to grow my creative ability in designing graphics and window installations as well as point of sale, press packs, and exclusive look-books. After spending 5 years in the fashion industry I then launched myself into the world of advertising working my way-up to Art Director for several leading Global Agencies.

With a desire to explore my naturally creative side in an entrepreneurial way, I moved to Australia in 2011 where I studied at the Sydney School of Jewellery. After discovering Polymer Clay and falling in love with it’s ability to make unique pieces, I combed my two passions for fashion and jewellery and it became a reality with the launch of jewellery line Dean & Nadine in 2014.


What is your label about?

Dean & Nadine is a unique collection inspired by geometric shapes coupled with beautiful pattern and colour combinations from fashion trends both past and present. The collection is both unique and modern with no one piece being the same allowing people to express their individuality through the Jewellery of Dean & Nadine. I carefully make all the pieces by hand, each piece is individually cut out and transformed into stylish and fashionable Jewellery.

How did you get started in all this?

It was about 8 years ago when I first started making Jewellery when I was living in London. Walking home though Covent Garden I stumbled across across a few bead shops and was instantly hooked. Like a magpie I am drawn to anything that sparkles!!! I was soon making Jewellery using precious stones and wire wrapping them.  I started to sell at local fetes and craft shows.

Every spare moment I had in the evenings I would be making new bits of Jewellery. It wasn’t until I moved to Sydney that I discovered polymer clay. Being a freelance Art Director / Designer, I used my quitter times to make Jewellery. I really wanted to have my own brand and start it from scratch so I decided to create Dean & Nadine. I came up with the brand name and it just stated from there.
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What’s a usual day in the office?

Each day is always very different for me, which is great! I love the variety and also being able to have full creative freedom in what I do. Every week I usually sit down and draw up a weekly plan, this helps me stay organised and focused on what needs to be done for the week!

When you are your own boss you have to be very strict with yourself and set goals that are realistic and having to make sure you stick to them. It can be very easy to get distracted or loose track so this is a great way to make sure things are getting done. It is important to achieve something every day, no matter how big or small it is.

A typical day could be anything from sketching some new designs, coming-up with new product ideas, liaising with stylists, hand crafting pieces, marketing, selling, shipping out products, sourcing materials, ordering in supplies, working on the website or preparing for the markets or speaking to retailers – lots of variety and it does keep me super busy.

I like to take a break during the day even if it is for half an hour. Walks are great to clear your head and get a fresh perspective on things. Most of my ideas usually come from stepping away for a bit.

Did you study fashion? If not what did you study?

I studied Graphic Design at a fashion college. I worked for a few fashion companies after I graduated including Diesel and Arcadia Group (owner of the Topshop brand).

What is your favorite part about being a Jewellery designer?

I love coming up with new designs, that is my favorite part of the job. As well as exploring, sketching and researching but making sure I am having fun doing it! It’s really nice having the freedom of creativity and not working to a restrictive brief. It is also great seeing people enjoy wearing my creations and when the pieces appear in a fashion shoots that is very rewarding.

 

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How did you select the materials you used?

I studied at Sydney Jewellery school and completed a course specializing in polymer clay. I fell in love with the medium as it is very versatile and allows me to express creativity though shape, patterns and colour combinations. It is also a very unique material, there are not a huge amount of modern fashionable polymer clay artist around but it is becoming increasingly popular with Jewellery designers.

 

How many in your team?

It is just me at the moment, but my boyfriend helps me out with the markets. He is the Dean in ‘Dean and Nadine’ which came from both our middle names! Ha ha

How did you get to where you are now with your label?
My label is still very new it has been going for less than 6 months now. I just try and sticking to my goals every day and make sure I achieve something new every day. It is important to build up a network of contacts. I find social media a great way to meet new people. It opens up a lot of new opportunities and is a great networking and business tool.

When you are doing something you enjoy it really doesn’t feel like work. I think this makes you work harder without even realizing it! You can achieve anything when you love what you do.

It is also important to make mistakes and not to worry about them. This has been my hardest challenge and it can hold you back. Every mistake I make I learn something new and improve on the design or the product.


How and what gives your inspiration for each collection?

I usually keep up to date with the latest fashion trends though magazines, Pinterest, Instagram, Blogs and research. I enjoy going to art galleries and exhibitions also design and fashion events.

Photography is my second passion so I usually take pictures of whatever I see and keep a gallery of inspiration images. Inspiration can come from anywhere or anything so it is always good to get out and about and experience new things.

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Who is your target market?
 

Dean & Nadine is for anyone who wants Jewellery that is unique and get noticed. Being one of a kind pieces you know when you wear Dean & Nadine Jewellery you won’t find anyone else with exactly the same piece.

 

There are various styles within the collection that would appeal to different people and can be worn on different occasions. My customers so far have ranged from young trendy girls to older sophisticated ladies. I have just started making cufflinks too, so am now attracting the guys! Really anyone can wear Dean & Nadine.

The styles range from eye-catching statement party pieces to bespoke wedding creations. I have also been mindful to design Jewellery that is more subtle for day-to-day wearing. There are lots of black & white staple pieces that are perfect to wear to the office to add a bit of glam to your day. I am also launching lots of new colour combinations – so keep a look out for these new pieces on my instagram http://instagram.com/deanandnadine and http://www.deanandnadine.com ! I aim to have something that suites everyone and that matches any outfit!

Where is the final product made?
I handmake everything in my small studio (my flat) in Bondi Juction. I look forward to having my own shop and studio one day!

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What’s your current achievement with the brand that you are most proud of?

I am proud that it has featured in various fashion shoots, It’s such a great feeling seeing your product on a model as well on print. Also receiving beautiful and amazing compliments and comments from people. It’s great to get encouragement as being a creative person you usually doubt yourself from time to time.

Who’s your inspiration/ fashion designers who you look up to?

It is always an inspiration to see the vintage cool looks by singers Lana del Rey and Paloma Faith and get inspiration for styling, funky outfits and accessories.

Tatty Devine – Jewellery designers are inspiring, they have a great brand story from growing it from scratch then being discovered at the markets to now having their own studio and retail outlets.

Mister Zimi, Mimco and Gorman are great brands they inspiring me with colour combinations and their gorgeous fabric patterns.Cara Delevingne is also a great fashion icon at the moment she is in so many fashion campains – there is no escaping her!


And lastly, any advice to people who want to get into the industry!
Be brave and do what you love to do! Being an emerging designer is like being in a band, you have to put in hours of work and gigs before you get noticed. Try to do as much networking as possible, use all social media channels to promote your work in a professional way. Don’t give up, trust that you are doing a great job and follow your dream!

Special thanks to Lisa Murphy xx

Direction, make-up & styling: Mercer_
Instagram: @mercer_makeupandstyling
Facebook: facebook.com/mercermakeupandstyling

Photography: Elle Archer 
Instagram: @ellearcher 
Tumblr: http://elle-archer.tumblr.com/

Model: Sandra Nielsen
Instagram: @sandyeight

Christie Nicole

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meBecome acquainted with flair fashion designer Christie Nicole Trowbridge. A pipedream that blossomed into her own label at the youthful age of 23 years. Completing a Bachelor of Design in fashion, Christie landed the grand opportunity of an internship with one of the finest fashion icons of the century, Karen Walker. 

Based in New Zealand, Christie embraced prospectus offers to learn the business and flourished with the continual success of where the brand has emerged today. 

Christie Nicole took sexy intimate apparel pieces and tailored every woman with the desire to feeling and looking beautiful. Accessories are an ensemble when assembling an outfit. The designer’s exquisite handcrafted bralettes are carefully crafted in her personal Sydney studio. 

A roundtable discussion with Christie about her passion – her label. 

 
“Grabbing inspiration from anywhere & everywhere.”   

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What’s your name?

Christie Nicole Trowbridge

 Age? 23

Did you previously study fashion? 

I sure did, studied a Bachelor of Design
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How did you get started?


Once I graduated I went an did an internship with Karen Walker in New Zealand for 8 months and I came back and I could not get a job anywhere within the design industry. So I decided to start my label and amazingly it has bloomed and all my time goes towards

What made you get into fashion?

My grandma, I remember her always sewing around me when I was younger, then I did textiles at school and really loved it!

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Who’s your inspiration/ fashion designers who you look up to?


Riccardo Tisci – Givenchy – IN LOVE
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What’s your up coming design theme for your brand?


My Spring / Summer collection is being launched early October, called the ‘The Great Escape’ – that is all I can tell you for now, you’ll have to wait and see J
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What made you create this brand?


I always wanted to have my own brand from the start it was just a matter of when.

How many years did it take for your idea to hit reality and start producing and selling?

It honestly took about a month or two.
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what’s your main focus on your brand, 
where is your label made?

My main focus on my brand is to produce beautiful products that everything lovely lady will want. At the moment I am taking everything one step at a time, its all a learning curve at the moment.

I hand make all bralettes in Sydney, Australia and leather clothing pieces are made in Indonesia.
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What are your future plans with the label and your feeling for future trends!

A soon future plans would be to eventually expand into doing clothing etc

I do have a plan for the future but its top secret! 🙂 

Special thanks to Christie Nicole xx
www.christienicole.bigcartel.com
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Wonders Cease

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MandEFashion Designers Maryanne Edwards and Emma Fitzgerald consorted the discovery made in 2009, namely, ‘Wonders Cease’. Having both studied at South Sydney Institute of TAFE a diploma in Fashion Design, where in fact they had both met at. Both having an aim of their mid to high-end womenswear label is to create pieces that are boutique-exclusive, financially accessible and make the wearer feel fashion forward yet timelessly chic. Wonders cease is gradually becoming known for its signature design of delicate handwriting of sophisticated artless shapes are carefully crafted on feature fabrics. An affordable chic wardrobe with the exclusivity of a silent screen goddess. 
 
The name wonder cease orginated from Emma, she had  read somewhere ‘What if wonders cease?’ emma and I were discussing that idea and decided that it wouldn’t be such a bad thing. If everything we planned for turned out exactly the way it was expected then in essence you could create your own best effort you can and accepting what comes out of it. 
 
Not wanting to conquer the world, the couturiers aspiration is to progressively pace the label controllably and remain true to their vision that is too establish a successful fashion label that prides itself on quality design, fabrics and workmanship (on Australian shores). To be stocked in a handful of great multi-label boutiques in each state of Australia would be ideal with the future vision of opening our own store or a few one day. 

I was grateful to interview this establish successful fashion label that prides itself on quality design, fabrics and workmanship stocked on Australian shores .As well Congratulations, Maryanne and Emma as the winners for ’Best Emerging Designer’ at ‘The Fashion Forward Festival’ Sydney, May 2010.

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What is your label about?  

It’s about quality, in craftsmanship and fabrication. We believe in buying clothes to be worn again and again so our pieces have a timeless appeal to them. They also feature a detail or texture that makes them unique, timeless doesn’t have to equal boring. We believe that clothes, and everything, should be crafted with love and as such maintain a close relationship with our makers.    

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What’s a usual day in the office? 

There is no usual day in a small business, Emma and I both juggle part-time jobs as well as our label. We work from our homes on patterns and designs and we dash between makers, fabric agents, boutiques with the mobile office. The role is very cyclical too so it just depends where we are up to in the creating/marketing process.  

 
Did you study fashion? If not what did you study? 

We both studied at South Sydney Institute of TAFE a diploma in Fashion Design, it’s where we met in fact. 

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What is your favorite part about being a fashion designer? 

It’s really a wonderful feeling when you see friends or customers wearing and loving your creations. Knowing that they have been ethically made in superior fabrics, encouraging quality over quantity makes me happy. Doing shoots or shows is exciting too when the clothes come to life on a body.  

 
How did you select the you used? 

Very instinctually, we visit our agents to view the collections and just pull anything that jumps out, we love to use natural fibres so we tend to sort a bit by taking out any synthetics that have caught our eye. Sometimes we have particular fabrics in mind but often we evolve the design as we fabric shop.  

 
What made you create this label? Tell us your story 

It was very much an organic thing, Emma and I were both in a place of wanting to try something new than the roles we were working in and so decided to create one collection just for the fun of it. It was not really our intention to create a business but rather we just kept designing and exploring ways of marketing and it evolved into the brand it is now. 

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How did you get started in all this? 

We put together a tight capsule of about 20 pieces, we had a show at a gallery with industry, friends and family, we took orders. 

 
How many in your team? 

Just 2 really plus everyone we outsource. 

 
How did you get to where you are now with your label? 

Every time we designed a new collection we explored new avenues of marketing and sales, we did shows, shoots, pop-up stores, launch parties. The creative process is similar, each season it gets easier to come up with the new range as the brand establishes a signature style. 
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How and what gives your inspiration for each collection? Do you go on fashion trips to gain inspiration?  

We love travel, we have been to Tokyo several times plus NYC and Bali together. Always those trips provide great inspiration as well as watching the international shows online, but it’s not necessary as such – we tend to just design from a place of what’s the piece we want in our wardrobe now? or what’s the new version of a favourite style from last collection? Often the fabric does the talking, a style just comes to mind straight away. 

 
Who is your target market? 

Women like us, aged 25-40. Women with an eye for quality and craftsmanship, smart buyers that want something unique but not heavily trend focused, buying pieces for longevity as well as fun.  

  

Where is the final product made?  

Our most recent collection was made in Bali where we were based for a few months developing it with our factory there, all collections prior were made here in Sydney. 

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What’s your current achievement with the brand that you are most proud of? 

Fashion week was a highlight for sure, and landing a partnership with thegrandsocial.com. 

 
How many years did it take for your idea to hit reality and start becoming a reality? 

I think as soon as you set your mind on something it becomes a reality, we just wanting to create a collection so we did. Every season you start again in terms of getting it out to the customer so it is hard to build a brand when you’re producing physical and seasonal items. 

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Any difficulties in creating and production?  

Of course, there are difficulties in anything you put effort into. In creating it could be that you really have a fabric in mind and it’s just not out there, or something looks great as a sketch but just doesn’t translate 3 dimensionally. In production – we haven’t had any disasters as such (thank goodness) just little things, it’s important to be as specific as possible with everything narrowing the margins of error.  

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Before creating your brand did you work for another label? 

I worked for Cue on their label Veronika Maine as a designer. 
 
What are your future plans with your label?  

For now we are actually having a break in the designing while we clear some stock from past seasons, we just reshot some pieces from last winter, it’s fun to restyle and freshen up our image gallery. 

 
Who’s your inspiration/ fashion designers who you look up to? 

We love Nicholas Ghesquiere especially while he was at Balenciaga, we also love Alexander Wang and now he does Balenciaga! Stella McCartney, The Row, Celine, Givenchy, Jil Sander.  

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What’s your feeling for future trends 

I feel like anything goes these days, it’s never been a big interest of mine to predict trends and I think it narrows creativity when you try to work that way. Hopefully the trend is toward ethically made quality garments.  

 
And lastly, any advice to people who want to get into the industry! 

If design is something you love to do then go for it, we must all spend time doing what lights us up.  

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